engage-us Marketing Related Topics 
Paul Hobcraft
JULY 30, 2020
It seems so simple doesn’t it – “bringing final ideas to market”. Here in Europe, it is often suggested that “Europe is the cradle of creativity”, perhaps but I think the United States is “the crucible of innovation”, it forges ideas and takes them to market far better. So easy to say, yet it does seem so very hard to achieve.
Brunner
JULY 26, 2023
At Brunner, we think of content strategy as the foundational guide for creating, distributing, and managing strategic content to meet specific business and marketing goals. How can content strategy affect our daily lives as marketers? Create engaging and helpful content your audience cares about Now comes the fun part.
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Digital Tonto
MAY 14, 2023
The neuroscientist Antonio Damasio believes we encode experiences in our bodies as somatic markers and that our emotions often alert us to things that our brains aren’t aware of. Our rational minds came much later and don’t automatically engage. They are often telling us that something is amiss. Here’s What We Can Do About It.
Brunner
MARCH 1, 2024
If you lead marketing at a B2B company, how do you describe your customers? At Brunner, we work with business brands like YellaWood on marketing to hearts, not businesses. In 2021, millennials made up 60% of all buyers in the B2B tech market with that number expected to grow in the coming years, according to Trust Radius.
Christensen Institute
APRIL 16, 2024
But they belie an inconvenient truth that education systems must face head-on: schools are inextricably linked to the good, bad, and ugly of what’s happening in the consumer market. Social media platforms make money on engagement, and even more money on addiction. That won’t be easy.
Acuvate
OCTOBER 24, 2022
Moreover, be it retail stores, e-commerce portals, or common messaging apps like WhatsApp, Facebook, and Instagram, consumers want CPG products to be marketed and sold everywhere, and not only expect speedy service but also want brands to understand their needs and preferences, market products accordingly, and remember them at every touchpoint.
IdeaScale
JULY 19, 2018
Expanding into new markets can be a lucrative business move, but it’s one that should be taken with care. Before you so much as dip a toe into a new market, you need some idea management. What’s Your Market? How would they use it? Would it be better than a product they already use? How Are You Entering?
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