Combatting Programmatic Ad Fraud: A Success Story Using FouAnalytics
Brunner
MARCH 20, 2024
Put another way, only 36 cents of every dollar spent through a programmatic platform effectively reaches the consumer, the ANA study found ( Read a summary; download the full report ). At Brunner, we use FouAnalytics’s in-ad JavaScript tags, which load data per impression based on signals that indicate fraudulent activity.
Let's personalize your content