Strategy Related Topics 
Leapfrogging
FEBRUARY 24, 2025
Gap Analysis: A Practical Guide for Strategy Projects Gap Analysis is a structured framework used to evaluate the difference between an organizations current performance and its desired future state. Gap Analysis in Strategy Without a structured approach, organizations risk making decisions based on assumptions rather than data.
Leapfrogging
MARCH 7, 2025
What is a Strategy Map? Strategy Map: A Practical Guide for Strategy Projects A strategy map is a visual representation of an organizations strategic objectives and how they interconnect across different business functions. A strategy map helps organizations: Translate strategy into actionable goals.
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Leapfrogging
MARCH 19, 2025
What is Kotler’s Pricing Strategy? Kotler’s Pricing Strategy: A Practical Guide for Strategy Projects Kotlers Pricing Strategy , developed by Philip Kotler , is a comprehensive framework that helps businesses determine the most effective pricing model to maximize revenue, market share, and competitive positioning.
Digital Tonto
OCTOBER 27, 2024
The post Communicate A Vision To Shift Strategy, Shape Networks To Change Behavior first appeared on Digital Tonto.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact. Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. Save your seat today!
Leapfrogging
MARCH 11, 2025
What is OGSM Strategy Framework? OGSM Strategy Framework: A Practical Guide for Strategy Projects The OGSM Strategy Framework (Objectives, Goals, Strategies, and Measures) is a structured strategic planning tool used by organizations to clarify vision, set priorities, and ensure execution.
Leapfrogging
JUNE 10, 2025
You may wonder how artificial intelligence (AI) can revolutionize your business strategies and leadership development programs. Importance of AI for Business Strategy and Innovation Artificial intelligence is crucial for modern business strategy and innovation. Join the Consultant's Master Class!
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x Save your seat today and take the first step from zero to strategy !
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies. Learn how to refine targeting, personalize outreach at scale, and use automation the right way—without losing authenticity. Save your seat today!
Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology
Diverging goals, poor communication, and conflicting strategies frequently create silos, leading to a disconnect where marketing efforts fail to translate into substantial sales conversions. It's a win-win strategy for both teams. Enter Account-Based Marketing (ABM).
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Key Takeaways: Unlock Buying Signals 🔐 Leverage signals beyond intent to better understand target accounts Enhance Marketing Efficiency 🎯 Streamline campaigns by acting on diverse customer signals Boost Sales Success 🚀 Focus on actionable signals to improve close rates Transform Go-To-Market Strategy 🌐 Integrate signals (..)
Advertiser: ZoomInfo
47% of marketers said they have a database management strategy in place, but there is room for significant improvement. As buyer expectations to receive this type of relevant engagement continues to heighten, database management strategies are of high importance.
Advertiser: ZoomInfo
However, ABM practitioners have evolved the strategy from development to implementation. Instead of wading through a series of vague “how-to kick-start your ABM strategy!” ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy.
Advertiser: ZoomInfo
In this eBook, we’ll discuss leading strategies to create a marketing-led growth strategy for 2021 and beyond, including: Positioning your organization for automation. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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