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This legendary 1947 letter on the lack of creativity in advertising is even more true in 2016

Idea to Value

A major issue around advertising and marketing nowadays is that there is a drive to “learn and perfect” it. Apparently this has been an issue going all the way back to the start of the advertising age, two years after World War 2 in 1947. There are a lot of great technicians in advertising.

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Summaries of the 50 Best Business Books

Destination Innovation

Would you like to have read the best 50 books on sales, marketing, leadership, innovation, entrepreneurship and self-improvement? Just imagine all the insights and lessons you would have learned and how that would have helped you in your business career. But how much time would it have taken?

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Becoming Better Communicators

Rmukesh Gupta

In this very insightful and a short clip, advertising legend Bill Bernbach talks about the difference between writing and communicating. The writer is concerned with what (s)he puts into his/her writing, whereas a communicator is concerned with what the reader gets out of it. (S)He

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What can Leaders Learn from the “Introduction of the Icelandverse”

Rmukesh Gupta

In their most recent advertisement, they have spoofed Mark’s vision of the Metaverse and introduced what they called Icelandverse. Whether you are amused, angry or irreverent to this attempt by the Iceland tourism, as leaders, there are a few things that we can learn […].

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Brunner’s Founder is Honored with Outstanding CEO and Top Executives Award

Brunner

More than 30 years after its inception, Brunner remains one of the top 100 independent advertising agencies in the country and a key reason for that success is Michael Brunner, Founder. Under Michael’s leadership, Brunner is always inspired to create compelling ideas to positively impact the lives of its employees and clients.

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Thought Leader and Influencer Interview with Dr. Cynthia Young, Founder & CEO, CJ Young Consulting

Thinkers360 - Thought Leader Interviews

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers, analysts and influencers worldwide – Explore membership today ! CY: I enlisted in the Navy six months after high school knowing very little of how to work on a team.

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Thought Leader and Influencer Interview with Maribel Lopez Founder and Principal Analyst, Lopez Research LLC

Thinkers360 - Thought Leader Interviews

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers, analysts and influencers worldwide – Explore membership today ! I’m an introvert that has learned to do many extroverted things. I read constantly.

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