Thinkers360 - Thought Leader Interviews

APRIL 18, 2024

At a Glance Aruna Ravichandran SVP & Chief Marketing and Customer Officer for Webex, Cisco Focus Areas : Marketing, Cloud, DevOps, IT Operations Thinkers360 In-Depth Profile & Portfolio: Aruna Ravichandran Social Media: LinkedIn | X Books: DevOps for Digital Leaders , The Kitty Hawk Venture.

Marketing 69

Marketing Artificial Inteligence Meeting Video 69

Christensen Institute

JUNE 15, 2023

Market-creating innovations transform complicated and expensive products into simple and affordable ones so more people in society can access them. In short, market creating innovations are necessary to create prosperity. However, they can foster an environment that cultivates market creating innovations.

Marketing 98

Marketing Innovation Groups Strategy 98

Harvard Business Review

OCTOBER 6, 2023

Managers tend to think about liquidity as a finance issue, but in face the behaviors of the sales and operations team — and how they communicate and work together — can have a direct affect on a company’s cash position.

Marketing 114

Marketing Company Management Strategy 114

Brunner

SEPTEMBER 14, 2023

This means that healthcare organizations cannot use the usual tracking technologies, like cookies and pixels, that could potentially reveal personal information about patients. This creates a challenge for healthcare marketers who need to generate demand but now have lost their ability to track and report on their campaigns.

Artificial Inteligence 98

Artificial Inteligence Report Marketing Underperforming Technical Team 98

Brunner

JUNE 21, 2023

ChatGPT has been making headlines on marketing team calls and throughout companies worldwide, revolutionizing the way businesses approach their digital marketing strategies. Read on to determine if ChatGPT and similar tools could be useful to your teams. How are you and your teams using ChatGPT? “We

ChatGPT 80

ChatGPT Artificial Inteligence Marketing Tools 80

Brunner

NOVEMBER 27, 2023

Tony Ezell strode to the ANA conference stage and posed a provocative question for marketers: “Are B2C and B2B marketing and brand evolution really any different?” a comprehensive marketing strategy that includes a mix of channels such as social media, email marketing, and content marketing. We’d love to chat!

Marketing 52

Marketing Technical Review Strategy Strategy 52

Brunner

MARCH 1, 2024

If you lead marketing at a B2B company, how do you describe your customers? Or do you talk about Joshua, Jessica, and Javon — the people who buy from you? At Brunner, we work with business brands like YellaWood on marketing to hearts, not businesses. Business marketers need to understand and act on these key trends.

Marketing 52

Marketing Technical Review Trends Study 52

Brunner

SEPTEMBER 28, 2023

When you think of influencer marketing, you probably picture trendy teens on social media showing off their latest fashion finds, beauty products, or tech gadgets. B2B companies in all types of industries can team up with influencers to boost their growth and drive impactful results. How Can B2B Brands Benefit from Influencers?

Marketing 52

Marketing Video Engagement Industry 52

Brunner

NOVEMBER 7, 2023

Search engine marketing is an important — and highly effective — piece of the marketing mix for many companies, including plenty of Brunner clients. Layer in ‘who got the best scores’ keeps things competitive in nature and adds to our commitment of continuous learning and professional development for our team.”

Marketing 52

Marketing Leadership Learning Change 52

TechEmpower Innovation

JULY 24, 2023

At TechEmpower, we frequently talk to startup founders, CEOs, product leaders, and other innovators about their next big tech initiative. It’s part of our job to ask questions about their plans, challenge their assumptions, and suggest paths to success. After all, that’s what tech innovation is all about. Commenting?

Technical Review 312

Technical Review Fractional CTO CTO Innovation 312

Brunner

NOVEMBER 9, 2023

The Black Marketers Association of America recently named Kimberly Strong , an account director at Brunner, to its list of the Top 20 Black Marketers We Admire in 2023. Kimberly joined Brunner’s account management team in August 2022, bringing in-depth experience from roles she has held in corporate and nonprofit settings.

Marketing 52

Marketing Meeting Industry Leadership 52

Brunner

OCTOBER 18, 2023

If you’re in marketing, you’ve likely heard what’s coming — the end of cookies, those digital snippets of text marketers use to target key audiences and track how people engage. That pivot has marketing teams at companies large and small searching for alternatives to measure their campaigns, content, and digital experiences.

Marketing 52

Marketing Data Software Review Survey 52

Idea to Value

JULY 10, 2023

The tappers thought the listeners would guess about 50% of their songs correctly, but the listeners in reality only guessed 2.5% Impact on innovation and creativity Naïve realism can have a large impact innovation teams, especially when it comes to getting and processing feedback on an idea. Or more features need to be added.

Underperforming Technical Team 208

Underperforming Technical Team Study Marketing Creativity 208

Daniel Burrus

JULY 27, 2022

Marketing is a world that is always evolving, always busy, and constantly filled with Anticipatory opportunities for all those who work in the industry and who leverage marketing for their organizations. . If you are an executive or working professional in the marketing industry, this is likely music to your ears.

Marketing 69

Marketing Trends Technical Review Industry 69

IdeaScale

JANUARY 31, 2019

A new innovation in the digital marketing sphere is the idea of using crowdsourcing to generate or test marketing ideas. Up until this process, marketing, digital marketing and traditional marketing had been a “ one-way conversation ,” according to The Huffington Post. Benefits of Crowdsourcing. Efficiency.

Crowdsourcing 127

Crowdsourcing Marketing Strategy Strategy 127

Jeffrey Phillips

MARCH 12, 2024

Otherwise, you are creating strategy that ignores exceptionally powerful forces that are creating change and shifting the competitive markets in real time. In the more recent blog, I wrote about what I consider the most difficult thing to change in an organization - its culture. The likely answers are no one and everyone, respectively.

Culture 157

Culture Change Competition Leadership 157

Leapfrogging

MARCH 15, 2024

With technology advancing at breakneck speeds and market dynamics shifting unpredictably, it’s crucial for you as a business leader to embrace strategic thinking. Understand more about the interplay between strategy and disruption in our detailed guide on building business strategies for a disruptive world.

Underperforming Technical Team 100

Underperforming Technical Team Strategy Strategy Technical Review 100

Leapfrogging

APRIL 4, 2024

By stepping away from the day-to-day operations and fostering a focused environment, your leadership team can craft innovative strategies and strengthen collaboration. It’s an opportunity for you and your executive team to step back, assess the business landscape, and align on the vision and direction of the company.

Roadmap 100

Roadmap Design Underperforming Technical Team How To 100

mjvinnovation

DECEMBER 27, 2019

The above quote is just one of the numerous motivational phrases scattered in frames here at MJV Marketing. It was written by Michael Hyatt and transmits the spirit of our team very well. Our marketing team has grown a lot over the years. MJV Marketing: A World of Challenges. Did we get insecure about it?

Agile 52

Agile Marketing Course Meeting 52

Leapfrogging

APRIL 4, 2024

Setting the Stage for Success In the ever-evolving business landscape, executive team offsites have become a cornerstone for strategic planning and decision-making. By stepping away from the daily operations, you and your leadership team can focus on long-term goals, team building, and innovative thinking.

Underperforming Technical Team 100

Underperforming Technical Team Strategy Strategy Technical Review 100

Leapfrogging

MARCH 6, 2024

Introduction to Experiential Intelligence in Executive Teams Understanding Experiential Intelligence In today’s competitive business landscape, it’s important to recognize that the traditional metrics of intelligence such as IQ or even EQ (Emotional Intelligence) are no longer sufficient on their own.

Leadership 113

Leadership Innovation Collaboration Culture 113

Idea to Value

JULY 14, 2023

We also expect to live longer than objective measures would warrant, overestimate our success in the job market, and believe that our children will be especially talented. Research has shown that people are optimistic about their chances for both positive and negative outcomes. I personally use the L.I.V.E.

Project 202

Project Examples Marketing Data 202

Leapfrogging

APRIL 3, 2024

A culture that is adaptable, innovative, and collaborative can better withstand market fluctuations and respond to challenges swiftly and effectively. Conversely, be honest about the elements that are hindering your agility and resilience, such as resistance to change, lack of innovation, or poor communication.

Agile 130

Agile Culture Underperforming Technical Team Leadership 130

Jeffrey Phillips

APRIL 1, 2024

I've been reading and thinking a lot lately about what is described as a "culture of innovation". Another base principle is that most companies desire innovation in the form of new product and services to create new revenue and new market share. Therefore, all innovation work is new and uncertain. Answer is: probably not.

Culture 252

Culture Culture of Innovation Innovation Disruption 252

Leapfrogging

APRIL 15, 2024

Understanding Team Collaboration Collaboration within a team setting is a cornerstone of modern organizational success, driving innovation, problem-solving, and efficiency in today’s complex workplace. Higher Employee Engagement Teams that work collaboratively often report higher levels of engagement and job satisfaction.

Collaboration 113

Collaboration Strategy Strategy Guidelines 113

Leapfrogging

APRIL 4, 2024

Setting the Stage for Success Importance of Leadership Team Offsites Leadership team offsites play a pivotal role in shaping the future of an organization. By stepping away from daily operations, you and your team can focus on long-term goals, engage in deep discussions, and forge stronger bonds.

Underperforming Technical Team 100

Underperforming Technical Team Leadership Design Exercises 100

Leapfrogging

APRIL 15, 2024

Nurturing Innovative Team Collaboration In the rapidly evolving business landscape, innovative team collaboration has become a cornerstone for companies seeking to remain competitive and adaptive. In this context, team collaboration isn’t just recommended; it’s imperative for survival and success.

Underperforming Technical Team 113

Underperforming Technical Team Collaboration Creativity Software Review 113

Jeffrey Phillips

FEBRUARY 12, 2024

While the song is humorous, it made me think about the reverse question. I was working as the global VP of Marketing for a software startup doing data mining on large data sets. So, about eight months later, the company was no more. What is each person's role in the leadership team and next level down?

Leadership 144

Leadership Software Review Strategy Strategy 144

Leapfrogging

APRIL 15, 2024

The Essence of Team Collaboration Team collaboration is the bedrock of modern organizational success, fostering an environment where ideas can flourish and goals can be achieved through collective effort. Benefits of Effective Team Collaboration The advantages of implementing team collaboration best practices are manifold.

Collaboration 100

Collaboration Software Review Tools Technical Review 100

Leapfrogging

SEPTEMBER 30, 2019

Even worse, your business may end up being disrupted by the next big innovation that comes on the market. Importantly, this step enables you to develop deep knowledge into what the organization needs to improve upon and where it stands on the metrics the team is trying to improve. Some business leaders may look internally.

Marketing 100

Marketing Comparison Tools Industry 100