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The Rise in Data Privacy and Its Impact on Your Brand

Brunner

As laws are becoming more prevalent, gathering PII via cookies and pixels has become a bit more complicated for digital advertising. Cookies — small text files with small pieces of data, like a username of password, that are used to identify your computer as you use a computer network. What is changing in personal data collection?

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Concerned about cookieless marketing? Consider these effective alternatives for targeting and audience tracking 

Brunner

If you’re in marketing, you’ve likely heard what’s coming — the end of cookies, those digital snippets of text marketers use to target key audiences and track how people engage. Google plans to drop third-party cookies by the second half of 2024 as part of an increasing focus data privacy and security.

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GDPR and CCPA – 5 Things Every Digital Marketer Should Know

The Human Factor

This means that popups will still show, but the customers will be asked if they want to opt-out of cookie-tracking. For the past couple of years, businesses used HTTP cookies as a way to distinguish between consumers and collect data. However, these cookies could only be read by the parties that set them. Final thoughts.

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Predicting Patent Number 10 Million ? The Results

Anaqua

To enable the podcast for this blog article, please edit your Cookie Settings to allow Functional Cookies to load, and then refresh this page. by Matt Troyer, Director of Patent Analytics. David Isaacson, Sr. Director of Product Marketing. Introducing Patent 10,000,000: COHERENT LADAR USING INTRA-PIXEL QUADRATURE DETECTION.

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How Can Healthcare Marketers Navigate Reporting in a Post-OCR Guidance World that Aims to Protect Patient Privacy? 

Brunner

This means that healthcare organizations cannot use the usual tracking technologies, like cookies and pixels, that could potentially reveal personal information about patients. We set up models to generate new results regularly, focusing on the most recent campaign performance.

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How Ai Generated Christmas

Brunner

After an aerial phenomenon, a documentary team sets out to uncover the connection between climate change and the first ever yellow Christmas. The story of an Oatmeal Raisin cookie that finds itself on a tray of Chocolate Chips delivers a body-positive message baked full of love, self-acceptance and feel-good humor.

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Google Analytics 4: What It Is and Its Impact for Your Businesses

Brunner

In GA4, the privacy controls — such as cookie-less measurement, and behavioral and conversion modeling — accommodate tighter privacy restrictions. For our current clients, Brunner set up GA4 properties in July 2022, ensuring that these clients would have one year of web analytics GA4 data for comparison come July 2023.

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