Strategy Evaluation - Process Guide

Cascade Strategy

Strategy Evaluation Process, An Overview. The process of strategy evaluation is often overlooked in the overall strategic management process. Strategic Analysis & Evolution

Innovations linkages to Strategy is vitally important

Paul Hobcraft

as a conversation between us, where we emphasise the important linkage between innovation and strategy. We need to resolve that issue within any innovation activity, it needs a “tight” linkage to strategy. Strategy informs”- it has to be explicit in its goals and intent.


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What is strategy?

Cascade Strategy

Here is a fun fact about strategy

Strategy Dictionary: The Definitive Strategy Jargon Guide for 2022

Cascade Strategy

An Overview of the Strategy Dictionary. Strategy isn't a science. There are frameworks, guides, and common semantics - but ultimately strategy is the art of creating a direction for your organization, then doing whatever it takes to get there. Strategy Execution

What We Learned From Our Own Data-Driven ABM Strategy

ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy. In this eBook, we will reveal the good and the bad from our own campaign and highlight some key takeaways on how to improve your ABM strategies moving forward.

Disruption is not a strategy

Idea to Value

The main problem is that companies that deliberately set out to disrupt and industry usually think that being different from the incumbents and aggressive in their marketing is a sound strategy, because they can point to the disruptors above as examples that it works.

4 Tangible Strategies to Improve Employee Engagement

Cascade Strategy

An Overview of Employee Engagement Strategy. Strategy ImplementationJust about every organization in the world recognizes the benefits of high employee engagement. It's the secret sauce that can help drive improvements to almost every aspect of your operation.

Good Management Is Not Good Strategy. Here’s What Is:

Digital Tonto

One of the most annoying things I hear from leaders is that “we had a great strategy, but just couldn’t execute it.” If you can’t execute it, it’s not a great strategy. [[ This is a content summary only. All Posts Management Leadership Strategy

Organize innovation to fit your strategy & culture.


That’s because they try to apply processes and structures that don’t fit their business strategies and cultures. It reminded me how important it is to highlight the ultimate organizational design principle: Structure follows strategy.

Strategy Diamond: An Introduction

Cascade Strategy

Introduction to the strategy diamond. There are no perfect strategic plans

Perfecting the process of strategy development: 8 steps to success

Cascade Strategy

You might have heard that we're a little nerdy about strategy development here at Cascade. What you might not know is that our nerdiness extends to a love of the fantasy series, The Witcher (and it’s not because Henry Cavill is built like the king of the lumberjacks

2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

Strategy Development: The Key Principles

Cascade Strategy

There is no right or wrong way to build a company strategy. That was very clear at the 2021 Strategy Fest where we heard a range of different speakers bring their own perspectives, tools, and frameworks to the table that have worked for them in the past.

How to formulate a strategy

Cascade Strategy

An overview of strategy formulation. Formulating a comprehensive strategy sounds like a herculean task

Corporate Strategy: The Four Key Components

Cascade Strategy

What is corporate strategy? Corporate strategy is arguably the most essential and broad ranging strategy level within organizational strategy. For context, other strategy levels include business strategy and functional strategy - more on those later!

Strategy Fest Recap- The 6 Themes of Strategy!

Cascade Strategy

The Strategy Fest was a one-day extravaganza that was months in the making. From an idea on the back of a napkin to a global event that brought together business leaders from around the world to discuss what strategy means to them. – What an experience that was.

Thinking about innovation and strategy

Jeffrey Phillips

I've been asked several times lately to write about, or perhaps more specifically, to opine about, innovation strategy. Strategy Definition Strategy, on the other hand, is an entirely different beast. Strategy is often difficult to define.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!

What is a cascading strategy, and how to implement one?

Cascade Strategy

Overview of a cascading strategy. A cascading strategy is a way to create a strategic plan while distributing it internally

Operations Strategy: How to make strategy work for your people

Cascade Strategy

Most operations strategies fail. Why is that? Is it because they aren't correctly implemented? Or is it because they are built to fail from day one

Digital Transformation Strategy: What Most Strategies Ignore

Cascade Strategy

Digital transformation strategies aim at converting organizations, their assets, and their processes to a digital environment as easily and holistically as possible.

6 Steps to Successfully Execute a Strategy

Cascade Strategy

The hardest thing about “Strategy” isn’t the planning phase but the execution phase. Strategy Execution

Three Keys to Accelerating Innovation through Connecting and Collaborating Outside your Organization

Speaker: Gordon Vala-Webb, Author, Speaker and Consultant, Building Smarter Organizations

From his upcoming book, Building Smarter Organizations, Gordon will do a deep dive into connecting and collaborating with those outside your organization to accelerate innovation. Gordon will provide practical strategies to connecting and working with the "nearside" of suppliers, partners and alumni in order to accelerate innovation.

Do you need a strategy consultant?

Cascade Strategy

An overview of strategy consultants. Strategy consultants are overrated

Strategy vs Tactics - What's the Difference?

Cascade Strategy

Either way, we're here with the definitive guide to the difference between strategy and tactics. Creating Your StrategyYou've probably heard these two terms used in various business contexts over the years. And perhaps you didn't really give them much thought.

Strategy vs Execution: How to break out of the strategy planning trap

Cascade Strategy

Strategy without action is pointless

Why Your Black Friday Strategy Will Fail

Cascade Strategy

Americans are expected to spend $1.3 billion during the 2021 holiday season

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. However, there’s no team better suited to lead that charge than the marketing department.

Aligning functional strategy with corporate strategy

Cascade Strategy

Strategy can be divided up into three distinct strategy levels , which can add some complexity to strategy alignment within an organization. There are plenty of articles out there that explain what each strategy level is, but things become quite vague when it comes down to how these different levels actually connect together and support each other. Strategy Levels

The 6 Best Business Strategy Examples I've Ever Seen

Cascade Strategy

I previously wrote an article about why so many strategies fail. I want to share with you my personal top 6 picks for the best business strategy examples of all time. Creating Your StrategyHere though, I want to focus on the flip-side of that coin.

Evolution of Strategy: From Business Buzzword to Measure of Success

Cascade Strategy

What is this “strategy” that we hear so often in business jargon? Cascading & Engaging People With StrategyDoes it refer to corporate or business? Marketing or product design? Does it matter? Defining the term might be simple, but “figuring it out” is not easy.

Creative Contrarian: 20 Strategies Boost Your Creativity


Legendary creativity expert, Roger Von Oech has new book; The Creative Contrarian: 20 Wise Fool Strategies to Boost Creativity and Curb Groupthink. In The Creative Contrarian Mr. Von Oech lays out 20 strategies that people, and teams, can use to be creative.

Best Practices for Accelerating the Sales Process

This eBook takes a look at three headache-free strategies you can employ today to accelerate selling the right way. Read on to learn how to adopt specific workflows and approaches that append your existing processes to deliver value to your prospects and internal counterparts.

Strategy is the Voice of the Customer

Cascade Strategy

Emerging from the Cascade 2021 Strategy Fest, one of the most interesting discussions that still rings true is a fundamental one. What is ‘strategy’ really ?

The 6 Best Supply Chain Strategies I've Ever Seen!

Cascade Strategy

Organizations will say they understand the importance of supply chain management, yet 61% of the organizations that participated in a Logistics Bureau survey didn’t have an effective supply chain strategy in place. Strategy Reporting

U.S. Army Announces New Digital Transformation Strategy


The Army’s digital transformation strategy has three objectives to help it rise to the occasion. As the Army continues to develop new strategies and ideas, its contractors and observers will offer their own spins.

How engaged employees benefit strategy execution

Cascade Strategy

Focusing on strategy execution benefits employees. Strategies are not abstract ideas that only a select few are concerned with; they’re concrete plans of action that people implement in their daily activities

The Modern Customer Success Playbook

The evolution of every high-functioning, effective customer success strategy centers around three C’s: connected experiences, an engaging customer journey, and a culture built on customer-centricity. Find out how to transform customer success teams into revenue-drivers by downloading the playbook today!

Top Marketing Strategies Differentiating Starbucks, Coca-Cola & Apple

Cascade Strategy

Cascading & Engaging People With StrategyHave you ever wondered why there's so much buzz around brands like Coca-Cola, Apple, and Starbucks? Have you asked yourself what makes them so special when many other brands are churning out almost the same products?

5 of the Best Strategy Frameworks for your Organization

Cascade Strategy

Inserting structure in your strategy is inserting order in a chaotic situation. Creating Your Strategy

How to create a product development strategy

Cascade Strategy

If only you listened to your team when they talked about your product development strategy Imagine it's your first day at your new job in Gotham City. You rush to the nearest station, but you miss the last train. You spot a taxi on the road below and decide to fly down.

Change Management Strategy

Cascade Strategy

Today we’re going to cover change management strategies. By the time you finish reading this you’ll have: A clear definition of what a change management strategy means. The key elements you need for a winning change management strategy. Strategy Execution strategy transition

A Proven Guide to Recruiting Passive Candidates

It's not efficient to be in active recruitment mode all the time. It's important to also invest in building a passive candidate pipeline. Download the guide to help you build a recruitment strategy that attracts both active and passive candidates.