Addictive, exclusive, experience: Critical factors for new products or companies
Jeffrey Phillips
MARCH 14, 2024
While I have an iPhone and a Mac, I swap between those platforms and PCs at work, but I do know a number of people who only operate on the Apple platforms. I do think there is a badge of loyalty and some addictiveness to the Apple platform. Be Authentic. Finally, the concept of addiction. Provide a secondary benefit.
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