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Lateral Thinking in Business Strategy

Destination Innovation

How can you differenitate your business from the competition? Dyson disrupted the vacuum cleaner market by creating bagless vacuum cleaners, a concept that challenged the traditional vacuum design and improved performance. This clever move diversified their platform and added a new dimension to the travel industry.

Strategy 169
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Choosing your direction of travel

Paul Hobcraft

They are not yet at the point of being digitally effective to turn what they have into real competitive advantage as they lack the capabilities in big data analysis and those algorithms that reveal ground-breaking innovations, Are they hanging on in the belief they will become digitally transformed eventually or just deluding themselves?

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Is Zoom video a competitor to Hugo Boss?

Idea to Value

Perhaps the increase in remote working is bringing a different change to the fashion market. The new “Zoom Business Casual” But perhaps there is a wider trend here, which brings to light how the men’s fashion market has a new competitor: Zoom. It is not just other companies who produce what you do.

Video 169
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Innovation and creativity: the lasting competitive advantage

Jeffrey Phillips

Someone will be needed to dream up the next AI, investigate black holes, explore space and perhaps discover how to travel at the speed of light. We don't need to pigeonhole people into exceptionally narrow jobs, and we need to eliminate siloes and accelerate the best and most creative ideas to market as quickly as possible.

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Confronting Your Darwin Effect through Innovation

Paul Hobcraft

We then were at the point of being equipped for the innovative fitness journey necessary to travel. It is about creating a competitive advantage in an increasingly commoditizing world. To lead that effort, you must continually reappraise what role your company is playing in the market ecosystem.

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What are your innovation ambitions for next year?

Idea to Value

No, I am not talking about what you and your company’s high level goals are: … Increase market share … … Improve profit margins … … Be innovative … I am asking what specific ambitions you and your company have for next year. leadership doesn’t know if they are falling behind their competition.

Video 257
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Product Market Fit: is your product what the market is looking for?

mjvinnovation

What is Product Market Fit? The source of competitive advantage is disruption, and whoever manages to survive it will differentiate themselves within the invisible hand of the market. That’s where Product Market Fit comes in. Decipher your user once and for all! And how to survive the disruption?