Thinking about innovation and strategy

Jeffrey Phillips

I've been asked several times lately to write about, or perhaps more specifically, to opine about, innovation strategy. Strategy Definition Strategy, on the other hand, is an entirely different beast. Strategy is often difficult to define.

How to set a strategy using the cascade of choices framework

Idea to Value

Most companies think they have a clear strategy. However, what they think is a strategy is usually nothing more than a set of goals. We often used a tool called the Cascade of Choices framework to help clarify the strategy. Innovation Leadership cascade of choices strategy

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Strategy In A Post-Digital World

Digital Tonto

Strategy, therefore, can’t depend on prediction. All Posts Innovation StrategyThe truth is that the future tends to surprise us and nobody can say for sure what the next few decades will look like. However, what we can do is. [[ This is a content summary only.

Hope Is Not A Strategy

Cascade Strategy

If your company is adopting a wait and see strategy for survival and growth, then prepare now to lose your business. Creating Your Strategy

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Strategy Fest Recap- The 6 Themes of Strategy!

Cascade Strategy

The Strategy Fest was a one-day extravaganza that was months in the making. From an idea on the back of a napkin to a global event that brought together business leaders from around the world to discuss what strategy means to them. – What an experience that was.

How to Build a Future-Proof Strategy

HYPE Innovation

The third in HYPE's series on the ten most-often-asked questions about strategic foresight, this post offers guidance, practical tips, and examples of how to build future-proof strategies. Foresight can support strategy creation for all these elements, as well as the execution itself.

The 6 Best Business Strategy Examples I've Ever Seen

Cascade Strategy

I previously wrote an article about why so many strategies fail. I want to share with you my personal top 6 picks for the best business strategy examples of all time. Creating Your StrategyHere though, I want to focus on the flip-side of that coin.

Strategy is the Voice of the Customer

Cascade Strategy

Emerging from the Cascade 2021 Strategy Fest, one of the most interesting discussions that still rings true is a fundamental one. What is ‘strategy’ really ?

Strategy of Innovation vs. Innovation Strategy

Grasshopper Herder

The post Strategy of Innovation vs. Innovation Strategy appeared first on GrasshopperHerder.com. Corporate Startup Innovation Ecosystem Lean Startup Innovation Innovation Accounting Metrics StrategyWhether the companies are private or public, shareholders are demanding a vision for the future. How will these old, inflexible companies survive in industries facing.

Aligning functional strategy with corporate strategy

Cascade Strategy

Strategy can be divided up into three distinct strategy levels , which can add some complexity to strategy alignment within an organization. There are plenty of articles out there that explain what each strategy level is, but things become quite vague when it comes down to how these different levels actually connect together and support each other. Strategy Levels

What We Learned From Our Own Data-Driven ABM Strategy

ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy. In this eBook, we will reveal the good and the bad from our own campaign and highlight some key takeaways on how to improve your ABM strategies moving forward.

How to Improve Supply Chain Strategy- The 6 Best Models

Cascade Strategy

Improving supply chain strategy is HARD and if you’re reading this, you more than likely have a supply chain that you’re looking to improve. Strategy Execution Strategic Analysis & Evolution Strategy Implementation strategy transition

How Can You Align Product Development with Business Strategy?

IdeaScale

When developing new products, organization leaders must ensure their efforts align with the overall business strategy. The post How Can You Align Product Development with Business Strategy?

Develop Your Annual Innovation Strategy

IdeaScale

As you work through your annual planning, it’s important to consider your annual innovation strategy as well. Preparing Your Annual Innovation Strategy. The first thing to do when preparing an annual innovation strategy is to carefully review what you did in the past year. As you set up your innovation strategy, you want to plan for different types of horizons. Systematizing Your Innovation Strategy.

The elusive innovation strategy

The Future Shapers

The post The elusive innovation strategy appeared first on The Future Shapers. Competitive Advantage Innovation Management Innovation Strategy Innovation MangementWho would’ve thought that combining two vague terms would result in an even vaguer phrase?

Bed, Bath & Beyond Announces $1 Billion Innovation Strategy

IdeaScale

As part of a new three-year strategy, the $1 billion to $1.5 The post Bed, Bath & Beyond Announces $1 Billion Innovation Strategy appeared first on IdeaScale.

2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

Change Management Strategy

Cascade Strategy

Today we’re going to cover change management strategies. By the time you finish reading this you’ll have: A clear definition of what a change management strategy means. The key elements you need for a winning change management strategy. Strategy Execution strategy transition

Strategy Implementation: The 6 Step Process

Cascade Strategy

What is Strategy Implementation? We've put together our definitive guide to strategy implementation, but what is strategy implementation and how do you do it? In other words, it's DOING what you said you would do when you were busy planning the strategy!

Podcast S4E74: Michael Raynor – Setting the right strategy for innovation and disruption

Idea to Value

In today’s episode of the Idea to Value Podcast, we speak with Michael Raynor, Managing Director for the Deloitte US Strategy group, and author of numerous groundbreaking books on innovation, including The Innovator’s Solution and the Strategy Paradox.

Corporate Strategy: The Four Key Components

Cascade Strategy

What is corporate strategy? Corporate strategy is arguably the most essential and broad ranging strategy level within organizational strategy. For context, other strategy levels include business strategy and functional strategy - more on those later!

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!

Creating an innovation strategy is a team effort!

The Future Shapers

It is time to recognise that top down strategy development is outdated in the volatile, uncertain, complex and ambiguous times we live in. An inclusive and consensual approach to developing bold innovation strategies are needed. The post Creating an innovation strategy is a team effort!

The Objectives Goals Strategies & Measures (OGSM) Template

Leapfrogging

The OGSM model (Objectives, Goals, Strategies and Measures) can help teams get on the same page and moving in the right direction. Said another way, you need to define your overall objective, determine what goals are needed to realize it, understand the strategies needed to achieve each goal, and then define quantifiable success metrics to keep everyone focused. OGSM is an acronym that stands for Objectives, Goals, Strategies, and Measures. Strategies.

Top Strategy and Innovation Books of 2019

Innovation Excellence

The best strategy & innovation books deliver new insights, examples and tools for reinventing business. Book Review Innovation Strategy best books on innovation Inspiration

Strategy vs Tactics - What's the Difference?

Cascade Strategy

Either way, we're here with the definitive guide to the difference between strategy and tactics. Creating Your StrategyYou've probably heard these two terms used in various business contexts over the years. And perhaps you didn't really give them much thought.

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. However, there’s no team better suited to lead that charge than the marketing department.

Crisis Management Strategies- The 12 Step Approach in 2021

Cascade Strategy

This is why having a crisis management strategy is crucial. Strategy Execution12 Steps to Lead Your Team Back on Track. It is inevitable. Every organization is going to face a significant crisis once or twice a year and a flurry of minor obstacles.

How to Adjust Your Innovation Strategy to Accommodate Social Distancing

IdeaScale

How do you continue working on your innovation strategy when … Continued. The post How to Adjust Your Innovation Strategy to Accommodate Social Distancing appeared first on IdeaScale.

The Essential Connection Between Strategy and Innovation

Paul Hobcraft

Most organizations are seeking solutions to the necessary connections between Strategy and Innovation. Often it is within the strategies that should be outlined, lies the potential new spaces to play for innovation’s design. Innovation needs a much stronger alignment to strategy, they need connecting far better. Strategy informs”. We have to keep asking those essential questions that link strategy and innovation in understanding.

Evolution of Strategy: From Business Buzzword to Measure of Success

Cascade Strategy

What is this “strategy” that we hear so often in business jargon? Cascading & Engaging People With StrategyDoes it refer to corporate or business? Marketing or product design? Does it matter? Defining the term might be simple, but “figuring it out” is not easy.

Three Keys to Accelerating Innovation through Connecting and Collaborating Outside your Organization

Speaker: Gordon Vala-Webb, Author, Speaker and Consultant, Building Smarter Organizations

From his upcoming book, Building Smarter Organizations, Gordon will do a deep dive into connecting and collaborating with those outside your organization to accelerate innovation. Gordon will provide practical strategies to connecting and working with the "nearside" of suppliers, partners and alumni in order to accelerate innovation.

Why Business Strategy Shouldn’t Be “Scientific”

Digital Tonto

The truth is that strategy can never be scientific, because the business context is always evolving. Even if you have the right strategy today, it may not be the right strategy for tomorrow. All Posts Management StrategyChanges. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].

Strategy that sticks

Game-Changer

How do you talk about your business’s strategy so that your employees get it? Any strategic planning session eventually needs to deliver a robust strategy, one that anyone can understand and execute. Make strategy simple. I’ve heard consultants and business leaders talk about strategy in a way that is too complex for others to understand. uses a very simple technique, which I’ve since adopted, to communicate strategy : CHIFF.

How your company strategy may be sabotaging your innovation ambition

Idea to Value

As someone who works for a strategy consultancy, it becomes clear that for most companies, there is a disconnect between what they say their strategy is, and how they actually behave. I recently rewatched the excellent TEDx talk by Karen Dillon (video above), on Do You Have a Strategy for Your Life? In her talk, she outlines one of the fundamental issues which most companies fail to grasp, which is what strategy actually is.

How Do Your Employees Feel about Your Innovation Strategies?

IdeaScale

Are your employees engaged with your company’s innovation strategy? You can also devise other surveys or questionnaires for employees to answer that will reveal how they feel about your organization’s innovation strategy and whether they feel their contributions are important.

Best Practices for Accelerating the Sales Process

This eBook takes a look at three headache-free strategies you can employ today to accelerate selling the right way. Read on to learn how to adopt specific workflows and approaches that append your existing processes to deliver value to your prospects and internal counterparts.

Forget Your Business Plan. Create a Strategy Map.

Innovation Excellence

Instead, create a one-page strategy map. Having run the internal strategy consulting group at HP, and then consulting to both startups and big companies like Disney, Visa, Colgate, Medtronic and others, I’ve created hundreds of strategic plans.

Is Sanitizing and Reusing PPE a Viable Innovation Strategy?

IdeaScale

The post Is Sanitizing and Reusing PPE a Viable Innovation Strategy? The COVID-19 global pandemic led to a shortage of products such as face masks, hand sanitizer, and toilet paper.

What's Your Strategy Personality?

Cascade Strategy

One of our most important values here at Cascade is integrity. And for us, that often extends organically to transparency. We try to weave our culture of transparency into everything we do internally, but also externally.

Facilitating A Successful Strategy Meeting

Cascade Strategy

What are strategy meetings and why are they important? Strategy meetings focus solely on executing and improving upon the current strategy. You guessed it!

Data-Driven Marketing 101

This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics.