Integrating corporate sustainability in strategic management

Norbert Bol

Based on a literature review of 114 peer-reviewed scientific journal articles it shows that sustainability is an important topic for managers but they just rarely consider it in strategic management. Many companies therefore still lack a strategic approach to integrating corporate sustainability into strategy. In my opinion the starting point in the integration of corporate sustainability in strategic management is manager attitude and behaviour.

A happy and healthy 2019! Making sustainable choices

Norbert Bol

Strategic Management Innovation Strategy Sustainability SustainnovateAt the start of 2019 I wish everyone a happy and healthy 2019! Whatever in life we are planning to do to be happy and healthy, we have different options to choose when we are buying a product or a service.

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Sustainable consumption to be happy and healthy?

Norbert Bol

Strategic Management Economy Happiness Innovation SustainabilityGrowing consumption does not increase happiness or health! In industrialized countries there is no increase in happiness or health when consumption grows (Fanning et al., 2019). From a sustainability perspective this can be an important finding as global human consumption today is already outstripping what the planet can reproduce.

Sharing is caring?

Norbert Bol

Strategic Management Business Innovation Social Media Sustainability SustainnovateDo companies in the sharing economy care more about sustainability than companies in the traditional economy?

Passing 100 Strategy Blogs: Innovation for sustainability is complex but has a global interest.

Norbert Bol

The main idea was to explore the possibilities of blogging about a topic that I find very intriguing, which is: “how to manage innovation for sustainability”? A topic that is relevant for all of us, regardless if we are a manager, an employee, a consumer or an investor.

Is finance too low-tech to support sustainability innovations?

Norbert Bol

Strategic Management Collaboration Finance SustainabilityIn the october edition of Renewable and Sustainable Energy Reviews, Christensen et al. 2018) conclude that they were surprised about the low-tech financial decision rules that are being applied to green office investments.

7 hurdles that prevent breakthrough sustainable innovations. How clients can help to overcome these hurdles!

Norbert Bol

Strategic ManagementMost companies nowadays understand the need to become more sustainable. In general it is fair to say that companies are making progress and have a positive intention to become more sustainable. So called breakthrough sustainability innovations are however scarce. Mostly because these type of innovations are complex and can not be done by one company alone or by a new startup. So what are the hurdles that prevent breakthrough sustainable innovations?

Gamification: fun for everyone?

Norbert Bol

Strategic Management Creativity Innovation Learning SustainabilityGamification has become a popular phenomenon in education, business, government and science. Introducing fun-game activities in these real life situations, fits within the idea of an experience oriented economy.

Is the Circular Economy lost in transition?

Norbert Bol

Strategic Management Economy Innovation Sustainability SustainnovateNext week is the Dutch Circular Economy Week.

Creative and critical thinking in innovation

Norbert Bol

Design thinking was suggested, but also it was suggested that the issues in our current economy should not be thought of as problems to be solved, but should be approached as conditions to be managed as if they were a chronic disease.

Return on investing in social sustainability

Norbert Bol

In the November edition of the Strategic Management Journal Fosfuri et al. Strategic Management Journal., Strategic Management CSR Finance SustainabilityNowadays, many companies engage in social causes that are aligned with the social concerns of their customers. In the Strategy Blog “ Business sustainability and cost of equity ” it was shown that social sustainability has a more indirect effect to business performance.

5 Advantages of Strategy Statements with Simple Language

BrainZooming

It’s worth a few minutes (if you haven’t done it recently) to crack open your strategic plan and read your strategy statements. If you weren’t involved in putting the strategic plan together, would YOU be able to understand the strategy statements?

Innovation in governments: Far Horizons?

Norbert Bol

Public Management Review , 1-11. Strategic Management Collaboration Innovation Strategy SustainabilityThe blog “ the sustainability innovation paradox ” triggered quite some discussions the last few weeks on the role of governments in innovations.

Apathy, Ambivalence and Annoyance in co-creation and gamification

Norbert Bol

Strategic Management Blog Co-Creation Collaboration Innovation MarketingIn this Strategy Blog I follow up on the topic of gamification. Specifically where potential users do not engage, because of their apathy, ambivalence or annoyance.

The future of innovation

Norbert Bol

Although there were many topics discussed at the World Economic Forum that relate to the topics that are used in Strategy Blogs, I would like to share two interesting discussions about innovation, which are: Maintaining innovation and the Strategic Update: The Future of Innovation.

Degrowth is more than an Oxymoron?

Norbert Bol

Strategic Management Sustainability Innovation EconomyDegrowth, or De-Growth, is from a language perspective an oxymoron.

What is your approach to strategy? Two quotes on change give direction

Eddielogic

Every strategist and every business needs to make up his own guiding theme that gives him direction in the wide field … Continue reading → Quote Strategic Management Thinkers change strategic thinkers

CEO’s who are blogging about strategy

Norbert Bol

In this Strategy Blog I would like to share with you the blogs of CEO’s that I follow because they also discuss strategic management issues. If you have additions to this list of CEO’s who blog about strategic management issues please let me know. Strategic Management Communication Leadership Marketing Social Media Strategy

How we justify our (un)sustainability

Norbert Bol

Strategic Management CSR Innovation Learning Sustainability SustainnovateDuring the last few weeks I have had interesting discussions about the question: “are we doing enough to create a sustainable future?” ” The discussions were interesting because they were all very open in the first place. I also found that people are not only willing to contribute but are also willing to share their contributions with me and others.

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Are you too busy to improve?

Norbert Bol

Strategic Management Collaboration Innovation Leadership Learning OrganizationLast week I wrote about how we can learn to innovate by learning from haute cuisine chefs.

Towards true sustainability

Norbert Bol

Strategic Management Collaboration Innovation Leadership Sustainability SustainnovateWhen are we truly sustainable? That is an inspiring question. As human beings we all aspire a healthy, happy and prosperous life for ourselves and for the next generations.

Green management performance

Norbert Bol

In the January 2017 issue of the Journal of Cleaner Production there is a study that has investigated the relationship between green management and the performance of Italian firms. The study shows that the relationship between green management and performance is U-shaped. The U-shaped performance makes clear that green initiatives can lead to a lower performance if there is not a comprehensive environmental management system.

Stretching on the playground

Norbert Bol

Strategic Management Innovation Learning SustainnovateThis week is the start of the Dutch Design Week in Eindhoven, where 2500 designers present their ideas, experiments and solutions. The theme of the event is “Stretch”, to encourage both designers and the public to get involved with each other and to break out of their comfort zone. Everybody has different comfort zones depending on the subject and circumstances.

Attune to the unusual!

Norbert Bol

Strategic Management Creativity Innovation SustainabilityLast week during the 48th World Economic Forum in Davos-Klosters in Switzerland there was plenty of attention for the UN 2030 Agenda for Sustainable Development. In specific there was a call for accelerating innovation to become more sustainable, because at the current pace of innovation today we will not achieve these goals in time.

Boosting creativity and innovation

Norbert Bol

Strategic Management Innovation Leadership StrategyBoosting creativity and innovation. When we want to boost creativity and innovation in an organization, there is not only a need for creative people but there is also the need for an organization supporting an innovative culture (see also the blog: Innovation is built on the desire for success ). A recent study towards the personal factors of creativity and innovation (da Costa et al.,

The impact of sustainability and innovation on business performance

Norbert Bol

Strategic Management CSR Innovation SustainabilityThere is scientific evidence that companies with a strong commitment to innovation and sustainability outperform competitors with lower commitments. In the International Business Review of October 2015 the researchers Costa, Lages & Hortinha show that the relationship between innovation, sustainability and business performance is more complex.

The sustainable innovation paradox

Norbert Bol

In my experience the succes and the speed of sustainable innovations are dependent on the capabilities to manage all stakeholders (clients, personel, suppliers, competitors, regulators etc.) Managing means: to keep all stakeholders at the same speed. Strategic Management Innovation Sustainability SustainnovateThe technological advance in business and society is at a growing speed.

Looking for words about the future of sustainability

Norbert Bol

Strategic Management CSR Leadership SustainabilityReporting on Corporate Social Responsibility (CSR) and sustainability has grown exponentially. The quality of the reporting has also improved, including historical information and forward-looking statements. A recent study by Aiezza (2015 in press) shows that there is still a strong bias towards optimistic trends when it comes to reporting on sustainability issues.

Sustainable innovation: innovation driving sustainability

Norbert Bol

Companies can use sustainability in their process innovation, product or service innovation, market innovation, brand innovation, company innovation and strategic innovation. Journal of Management , 1446-1476. Strategic Management Innovation Strategy SustainabilityCompanies have a responsibility for the environment and society, but on the other hand companies cannot resolve all the environmental and social problems in the world.

Can mindfulness stimulate sustainability-oriented innovation?

Norbert Bol

Strategic Management Collaboration CSR Innovation Strategy Sustainability SustainnovateFor most of us in the Western hemisphere the summer holiday season is coming to an end and I sincerely hope that everybody enjoyed their summer holidays.

Where sustainability and innovation meet profitability

Norbert Bol

Strategic Management CSR Innovation Learning Sustainability SustainnovateThe title of this blog could also have been “What can we learn form family farming in the South East of Spain?”

Innovation is built on the desire for success

Norbert Bol

Strategic Management Innovation Leadership StrategyTo create innovations it is probably true that our desire for success should be greater than our fear of failure. At the same time we should have the abilty not be afraid to fail but instead have the ability to learn from our mistakes. Many innovations are the fruitful result of trial and error. Error or failure are part of the process.

Sustainability strategy in tough times

Norbert Bol

Companies have used their sustainability strategy to maximize strategic value by focussing more on the real customer needs and reduce costs. Strategic Management Innovation Leadership Strategy SustainabilityThe april (2015) special edition of the scientific journal of Long Range Planning is called “ Doing more with less?

Responsible and shared leadership

Norbert Bol

This means that you don’t have to be a manager to be a leader. Diverse teams are more successful and innovative than homogeneous teams, as diverse team are better at managing opportunities and threats to create more success in a sustainable way. Strategic Management Innovation Leadership Learning Strategy SustainabilityLeadership can be found at any level of an organization. To make this work it must be possible in an organization to lead one another.

Spreading new ideas and the role of peer effects

Norbert Bol

Strategic Management Innovation Leadership Marketing StrategyIn 1962 Everett Rogers introduced the theory of the Diffusion of Innovation. This theory explains how, why, and at what rate new ideas and technology spread.

Responsibility for sustainability

Norbert Bol

Strategic Management CSR Leadership SustainabilityThe scientific journal Organizational Dynamics is preparing a special issue about “The leadership imperative for sustainability and corporate social responsibility” In other words what is the responsibility for sustainability of business leaders? Most business leaders describe their responsibility in terms of economic-, social- and ecological performance.

Business sustainability and cost of equity

Norbert Bol

Strategic Management CSR Finance SustainabilityThere have been many studies towards sustainability and its effect on the cost of equity of a firm. In the October issue of the Journal of Corporate Finance an interesting study is presented on this topic by Ng & Rezaee (2015). This study not only includes the individual dimensions of sustainability performance as prior research has done, but it also includes the overall relationship.

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