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How to Turn a Product into a Lifestyle Brand

Flying Fish Lab

It’s all about becoming an integral part of their lifestyle. Brands that have successfully transitioned to being a lifestyle brand do things a bit differently. They painted an image of what it is like to be a confident, independent, strong Muslim women today and associated their products with that desired lifestyle.

How To 52
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How to Turn a Product into a Lifestyle Brand

Flying Fish Lab

It’s all about becoming an integral part of their lifestyle. Brands that have successfully transitioned to being a lifestyle brand do things a bit differently. They painted an image of what it is like to be a confident, independent, strong Muslim women today and associated their products with that desired lifestyle.

How To 52
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The New Reality of Digital Nomads

Harvard Business Review

The authors’ research identified three major trends that are reshaping consumer behavior and that present significant opportunities for brands: The end of rootedness and need for flexibility; the need for new infrastructures and services that cater to nomadic living; and the possibility of shaping the discourse around new values and lifestyles.

Trends 128
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Innovation is a Lifestyle, Not a Bunch of Metrics

Innovation Excellence

Far too many supposed innovation experts believe that measuring activities is critical to success. Maybe not so much. At least for the big stuff. Innovation activities simply for the sake of doing something without context and insight from the measure may be in fact very misleading.

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Going to Market Smarter in the New Economy

In 2022, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. Technology will continue to play a part in fostering buyer allegiance and building brands in the “new normal.” Download the report today to discover more!

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The Post-Pandemic Amenities Race

Business and Tech

The COVID-19 pandemic has seen increased adoption of cutting-edge amenities and innovative technology to complement renters’ new lifestyles. The apartment industry is broadly adapting to the changing lifestyle needs of America’s renters.

Policies 130
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Bringing the Shopping Experience Into the Future

Business and Tech

Chan Liban is a former training and development manager at a global apparel, accessories and lifestyle brand and current senior customer success manager at Bigtincan , maker of an AI-powered Associate Empowerment Hub. “That’s exacerbated by high turnover of staff.”.

Policies 246