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Your competition is not who you think it is

Idea to Value

But in most cases, this is not a company’s real competition. Target companies or consumers in the market who are not using any product or service similar to yours. Or at best, using an outdated system to achieve the results which you want to provide. This is the huge, invisible target market.

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Unlock Future Markets: Decommoditizing for Tomorrow

Daniel Burrus

In today’s economy, most organizations are locked in fierce competition with others in their industry. They battle for mere slivers of market share that could just as easily go to the next company in line in the blink of an eye. Why is competition so fierce, and why do profits seem to continuously decline? But why is this?

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The crucial role Innovation must play in the Energy system

Paul Hobcraft

This requires a profound transformation in technologies, systems, and infrastructure. Its ultimate result is to offer innovation that can continually look for re-imagining new market designs and business models to stimulate the changes and solutions for our future energy transformation. We need an innovating mantra for energy.

System 162
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Thursday Theory Tips- Disruption, a theory of competition

Christensen Institute

Disruption, a theory of competition Recently, one of my colleagues framed disruption in a way that truly helped me better understand the theory. She called it a theory of competition. If an entrant to the market can successfully do this, then they are more likely to beat the incumbents.

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

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Who is minding the change and culture store?

Jeffrey Phillips

Otherwise, you are creating strategy that ignores exceptionally powerful forces that are creating change and shifting the competitive markets in real time. Existing competitors are taking actions, while new entrants force new market dynamics. New alternatives or new solutions threaten to disrupt the existing market.

Culture 157
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Don’t Trust Your Feelings. They’re Often Triggers That Mislead You

Digital Tonto

It takes effort to bring in the second system. There are some contexts in which we should favor system one over system 2. The New Psychology of Marketing How to Combine Marketing Tech With Marketing Guts How Trust Can Be A Competitive Advantage How To Build Trust, Even With Your Enemies

Training 227
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.

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Measuring Innovation Performance

Why do only a third of the organizations worldwide have formal innovation metrics in place despite accepting that innovation is critical to survival? Download this eBook to learn about the 5 basic principles that guide every successful innovation process.