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Five Lateral Thinking Hacks

Destination Innovation

The Mum deodorant company took on Helen Barnett Diserens as a designer in the late 1940s. You can deliberately introduce the random by opening a dictionary and taking the first word you see or by reading the daily random article on the first page of Wikipedia. A strong contender is Johannes Gutenberg’s printing press.

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Wikipedia – A Lateral Idea in Action

Destination Innovation

Why did the company halt the presses after 244 years in print? They employed an open-door policy which allowed anyone to create and edit articles on the site. Initially this meant that any article could contain inaccuracies such as errors, biases and irrelevant text. But in 2012 the print edition ceased production.

Policies 197
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First-Mover or Fast-Follower: Which is the right innovation strategy for you?

Idea to Value

What makes more sense: To be the first player in a brand new market, able to be the first (or only) company which customers buy from? To wait until other companies have proven there is a market for a new offering, and then quickly develop and scale your own? The early bird catches the worm … ? There are proponents of both camps.

Strategy 257
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How this 1976 French wine tasting disrupted an entire industry

Idea to Value

How confident are you that your company will not be disrupted by a smaller competitor? This would likely not have been a problem, except that a single reporter from TIME magazine was invited and attended, publishing the surprising results in the June 1976 edition of TIME under the now infamous article Judgement of Paris.

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Exploring the Interconnected Relationship Between Brand Strategy and Overall Business Strategy

Flying Fish Lab

In this article, we will explore the relationship between brand and business strategy to help you create better results. For example, if you're a tech company getting ready to unveil your latest innovation, how do you ensure that you can shine among your competitors?

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More Than Ideas: Learnings From Managing Intrapreneurship Programs

Innov8rs

Your Employees Are Your Users Founded in 1994, the German railway company Deutsche Bahn today employs over 300,000 people. Deutsche Bahn Company has been investing in existing startups since a few years ago, enhancing its portfolio and accessing new digital business opportunities through its Corporate Venture Fund.

Learning 104
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Human-centred innovation in a digital world.

Paul Hobcraft

As we continue to respond to Covid-19, technology has the power to reduce the complexity often faced, speed up and contribute to solutions that help resolve pressing issues. Already most of the major pharmaceutical or biotechnology companies had some levels of vaccine platform technologies. Reference Links. Opinions are my own.

Software 278