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To Make Your Pitches More Engaging, Appeal to Multiple Learning Styles

Harvard Business Review

To make pitches more appealing and increase the chances of ideas resonating, the author recommends engaging three main learning styles that may be in your audience: visual, auditory, and kinesthetic. Drawing from his experience at Disney, the author uses examples of successful presentations in each style and gives tips on engaging each.

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Harnessing the Secrets of Successful Customer Engagement

Innovation Excellence

GUEST POST from Shep Hyken What is customer engagement? A Google search will provide plenty of definitions to consider. Here are a few to give you a clear understanding: Qualtrics defines it as “the emotional connection between a customer and a brand.”

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Achieving an Ecosystem AI-driven innovation engagement process

Paul Hobcraft

Thinking through any engagement process, one that is required to break through traditional innovation processes needs to break down the new areas of discovery. Scenario Selection: Identifying and selecting the right scenarios is crucial, especially where ecosystem engagement and the use of generative AI can be central.

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What is Citizen Engagement? Definition, Importance, and Examples

IdeaScale

What is Citizen Engagement? Citizen engagement is defined as the active involvement of individuals in the decision-making processes, activities, and affairs that affect their lives, communities, and society as a whole.

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Demystifying DAPs: A Practical Guide to Digital Adoption Success

Speaker: Pulkit Agrawal

As digital transformation continues to accelerate, DAPs have become essential tools for enhancing user engagement and software efficiency. Digital Adoption Platforms (DAPs) are revolutionizing the way organizations interact with and optimize their software applications.

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Measuring Employee Engagement Accurately

Innovation Excellence

GUEST POST from David Burkus Employee engagement has been a hot topic for several decades. Business teams with highly engaged employees have a 59 percent lower turnover rate than those with less engaged staff. Highly engaged teams are 17 percent more productive. Engaged teams receive 10 percent higher customer reviews.

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What is Civic Engagement? Definition, Activities, Examples, Importance, and Strategies

IdeaScale

What is Civic Engagement? Civic engagement is defined as the active participation of individuals within a community or society to address social, political, and environmental issues, as well as to contribute to the overall well-being of the community.

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The AI Superhero Approach to Product Management

Speaker: Conrado Morlan

In this engaging and witty talk, we’ll explore how artificial intelligence can transform the daily tasks of product managers into streamlined, efficient processes. Using the lens of a superhero narrative, we’ll uncover how AI can be the ultimate sidekick, aiding in decision-making, enhancing productivity, and boosting innovation.

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The Modern Customer Success Playbook

The evolution of every high-functioning, effective customer success strategy centers around three C’s: connected experiences, an engaging customer journey, and a culture built on customer-centricity. Create highly targeted segments to drive more contextual and personalized engagements. Satisfaction won’t cut it.

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3 Sizzling Ways to Warm up Cold Calls

Dig into this eBook to find out how to make cold calling a thing of the past with: Powerful sales engagement and automation Insights, signals, and deep prospect research Alternative touchpoints that keep the conversation alive

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Outrun Your Competition: Best Practices for Accelerating Sales Processes

By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster. Every go-to-market team knows the frustrations that come from a drawn-out sales process. How can you speed it up?

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The Ultimate Guide to Sales Outreach

In this eBook, we’ll cover: How you should respond to inbound leads Tactics for engaging outbound leads (cold calls, email automation, and gifts) The key to keeping a prospective account alive for the long haul Buckle up! The art is what you bring to the table—your flair for conversation, your work ethic, your dedication.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. But where do you begin, and how do you progress from crawling to running?

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16 Go-to-Market Plays for Your Entire Sales Funnel

Try them in your next salesflow or use them as inspiration to formulate your own winning sales engagement strategy. That’s why we’ve gathered some of the best go-to-market plays from our own B2B sales and marketing pros and packaged them here for you. These 16 plays are aligned to different stages of the sales funnel.