Strive for Clarity, Not Cleverness
Stephen Shapiro
JULY 27, 2023
These lower-fat fries came with a fatter price tag. Clever versus clear is something I am focused on for my next book. But I am concerned that people might assume it is a book promoting pivoting when in fact, it encourages people to pivot less and find ways to go deeper with customers. Some referred to them as “saddest fries.”
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