In today’s dynamic business landscape, successful product management hinges on a keen understanding of customer needs and market dynamics. Storymapping emerges as an invaluable pre-investment tool, enabling smarter decision-making, more accurate resource allocation, and enhanced scope control. It serves as a catalyst to better align your entire organization, setting the stage for impactful, customer-centric product management.

Join us for a deep dive into the powerful concepts of storymapping and its role in revolutionizing product management practices, elevating your strategic prowess, and deciphering business case complexities. This session will cover:

  • Leveraging the concept of storymapping to demystify business case efforts and focus on valuable problems to solve
  • Looking at storymapping as the true construction of the story of the experience – the who, what, when, where, and why you might be thinking of building something, plus how you know whether or not it will be valuable
  • Looking at storymapping as a pre-investment tool to make better bets and help control scope
  • Looking at storymapping to align your organization around your products and your customer experience

October 25, 2023 at 11:00 am PT, 2:00 pm ET, 7:00 pm GMT


Use Product Management Today’s webinars to earn professional development hours! Attendance of this webinar will earn one PDH toward your NPDP certification for the Product Development and Management Association.

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