Why Less is More: Product Strategy

Innovation Excellence

Innovation Product Innovation Strategy Competitive Advantage Competitive Strategy differentiation Marketing Strategy michael graber product strategy Southern Growth StudioAnxiety floods the boardroom, the conference rooms, every decision. Costs are rising. Returns are flat. Margins are thinning. Now, private label competitors are beating us in every area: technology, price, placement, design and sales.

Inside Our Connected Products Strategy Off-Site

Innovation Leader

Take a look at photos from our June 2016 Connected Products Strategy Off-Site. Thanks to everyone who participated and for our hosts who made this event possible

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How to Manage Early Stage Innovation

Innovation Excellence

Product concepts are the lifeblood of your company. Flowing through your company’s system, like blood through the veins of a human body, new product concepts are the future of your company’s health and the source of its growth. Innovation Management Product Innovation R&D Product Portfolio Management product strategy Product vision

Innovation Roadmaps: What Are They Good For, Anyway?

Innovation Excellence

At the heart, product roadmaps show the major milestones of a project’s lifecycle. Maintaining Product Roadmaps is a useful discipline in just about any organization that has more than one product. But aside from capturing product timelines, what good are they? Innovation Management Product Innovation R&D Strategy Product Development Product Roadmap product strategy

Understanding Users at Scale with Product Analytics

Speaker: Sandhya Hegde, Director of Product, Amplitude

A deep understanding of how users interact with your product is critical for PMs at every stage of their product's lifecycle. Whether you are building new features, trying to improve customer experience or battling poor retention - user behavior forms the foundation of your product strategy.

To Meet Your Goals, Burn Your Ships

helloFUTURE

creativity disruption motivation productivity strategy successStop Giving Yourself a Route Away from Your Goals Back during Greco-Roman times, a famous leader was landing a fleet of warships with thousands of men to seize land from the enemy. To ensure that his soldiers would not retreat, he commanded that the ships be burned, so that there was no turning back. How… The post To Meet Your Goals, Burn Your Ships appeared first on hellofuture.

Three Stages to Building or Improving an Innovation Function

New Markets Advisors

product strategy innovation business ideationA big part of my job is helping companies build or improve their innovation capabilities. Sometimes this means starting with a clean slate… Continue reading on New Markets Insights ».

Are You Developing a Strategy for Amazon Alexa?

Innovation Leader

We asked the Innovation Leader community if they were developing products, strategies, or solutions for Amazon Alexa

Integrating Strategic Planning with Portfolio Management

Innovation Leader

Innovators face a common challenge: aligning their investments with product strategy. Our friends at Sopheon discuss how strategic planning can help

Design Thinking: the Road Towards Innovation

InnovationManagement

Design thinking is methodology that combines creativity and logic to improve operations, products, and decision-making. Its iterative cycle identifies a need or opportunity and ultimately improves profitability by adding to your knowledge, and boosting productivity. Strategies design thinking

The FDA’s Digital Health Innovation Action Plan and Cybersecurity for Digital Healthcare

InnovationManagement

This is part of the reason for the FDA’s Digital Health Innovation Action Plan (DHIAP), which is meant to speed up the evaluation process for digital health technologies and allow the FDA to better focus on high-risk products. StrategiesThe number one issue for aging consumers is the lack of privacy related to sensitive medical information and other data that wearables like Fitbits and heart monitors bring without proper oversight.

How User Acceptance Testing Can Save You Time and Money

Speaker: J.B. Siegel, VP of Client Services, Seamgen

Before a new product or feature goes into development, you have to gauge whether it will be a worthwhile investment. But what’s the best way to do so - and how can you get honest insights from your end users? Join J.B. Siegel, VP of Client Services at Seamgen, as he explores how to use wireframes and clickable prototypes to validate your product. He’ll discuss how user testing allows you to really understand your users - and how to use the insights to inform your product strategy.

Identifying the Value of Crowdsourcing: A Talk with Dr. Zoe Szajnfarber

IdeaScale

Traditional approaches to creating innovation strategies are no longer providing effective solutions. NASA used this product strategy approach when manufacturing a glove worn by astronauts on spacewalks. Download our Crowdsourcing to Innovate Products white paper to learn more today! Digitization is a game-changer across all industries, affecting companies large and small.

You need a why and a how, not a what, for innovation

Jeffrey Phillips

It can be a new product, a new process, a new way of working or thinking. But what many companies really need is not a "what" - things, products, services are easy to create. By why I mean a good strategy that defines where they want to compete, what they hope to win. Too many firms are too focused on the short term, locking in and protecting the market share and product portfolios that they have. Is your strategy definitive and clear?

Product Hunt Columbus Recap – Grypmat, Yubi Beauty, and Shuffle!

Taivara

Product Hunt Columbus – Grypmat, Yubi Beauty, and Shuffle. DECEMBER 4, 2018 — This Product Hunt Columbus event was an extra special one. Both products were made right here in Columbus and both were able to come out and present at Product Hunt Columbus. Here is a deeper look into each of these products. Product Hunt Columbus is proudly sponsored by: Assisting startups and small businesses, advising on both legal and practical operations issues.

What Hidden Segments Exist In Your Market?

Strategyn

To understand why customers have different unmet needs, you must understand why people buy products and services in the first place: they do it to get help with a job-to-be-done. Knowing if and why segments of customers have different unmet needs is the key to an effective market and product strategy. A new product will fail if doesn’t address unmet needs in a segment of the market that is large enough to warrant the investment.

3 Vital Employee Engagement Strategies for Winning Ideas

BrainZooming

One reveals an important lesson as you develop employee engagement strategies. 3 Vital Employee Engagement Strategies for Winning Ideas. The obvious lesson relative to employee engagement strategies is simple: Listen to, consider, and act on smart ideas from team members. If you are serious about seeking employee input , be sure to effectively address these three employee engagement strategies: Structure.

Stop Slowing Down Your Innovation Projects

Peer Insight

Companies that aren’t optimized for speed often don’t generate the returns on innovation and product development that they’re looking for; in fact, 42% of global innovation executives believe their development times are too long and cite it as the largest barrier to success. So, do an audit on your strategy – if you can’t answer these 4 questions, meet with senior leaders to determine the answers: Why does this innovation team exist?

A 5-Level Collaboration Strategy Approach

BrainZooming

We’ve written about the importance of signaling collaboration strategy preferences when you and team members are working remotely. Talking with someone who is struggling with identifying the best ways to signal the appropriate collaboration strategy approash, we hit on a variation on the Sergio Zyman decision levels. A 5-Level Collaboration Strategy Approach. T – The team (or team member) will figure it out and bring the finished product back to the team leader.

Abruptly Halting the Cluster F%@k of Business Meetings

BrainZooming

The thing is, there’s a different way to structure business meetings to help a group come together and collaborate in an innovative, productive way. We create these types of radically different (and beneficial) business meetings for clients , in large part, by bringing together the right people in the right settings with the right structure to allow them to be productive and successful participants. Actively engage more employees in strategy AND implementation success.

7 Organizational Harmony Principles from Dayton Moore

BrainZooming

Increase focus for your team with productive strategy questions everyone can use. Actively engage stakeholders in strategy AND implementation success. I had the opportunity to see Dayton Moore, General Manager of the Kansas City Royals , discuss his perspective on organizational harmony as he opened the Jump Start 2017 conference in Atlanta. SMC 3 sponsors the annual conference.

10 Steps from idea generation to implementation

Wazoku

Every successfully implemented idea/product is a result of a long and painstakingly supervised innovation process. The real test is when the product is launched but this preliminary research gives a hint. Feedback reaction: making necessary changes to product, strategy and business plan according to results from the meaningful feedback. A good idea is to build the basic product as quickly as possible and make it inexpensive.

11 Fun Strategic Planning Ideas to Stop Strategy Snoozefests!

BrainZooming

That happens when strategic planning becomes too complex, gets detached from real business issues, or the whole process focuses on trying to complete cumbersome strategy templates. You can use this eBook to enliven strategy meetings through a focus on important business issues, productive strategy exercises, and enough fun to keep EVERYONE engaged in creating a plan that creates success and all those other things that more $$$$$$$$$$s create.

How to Develop Your Idea to Become the Next Big Thing Using Kanban System?

IdeaScale

The Kanban system is a visualization strategy that helps you manage innovative development projects. Kanban can help you eliminate bottlenecks and pain points across your processes , which are likely limiting your team’s creative productivity. Through this strategy, you can also develop permanent solutions for fixing some of your organization’s most pressing problems. Kanban stems from Toyota’s socio-technical system known as TPS: the Toyota Production System.

System 100

Innovation in the Automotive Industry

Yet2

By having an accurate picture of the state of innovation, these companies can better assess and incorporate new technologies into the long-term business and product strategy. The automotive industry is undergoing massive technological and social change. Automotive manufacturers, companies in the automotive supply chain, and technology startups eyeing the automotive market need to understand the innovations that are taking place today – and those that will take place tomorrow.

Strategic Thinking Exercise – A SWOT Analysis to Push Thinking

BrainZooming

Yesterday’s post on using a new type of SWOT analysis to stimulate bolder strategic conversations in strategy meetings garnered quite a bit of attention. This helps a group inside of a strategy meeting work harder and more effectively to generate ideas. What are WEAKNESSES relative to: Delivering the product attributes and performance most important to customer s? Need to get your strategy developed quickly? Faster Strategy through Collaboration.

Strategic Thinking Exercise – Use a New SWOT Nobody Expects

BrainZooming

Going into a strategy meeting today that is sure to be a snoozer ? Even if you are going into the meeting with the same old people , the same old topics, and the same old expectations to just get a strategy done and put into a notebook on a shelf so you can go back to doing what you’ve always been doing, there is hope! Go into your next strategy meeting with a different spin on this important, yet tired old strategic thinking exercise.

113 Ideas for Strategic Planning Process Improvement

BrainZooming

To make it a little easier to track down ideas for how you can approach developing strategy this year, here are nineteen Brainzooming articles filled with 113 techniques and ideas for improving your organization’s strategic planning process. 4 Ways to Make a Strategic Planning Process Productive. 10 Signs of a Strategy Planning Meeting Nightmare. 11 Boring Details for Making Strategy Planning Fun. 9 Strategic Thinking Questions – Helping Teams Execute Strategy.

Branding Strategy – The Best Brand Promise EVER

BrainZooming

Great branding strategy examples abound. If your organization specializes in one particular area, your branding strategy discussions should include the question: “If our customers can think it, can we make it?” ” If that were your organization’s brand promise, what would you have to do differently with your branding strategy when it comes to: Responsiveness? They need strategic thinkers who can develop strategy and turn it into results.

Who Should Facilitate Strategic Planning? 10 Vital Characteristics

BrainZooming

10 Keys to Involving Employees In Your Strategy. Creating Strategic Impact” Leaders need high-impact ways to develop employees that can provide input into strategy that turns into results. Increase focus for your team with productive strategy questions everyone can use. Actively engage stakeholders in strategy AND implementation success. Brainzooming - All Posts Collaboration Performance Strategic Planning Strategy Tools professional facilitator

Leadership Skills – 8 Ways to Fake It Until You Make It

BrainZooming

They need strategic thinkers who can develop strategy and turn it into results. Increase focus for your team with productive strategy questions everyone can use. Actively engage stakeholders in strategy AND implementation success. Brainzooming - All Posts Collaboration Implementation Performance Strategic Thinking Strategy Tools leadership skills

9 Strategic Thinking Questions – Helping Teams Execute Strategy

BrainZooming

Many organizations are in the early stages of executing new strategies for this year. That is when you discover whether you have a solid, implementable plan or something that (maybe) looks good on paper, but doesn’t work well when you try to execute the strategy. 9 Strategic Thinking Questions for Helping Teams Execute Strategy. Do you personally believe in the strategy? Were serious, strategic people involved in creating the strategy?

Community Collaboration Workshops Come in All Sizes

BrainZooming

On Wednesday, I delivered the closing keynote at the Real Time Marketing Lab with a mini-workshop on using strategic thinking super models to help C-suite executives understand social networking and content marketing strategy. Friday’s priority involved finalizing a new product innovation workshop we’re developing in collaboration with a market research company for one of its clients. Increase focus for your team with productive strategy questions everyone can use.

7 Strategic Thinking Questions When Things Aren’t Working

BrainZooming

They need strategic thinkers who can develop strategy and turn it into results. Increase focus for your team with productive strategy questions everyone can use. Actively engage stakeholders in strategy AND implementation success. Brainzooming - All Posts Creativity Implementation Innovation Performance Strategic Thinking Strategy Tools strategic thinking questionsWhat do you do when things aren’t working as planned ?

Branding Strategy – 3 Product Branding Ideas to Beg, Borrow, and Steal

BrainZooming

I snapped this picture at Target the other evening because of the intriguing product branding ideas it suggests. 3 Product Branding Ideas to Beg, Borrow, and Steal. Suppose you are in a similar product branding situation. You need to reduce what your brand delivers, but still put sizzle into your product so consumers think it is an attractive option. Diet Coke Strategy: Translating small to sip-sized. From the Brainzooming Product Branding Lab.

Strategic Objectives – 3 Questions to Decide What’s Strategic

BrainZooming

We are working with a client to develop a content marketing strategy for multiple business units in the organization. With that information, we will be in a strong position to identify a content marketing strategy specific to each business unit’s needs. Brainzooming - All Posts Collaboration Strategic Planning Strategic Thinking Strategy Tools strategic initiatives strategic objectives

Employee Engagement Strategies – Pigs, Chickens, and What Great Leaders Do

BrainZooming

The thing is, unsuccessful employee engagement strategies are not an employee problem. It is a LEADERSHIP problem when purported employee engagement strategies are not working. We see great leaders among our clients successfully taking steps that meaningfully involve employees in shaping strategy and implementation. If you want to go deeper on a viable strategy to improve employee engagement, download our Results eBook.

Strategic Planning Exercises – 6 Ways to Organize Lists of Ideas

BrainZooming

They need strategic thinkers who can develop strategy and turn it into results. Increase focus for your team with productive strategy questions everyone can use. Actively engage stakeholders in strategy AND implementation success. Do you ever get stuck with a big list of items and struggle to make sense of it all ? We have been working with a client that had done a lot of strategic planning exercises about a new initiative.

15 Things to Look for in a Business Collaboration

BrainZooming

There is a mutual contribution from both parties toward the strategy and ideas. Increase focus for your team with productive strategy questions everyone can use. Actively engage stakeholders in strategy AND implementation success. Brainzooming - All Posts Branding Collaboration Innovation Performance Strategic Thinking Strategy Tools collaboration opportunities

Bring Startup Speed to your Innovation Team with Personas

Your Ideas are Terrible

Ever been in a product strategy meeting and unable to answer this simple question: So who is our customer? You don’t need pretty designs and glossy diagrams – in fact, putting this much work into production will create resistance to future changes. When I was working on new product innovation for Coca-Cola, I quickly realized the first customer I had to satisfy was The Coca-Cola Company and bottlers. So… just who is our customer anyway?

The Innovation Generation Has Arrived

Legacy Innovation Group

Once upon a time, in the heyday of the Industrial Age, a young marketing, design, or engineering student would graduate from college and go to work for a large corporation, slowly melding into the steady, rhythmic din of bureaucratically-managed, organizationally-structured execution work in product development. A new wave of product developers are entering the workforce, and these are not your grandfather's lock-step minions. The Innovation Generation Has Arrived.

The Best Time to Engage Your Audience in Collaborative Strategic Planning

BrainZooming

Talking with one city’s representatives about strategies to sell-in a broadband recommendation with voters, they asked whether it is okay to engage its citizens after city leadership develops a recommendation. Most importantly, you can shape strategies based on integrating audience input during the earliest stages. This opens the door for making strategy creation an experience that many people actively participate in doing versus just learning about after-the-fact.

Strategic Visioning Exercises – 14 Articles for Creating a Vision Statement

BrainZooming

Strategic Planning – All the Strategy Roles You Need. Creating Change and Change Management – 4 Strategy Options. In short they need strategic thinkers who can develop strategy and turn it into results. Increase focus for your team with productive strategy questions everyone can use. Actively engage more employees in strategy AND implementation success.