Flying Fish Lab
APRIL 28, 2024
While traditional advertising methods have long been the go-to marketing channel for many businesses, the rise of brand activation has unveiled a new dimension to marketing strategies. Timing and Duration Traditional advertising will, without a doubt, excel in delivering repeated messages over an extended period.
Harvard Business Review
MARCH 6, 2024
Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research. Specifically, both B2C and B2B companies who view branding and advertising as a top two growth strategy are twice as likely to see revenue growth of 5% or more than those that don’t (67% to 33%).
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Brunner
FEBRUARY 28, 2024
Brunner Recommends Rigorous Testing Before Going with ‘PMax’ Google launched Performance Max in late 2021 with lots of fanfare about the benefits of AI-powered online advertising. We recommend that advertisers exercise caution using PMax, and we’re not the only ones. More than two years later, reviews are mixed.
Idea to Value
MARCH 4, 2021
Perry wrote the highest-selling book on internet advertising, the Utlimate Guide to Google Ads , and has since spent his time refining the 80/20 Pareto principle into strategies to help companies focus on the parts of their business which bring the most reward. 00:07:00 – How Google changed the way advertising works.
Speaker: Phil Irvine, VP & Director of Audience Intelligence
One-to-one communication has been a trendy philosophy for marketers and advertisers for years now. The more personalized an organization can be with growth strategies and communications, the more likely engagement would increase and ultimately sales. August 26th, 2021 at 11:00 am PDT, 2:00 pm EDT, 7:00 pm GMT
Idea to Value
APRIL 12, 2022
It’s enough to capture more than the fair share of profits in the category, but it also means that other people are spending significant promotional dollars in advertising to boost the overall category. One leader at a consumer company told me that their data suggests that the ideal market share is about 60%.
Harvard Business Review
AUGUST 31, 2023
Today’s workers feel numbed by a fragmented, unpredictable, and overwhelming collection of collaboration tools — the very things advertised to boost their productivity. Here are their findings, as well as strategies for leaders to simplify employees’ collaboration tool use. They called their intervention the “collaboration cleanse.”
Expert insights. Personalized for you.
52 
Let's personalize your content