First-Mover or Fast-Follower: Which is the right innovation strategy for you?
Idea to Value
APRIL 12, 2022
They found that of the companies which really were the first to launch in a new category, a full 47% (nearly half), failed to build a successful business. In comparison, of the companies which were fast followers in those categories (and which entered on average 13 years after the pioneers), only 8% failed.
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