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Combatting Programmatic Ad Fraud: A Success Story Using FouAnalytics

Brunner

At Brunner, we use FouAnalytics’s in-ad JavaScript tags, which load data per impression based on signals that indicate fraudulent activity. For media campaigns that run in a walled garden (a closed-system advertising platform), we install FouAnalytics’ on-site tag to apply an additional layer of ad fraud protection.

Tools 52
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3 lessons on creating a successful enterprise: Managers in growth markets should take note.

Christensen Institute

This book may just be the guide for those companies in growth markets. There is immense economic opportunity in growth markets if businesses target nonconsumption. Companies and entrepreneurs who invest in making goods or services accessible to nonconsumers typically receive significant economic benefits after they create a new market.

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Concerned about cookieless marketing? Consider these effective alternatives for targeting and audience tracking 

Brunner

If you’re in marketing, you’ve likely heard what’s coming — the end of cookies, those digital snippets of text marketers use to target key audiences and track how people engage. That pivot has marketing teams at companies large and small searching for alternatives to measure their campaigns, content, and digital experiences.

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Returning to the Hierarchy of Business Ecosystems

Paul Hobcraft

If you go to the “ Explore My Insights and Thinking ” tag shown above, you will see there are two files you can download that provide all of these posts in a PDF format. Does this come from the need for growth, new innovation, changing the organizational structure, or seeking a more unique approach to their markets?

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How to Package and Price Embedded Analytics

Just by embedding analytics, application owners can charge 24% more for their product. How much value could you add? This framework explains how application enhancements can extend your product offerings. Brought to you by Logi Analytics.

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Sustainable, Recyclable, Affordable: A Family-Owned Business Shakes Things Up

Business and Tech

Allison McGuire Vice President of Marketing, Paper Mart Running a small business requires hard work and vision. Paper Mart works hard to ensure these sustainable products and robust customer service don’t come with a high price tag. We also send out surveys to our customers asking if sustainable products were of interest to them.

Survey 130
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What if the current use of your product were banned?

Destination Innovation

In a brilliant piece of marketing it repurposed diamonds as symbols of love and devotion. Its advertising tag line was ‘Lucozade aids recovery’ Mothers bought it for their sick children. They kept the same product but promoted it with different benefits to a different market.