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Combatting Programmatic Ad Fraud: A Success Story Using FouAnalytics

Brunner

Put another way, only 36 cents of every dollar spent through a programmatic platform effectively reaches the consumer, the ANA study found ( Read a summary; download the full report ). At Brunner, we use FouAnalytics’s in-ad JavaScript tags, which load data per impression based on signals that indicate fraudulent activity.

Tools 52
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Google Analytics 4: What It Is and Its Impact for Your Businesses

Brunner

Setting up Tagging/Tracking The first step of setting up GA4 for our clients was getting the measurement ID onto each website so that we could ingest their web analytics data over a full year ahead of the switch. Along with these changes, our team can create custom Explore Reports, a new reporting feature in GA4, for each client. “In

Data 52
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A Successful Process Improvement Workflow

IdeaScale

Idea owners validate their initial predictions by reporting on the savings or earnings that they predicted in the proposal stage, as well as the costs that it actually took to implement ideas. Results (using the Estimate stage). Implemented or Archived (using the Archive stage).

Ideation 116
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Worried about Wasted Budget in Programmatic Ad Buying? Here’s How We Combat Waste and Fraud

Brunner

Earlier this year, an Association of National Advertisers report set the digital marketing industry abuzz with a finding that billions of dollars are wasted in programmatic ad buying. Implementing in-ad JavaScript tags and click fraud detection code to monitor websites and apps actively.

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How to Package and Price Embedded Analytics

Just by embedding analytics, application owners can charge 24% more for their product. How much value could you add? This framework explains how application enhancements can extend your product offerings. Brought to you by Logi Analytics.

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Power BI: 5 Key AI Features You Should Start Using

Acuvate

Image Tagging: This function supports tagging of 2000+ recognizable objects, living species, environmental settings, and actions. Tagging doesn’t follow any taxonomy or inherited hierarchies. Tagging goes beyond the main subject in the image and covers the surrounding objects. Currently about 120 languages are supported.

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Reboot a Sluggish Brand: Part Two

Idea to Value

I am not discussing refreshing a logo or crafting a new tag line, but rather. Have team members research and report at least one company who have rebooted themselves for hyper growth and also at least one company that disrupted an industry. This column will walk you through how to do it. Allow me to be clear.

Exercises 134