Remove our-story
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If You Want To Tell A Kick-Ass Story, Do These 3 Things

Digital Tonto

It is a place, for me at least, in which stories permeate from every corner and crevice. There is a common room in the main building, Fuld Hall, where tea is served every afternoon and, if you know the stories, you can almost hear the din of legends arguing, cajoling and discussing pathbreaking ideas when you enter.

Study 190
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The Stories We Tell Determine The Change We Can Achieve

Digital Tonto

We like to see ourselves as heroes fighting for everything that’s right and we question the motivations of those who oppose our cause. Yet consider recent research that finds our conceptions of even something so simple as a penguin vary so widely that the mention of the word evokes very different associations in all of us.

Change 179
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The need for Transformational Innovation

Paul Hobcraft

Championing transformational innovation needs a compelling story or narrative to be built, told and retold so that over a given time, you convince and persuade management and your organization to see the value, the time and commitment and potential to moving towards this different value proposition. They confront, conflict and compel change.

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Why We’re Better Off Assuming People Are Competent And Hardworking

Digital Tonto

We all like to imagine ourselves as heroes in our own story. Unlike others, we are witnesses to our internal process and get to observe our logic develop. So our thoughts makes perfect sense to us and it can be incredibly frustrating when others don’t see it as we do. Blockbuster wasn’t paying attention to Netflix.

Marketing 215
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5 Early Indicators Your Embedded Analytics Will Fail

Many application teams leave embedded analytics to languish until something—an unhappy customer, plummeting revenue, a spike in customer churn—demands change. But by then, it may be too late. In this White Paper, Logi Analytics has identified 5 tell-tale signs your project is moving from “nice to have” to “needed yesterday.".

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Made to last

Idea to Value

Too many of our ideas, and even our creative output, is now designed to be consumed and then immediately forgotten. But is this what we should be using our creativity to produce? It takes time to set up characters, story and conflicts which people can feel invested in.

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Storytelling and Leadership

Rmukesh Gupta

As leaders, one of our primary responsibility is to share ideas and our vision in a manner that those we lead can not only remember in full but also be able to spread it further as and when required. The best way to do so is through the medium of stories.