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Neuroplasticity, and how your brain is able to continue developing as you grow older

Idea to Value

This happens when the synapse between two neurons releases a neurotransmitter, which activates the next neuron in the network. So while you can learn new things at any age, it will take more focus and effort the older you get. One of the ways that neuroplasticity works is through a process called Long-Term Potentiation.

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Sixteen Sci-Fi Predictions Which Came True

Destination Innovation

Television – Mark Twain published an article in 1898 in which he described a ‘telectroscope’ which would allow people to see global news from around the world. The Star Wars IV movie released in 1977 features a scene where the robot R2D2 projects a 3D Hologram image of Princess Leia asking Obi-Wan Kenobi for help.

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These companies failed because leaders did not want to hear bad news: The Ostrich Effect

Idea to Value

Have you ever worked for a manager or boss who did not want to hear bad news? In organsiations which suffer from the ostrich effect, it is not just that bad news is ignored. Two examples where leadership failed to take on board bad news are Volkswagen and Nokia. It takes years to make a new operating system. Volkswagen.

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Why It’s Essential for Employers to Create a Caring Culture

Business and Tech

The good news is that employers are increasingly recognizing this evolving relationship between family-friendly benefits and a successful work environment, but the report finds there’s still progress to be made. And not only are these types of work environments the ones employees desire, but they also actively seek them as well.

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How could SouthWest Airlines spend A Billion Dollars for IT Modernisation

Rmukesh Gupta

One of the biggest news story this last Christmas season was the cascading effect of flights being cancelled by Southwest Airlines. In a recent press release, their CEO Bob Jordan shared the following: We are currently […]

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Why you can’t trust surveys: The Response Bias(es)

Idea to Value

Another classic example is that while newspapers were still the population’s most trusted source of news and information, when asked which newspapers people read, people would list “respectable” broadsheet newspapers like The Times or The Guardian. People may say they like an idea.

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Examples of Lateral Thinking in Marketing

Destination Innovation

The news that unauthorised horse meat had been found in various parts of the European meat trade in early 2013 caused a major scandal. Burger King garnered much good will and publicity with their April 1st release on the new ‘ Left-handed Hamburger. ’ Would your marketing team ever consider an April Fool’s hoax?

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