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What is Competitive Research? Definition, Importance, Methodology, Tools and Best Practices

IdeaScale

Table of Content What is Competitive Research? Competitive research, also known as competitive intelligence or competitive analysis, is defined as the process of gathering, analyzing, and interpreting information about your competitors and the competitive landscape in your industry.

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The Ultimate Competitive Advantage: Investing in Your Employees

Business and Tech

A competitive advantage. Gaining that competitive advantage involves addressing what Koslow calls the three “pillars” of a healthy company culture: community, purpose, and growth. The post The Ultimate Competitive Advantage: Investing in Your Employees appeared first on Business and Tech.

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Why Laundry Is the Competitive Edge Landlords Need

Business and Tech

The rental market is volatile — and competitive. Whether you need in-unit or commercial units for communal laundry,” he says, “Whirlpool Corporation has a solution offering the competitive edge you need.”. The post Why Laundry Is the Competitive Edge Landlords Need appeared first on Business and Tech.

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How Can You Run An Idea Creation Competition?

IdeaScale

One way to inspire the innovation process is to hold an idea generation competition. The post How Can You Run An Idea Creation Competition? Research shows 77% of consumers have been loyal to certain brands for more than a decade. Here’s how. Create … Continued. appeared first on IdeaScale.

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Outrun Your Competition: Best Practices for Accelerating Sales Processes

Longer sales cycles. Larger buying committees. Slow-moving compliance reviews. Every go-to-market team knows the frustrations that come from a drawn-out sales process. How can you speed it up? By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster.

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Pace of Innovation – The Ultimate Competitive Advantage

Idea to Value

When we think of a business having a competitive advantage, we still tend to think of traditional economic moats such as a low-cost structure, economies of scale, or perhaps a more intangible moat like a strong brand. Thus, for most businesses, the only truly lasting source of competitive advantage these days is the pace of innovation.

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How Data-Driven Decisions Help Restaurants Stay Competitive

Harvard Business Review

To remain competitive, restaurants need to change the way they approach business decisions; they need to shift focus from food cost to revenue management and exploit opportunities for scaling up.

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7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

In this guide, we’ll walk through how streaming real-time intent data can supercharge your ABM strategy, including: How streaming real-time intent works The benefits of real-time intent in your ABM strategy How you can box out the competition

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The Data Intelligence Glossary for Recruiting and HR Professionals

In today’s competitive marketplace, doing so is harder than ever. As a recruiter, your goal is to place the right candidates at the right jobs or into ideal accounts.

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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Intensifying competition. Longer sales cycles. Increasingly discerning buyers. More meetings. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer.

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12 Plays to Kickstart Your Recruitment Process

That means placing the right people in the right roles can be the difference between your business growing or stagnating — and the competition is getting fierce. Good people are the foundation of any organization.

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The Supply Chain & Logistics Journey: Humble Beginnings, Troubled Present, Amazing Future

Speaker: James A. Tompkins, Ph.D.

To understand the future of using technology to achieve supply chain resilience, sustainability, and competitive advantage. In this webinar, you will learn: How to grasp that the challenges supply chains faced in the past differ from the challenges they are wrestling with in the present and will grapple with in the future.

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Problem Solved: Boost Resilience with Supplier Diversity

Speaker: Rod Robinson - SVP of the Supplier Diversity Practice, Insight Sourcing Group

How can a supplier diversity program help you gain invaluable competitive advantages? Supplier diversity programs are impactful and effective tools in your business strategy because they guarantee a diverse supplier base and ensure inclusivity within your ultimate procurement plan.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.

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Navigating the Product Tightrope: Balancing Innovation and Current User Demands

Speaker: Jason Brett - Founder & Chief Product Officer, Product Coffee

Learning Objectives: Review the challenges of balancing innovation and current user demands: Explore the fundamental principles behind balancing innovation and user needs, and understand the potential consequences of neglecting either aspect Align innovation with user needs: Learn techniques for gathering user feedback, analyzing market trends, and (..)