Remove services brand-strategy
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Capturing Attention in the Digital Age: A Design Thinking Approach

Tullio Siragusa

Capturing Attention in the Digital Age: A Design Thinking Approach In the modern digital landscape, attention is the new currency, surpassing traditional commodities in value. In the attention economy, the most valuable asset is no longer just a product or service, but the consumer attention that can be drawn towards it.

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Podcast S5E101: Eric Quint – Scaling creativity and design in large businesses

Idea to Value

In today’s episode of the Idea to Value podcast, we speak with Design expert Eric Quint. As a former Chief Brand and Design Officer at 3M and Head of Design Management and Consulting at Royal Philips, Eric has extensive experience in understanding what it takes to get design embedded within large businesses.

Design 190
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Lateral Thinking in Business Strategy

Destination Innovation

Let’s look at some examples of lateral thinking in business strategy and innovation. Dyson disrupted the vacuum cleaner market by creating bagless vacuum cleaners, a concept that challenged the traditional vacuum design and improved performance. How can you differenitate your business from the competition?

Strategy 169
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Use the Saturate and Group Tool to Ramp Up Your Design Thinking

Leapfrogging

Over the last 25 years, I have led hundreds of design thinking sessions for international organizations and startups including brands like Red Bull. These sessions allow product designers and senior executives to work together to co-develop ideas which align with larger business strategies and innovation initiatives.

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10 Graphic Design Trends to Make Your Brand Outstanding in 2023

InnovationTraining.org

Graphic design allows creators to convey business values through certain visual forms like lines, colors, and shapes. Using these simple elements, you can send specific messages to your target audience, increasing your brand awareness and sales. This way, design is an essential part of a company’s integral style and presentation.

Trends 82
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Why Is Innovation Vital for Your Organization and What Innovation Services Are Available to Help?

IdeaScale

Take advantage of IdeaScale’s innovation services to get the most out of your crowdsourcing experience. That is why you need a strategy specific to what you do. IdeaScale Innovation Services. The IdeaScale innovation program places crowdsourcing at the forefront of every campaign strategy. Campaign design.

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Using Generative AI to Drive Corporate Impact

TechEmpower Innovation

Post-sale, AI analyzes customer data to improve service and loyalty, making it a cornerstone of modern sales methodologies. TechEmpower has been instrumental in developing chatbots like these, utilizing generative AI to sift through internal documents and user manuals, enabling them to provide precise answers to customer service questions.