Remove category life
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How People Are Really Using GenAI

Harvard Business Review

There are many use cases for generative AI, spanning a vast number of areas of domestic and work life. Looking through thousands of comments on sites such as Reddit and Quora, the author’s team found that the use of this technology is as wide-ranging as the problems we encounter in our lives.

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How Category Expertise can help to create breakthrough

Flying Fish Lab

We mentioned in an earlier post how relying only on category expertise for ideation can be tricky because it comes with blind spots - unconscious biases that can narrow your vision and potentially minimise the opportunities you see. Yet it is essential to bring it to life opportunities.

Roadmap 105
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Why your Category Expertise is crucial to launching innovative Ideas

Flying Fish Lab

Category Expertise is the implicit and explicit understanding of the nuances that drive your Category. But to bring it to life, it is essential. While brilliant ideas require Intelligent Naivety for the spark that ignites the innovation process, Category Expertise is the fuel that keeps the fire burning.

Roadmap 105
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Different ways we use Category Expertise to deliver better results

Flying Fish Lab

As we’ve mentioned, Category Expertise is what enables you to make things happen. At FFL we leverage our clients’ category expertise in a few ways, and we often have a particularly strong focus on it at the start and the end of a project. The other common time we focus a lot more on Category Expertise is at the end of a project.

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First-Mover or Fast-Follower: Which is the right innovation strategy for you?

Idea to Value

They found that of the companies which really were the first to launch in a new category, a full 47% (nearly half), failed to build a successful business. In comparison, of the companies which were fast followers in those categories (and which entered on average 13 years after the pioneers), only 8% failed.

Strategy 257
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Abortion: The imperative to reflect reality, not a false dichotomy

Christensen Institute

But when it comes to abortion, rethinking the categories we use to discuss this particular crisis sheds light on how we can move forward. In this case, polarization is the result of the wrong categories. Currently, we only have one word, or one category, to describe multiple different services. We label this category “abortion.”

Study 86
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What Makes a Home Truly Smart?

Business and Tech

Today, a smart home means a more convenient life. FORTIFIED homes withstood category 5 Hurricane Michael. But what could be more convenient than protecting homes from avoidable damage? Julie Shiyou-Woodard President and CEO, Smart Home America. Too many homes are vulnerable to floods, tornadoes, and hurricanes.