Remove platform authentication
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Addictive, exclusive, experience: Critical factors for new products or companies

Jeffrey Phillips

While I have an iPhone and a Mac, I swap between those platforms and PCs at work, but I do know a number of people who only operate on the Apple platforms. I do think there is a badge of loyalty and some addictiveness to the Apple platform. Be Authentic. Finally, the concept of addiction. Provide a secondary benefit.

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The Personality of a Business: More Than Just a Brand Image

Tullio Siragusa

Case Study: Airbnb’s Personality Shift and Rebranding Background: Founded in 2008, Airbnb started as a platform that allowed homeowners to rent out their spaces to travelers. Airbnb’s “Live There” campaigns further solidified its brand personality of local, authentic experiences over touristy trips.

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Digital Advertising Is Essential to Small Businesses — and at Risk

Business and Tech

” The pandemic drove this point home, as digital advertising and marketing, including targeted ads, email, social media, websites, and e-commerce platforms helped many small businesses survive. Using anonymous, aggregated data available on social media, search, and other platforms, my clients have increased revenue by as much as 40%.

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Qmarkets Integration Suite Expanded with Google Workspace and Microsoft Azure

Qmarkets

Making User Provisioning Easier Than Ever We’re pleased to share that the Qmarkets platform is now certified by two of the leading cloud platform marketplaces: Google Workspace (formerly known as G-Suite), and the Azure Government Marketplace. said Yuval Klein, VP of Technology at Qmarkets.

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

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Exploring the Interconnected Relationship Between Brand Strategy and Overall Business Strategy

Flying Fish Lab

By ensuring consistency in brand messages across all platforms, such as websites, social media channels, email newsletters , or press releases, you can build a stronger connection with your audience and increase brand memorability. Clarity Facilitating clear communication when delivering brand messages prevents confusion or ambiguity.

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53 Questions Developers Should Ask Innovators

TechEmpower Innovation

Registration Do you plan to support Google Sign-In, Facebook Connect, or similar 3rd-party authentication? Platform Are there pre-existing technical platform decisions that must be considered? Most new sites need to account for mobile delivery – but on the other hand, not every MVP needs both desktop and mobile versions.