Company Competition Marketing Project 
Idea to Value
NOVEMBER 12, 2020
When we think of a business having a competitive advantage, we still tend to think of traditional economic moats such as a low-cost structure, economies of scale, or perhaps a more intangible moat like a strong brand. Thus, for most businesses, the only truly lasting source of competitive advantage these days is the pace of innovation.
Jeffrey Phillips
AUGUST 26, 2021
Innovation theater happens when companies and executive talk up innovation but fail to do anything. No, today I want to talk about the differences and problems when companies focus on innovation as a discrete project, versus what they really need, innovation as a competency or capability.
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Idea to Value
NOVEMBER 7, 2022
This new management method makes it nearly impossible for innovation teams to fail at delivering multiple challenging innovation projects faster, with less risk and lower required budgets. Most innovation experts often say that traditional management processes are not the way to run innovation projects. And this is true.
Qmarkets
APRIL 17, 2024
By definition, it refers to the introduction of groundbreaking products or services that fundamentally change market dynamics, often rendering existing solutions obsolete. This form of innovation doesn’t just improve on existing products; it completely redefines them, creating entirely new markets and consumer behaviors.
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In this White Paper, Logi Analytics has identified 5 tell-tale signs your project is moving from “nice to have” to “needed yesterday.". Many application teams leave embedded analytics to languish until something—an unhappy customer, plummeting revenue, a spike in customer churn—demands change. But by then, it may be too late.
Tullio Siragusa
FEBRUARY 13, 2023
How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era WPP, Publicis, and Interpublic are three of the largest multinational advertising and public relations companies in the world. Apart from WPP, Publicis and Interpublic, other key players in the region include Dentsu, Omnicom, and Havas.
IdeaScale
APRIL 17, 2019
For innovation to thrive in a company, it must be prioritized at every level. Taking an innovation project from idea through execution is challenging, and there can be obstacles at several places along the journey. The makeup of the board can also help promote buy-in of innovation projects. Innovation ranks fifth.
Speaker: Cheryl Perkins, Founder and President, Innovationedge
Companies these days cannot afford to stand still! Cheryl Perkins, Founder and President of Innovationedge and a visionary business leader, will share best practices of companies who are defining and implementing new business models. These models are used to create new pathways to value and deliver growth in today’s business climate.
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Why do some embedded analytics projects succeed while others fail? We surveyed 500+ application teams embedding analytics to find out which analytics features actually move the needle. Read the 6th annual State of Embedded Analytics Report to discover new best practices. Brought to you by Logi Analytics.
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Why do only a third of the organizations worldwide have formal innovation metrics in place despite accepting that innovation is critical to survival? Download this eBook to learn about the 5 basic principles that guide every successful innovation process.
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