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Disruption is not a strategy

Idea to Value

The main problem is that companies that deliberately set out to disrupt and industry usually think that being different from the incumbents and aggressive in their marketing is a sound strategy, because they can point to the disruptors above as examples that it works. However, disruption is not a strategy you can plan for yourself.

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Innovations linkages to Strategy is vitally important

Paul Hobcraft

as a conversation between us, where we emphasise the important linkage between innovation and strategy. We need to resolve that issue within any innovation activity, it needs a “tight” linkage to strategy. Making that real alignment of strategy and innovation provides a good base.

Strategy 312
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Inside-out versus outside-in strategy: Which is better for your business?

HYPE Innovation

As a passionate customer insight strategist, I tend to prefer an outside-in business strategy, meaning one that looks at customers’ latent or hidden needs and translates them into solutions that will serve them. In other words, a strategy that focuses on co-creating value together with your customers.

Strategy 297
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Law Firm places Innovation at the Core of its Purpose and Strategy

HYPE Innovation

This is not the case at Linklaters, one of the UK’s “Magic Circle” law firms – which places innovation at the core of its purpose and embeds innovation at the foundation of the firm’s strategy. At Linklaters, one of the UK’s five “Magic Circle” global law firms, innovation is deeply embedded in its strategy and at the core of its purpose.

Strategy 264
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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. ⭐ Are you ready to boost campaign success? Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right.

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Lateral Thinking in Business Strategy

Destination Innovation

Let’s look at some examples of lateral thinking in business strategy and innovation. The post Lateral Thinking in Business Strategy appeared first on Destination Innovation. How can you differenitate your business from the competition? Nintendo Wii’s Motion Controls : What radical feature can we add?

Strategy 176
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Keep Strategy Simple

Harvard Business Review

Few companies have a clear idea of where strategy making ends and execution begins. As a result they develop strategic plans where they’re not required and fail to develop strategic plans where they are.

Strategy 131
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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IT Leadership Agrees AI is Here, but Now What?

This whitepaper offers real strategies to manage risks and position your organization for success. IT leaders are experiencing rapid evolution in AI amid sustained investment uncertainty. As AI evolves, enhanced cybersecurity and hiring challenges grow.

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15 Modern Use Cases for Enterprise Business Intelligence

In this whitepaper, you’ll learn: Midmarket vs. enterprise BI needs Why you need more than BI basics Top strategies for gaining advanced insight into your business What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?

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How To Craft Your Perfect Retail Tech Stack

Speaker: Jason Cottrell and Brian Walker

Debunk myths about modular strategies and understand their simplicity. You'll learn to: Utilize tech enhancements for a flexible digital approach. Integrate modular tools to meet your unique needs. Gradually upgrade your systems for continuous improvement. Distinguish credible vendors from the pretenders in a crowded market.

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The Hitchhiker’s Guide to Embedded Analytics – 4 Mission-Critical Steps to Take on Your Analytics Journey

Based on insights derived from industry professionals, this e-book uses first-hand experiences to help inform your analytics strategy. If you’ve been wondering how to invest in analytics, this research-based guide will take you through the 4 steps to finding the right solution for your application that will drive the most value.

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Don't Let AI Pass You By: The New Era of Personalized Sales Coaching & Development

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training! Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement!

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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Save your seat today! 📆 June 25th, 2024 at 9:30am PDT, 12:30pm EDT, 5:30pm BST

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Loyalty 101: How To Turn Browsers Into Buyers For Lasting Engagement

Speaker: Shaunna Bruton, Danielle Wyllie, and Kailey Holmes

Gain insights into the following: 🎯 Understand the essential role of customer data in creating personalized retail experiences 🔍 Master the step-by-step process for collecting and analyzing data for personalization success 🚀 How to apply new found insights to enhance both online and offline shopping experiences 🛒 Learn (..)