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It can be a larger domain like a product or marketing campaign, or smaller domain (like email automation, or stakeholders mapping) Give your team member the responsibility to complete the task - they might complete it and only become a task master. Within no time, she became a domain master for product strategy (which consists of smaller domains) and a leader in product strategy in other colleagues' eyes. How do you manage your teams to become leaders? MORE
A core part of this focus and commitment is serving ESOs as they work to streamline their product and customer strategy and adapt to meet the varying needs of their customers. ESOs are typically part of a product company. MORE
Traditional approaches to creating innovation strategies are no longer providing effective solutions. NASA used this product strategy approach when manufacturing a glove worn by astronauts on spacewalks. MORE
Product concepts are the lifeblood of your company. Flowing through your company’s system, like blood through the veins of a human body, new product concepts are the future of your company’s health and the source of its growth. Innovation Management Product Innovation R&D Product Portfolio Management product strategy Product vision MORE
product strategy innovation business ideationA big part of my job is helping companies build or improve their innovation capabilities. Sometimes this means starting with a clean slate… Continue reading on New Markets Insights ». MORE
The Kanban system is a visualization strategy that helps you manage innovative development projects. Kanban can help you eliminate bottlenecks and pain points across your processes , which are likely limiting your team’s creative productivity. Through this strategy, you can also develop permanent solutions for fixing some of your organization’s most pressing problems. Kanban stems from Toyota’s socio-technical system known as TPS: the Toyota Production System. MORE
That happens when strategic planning becomes too complex, gets detached from real business issues, or the whole process focuses on trying to complete cumbersome strategy templates. You can use this eBook to enliven strategy meetings through a focus on important business issues, productive strategy exercises, and enough fun to keep EVERYONE engaged in creating a plan that creates success and all those other things that more $$$$$$$$$$s create. MORE
By having an accurate picture of the state of innovation, these companies can better assess and incorporate new technologies into the long-term business and product strategy. The automotive industry is undergoing massive technological and social change. Automotive manufacturers, companies in the automotive supply chain, and technology startups eyeing the automotive market need to understand the innovations that are taking place today – and those that will take place tomorrow. MORE
10 Keys to Involving Employees In Your Strategy. Creating Strategic Impact” Leaders need high-impact ways to develop employees that can provide input into strategy that turns into results. Increase focus for your team with productive strategy questions everyone can use. Actively engage stakeholders in strategy AND implementation success. Brainzooming - All Posts Collaboration Performance Strategic Planning Strategy Tools professional facilitator MORE
Here are the strategies that I intend to use to stay away from distractions as and when I need: . I used the following strategies to move from small fractions of distraction free timing to increasingly large segment of time by doing the following: No Notifications : As the first step, I removed every single notifications on my Mac and phone. Leadership Personal Growth Distractions productivity Strategies MORE
The thing is, there’s a different way to structure business meetings to help a group come together and collaborate in an innovative, productive way. We create these types of radically different (and beneficial) business meetings for clients , in large part, by bringing together the right people in the right settings with the right structure to allow them to be productive and successful participants. Actively engage more employees in strategy AND implementation success. MORE
Yesterday’s post on using a new type of SWOT analysis to stimulate bolder strategic conversations in strategy meetings garnered quite a bit of attention. This helps a group inside of a strategy meeting work harder and more effectively to generate ideas. What are WEAKNESSES relative to: Delivering the product attributes and performance most important to customer s? Need to get your strategy developed quickly? Faster Strategy through Collaboration. MORE
We are working with a client to develop a content marketing strategy for multiple business units in the organization. With that information, we will be in a strong position to identify a content marketing strategy specific to each business unit’s needs. Brainzooming - All Posts Collaboration Strategic Planning Strategic Thinking Strategy Tools strategic initiatives strategic objectives MORE
Many organizations are in the early stages of executing new strategies for this year. That is when you discover whether you have a solid, implementable plan or something that (maybe) looks good on paper, but doesn’t work well when you try to execute the strategy. 9 Strategic Thinking Questions for Helping Teams Execute Strategy. Do you personally believe in the strategy? Were serious, strategic people involved in creating the strategy? MORE
Take a look at photos from our June 2016 Connected Products Strategy Off-Site. Thanks to everyone who participated and for our hosts who made this event possible MORE
To make it a little easier to track down ideas for how you can approach developing strategy this year, here are nineteen Brainzooming articles filled with 113 techniques and ideas for improving your organization’s strategic planning process. 4 Ways to Make a Strategic Planning Process Productive. 10 Signs of a Strategy Planning Meeting Nightmare. 11 Boring Details for Making Strategy Planning Fun. 9 Strategic Thinking Questions – Helping Teams Execute Strategy. MORE
It can be a new product, a new process, a new way of working or thinking. But what many companies really need is not a "what" - things, products, services are easy to create. By why I mean a good strategy that defines where they want to compete, what they hope to win. Too many firms are too focused on the short term, locking in and protecting the market share and product portfolios that they have. Is your strategy definitive and clear? MORE
creativity disruption motivation productivity strategy successStop Giving Yourself a Route Away from Your Goals Back during Greco-Roman times, a famous leader was landing a fleet of warships with thousands of men to seize land from the enemy. MORE
Increase focus for your team with productive strategy questions everyone can use. Actively engage stakeholders in strategy AND implementation success. I had the opportunity to see Dayton Moore, General Manager of the Kansas City Royals , discuss his perspective on organizational harmony as he opened the Jump Start 2017 conference in Atlanta. SMC 3 sponsors the annual conference. MORE
They need strategic thinkers who can develop strategy and turn it into results. Increase focus for your team with productive strategy questions everyone can use. Actively engage stakeholders in strategy AND implementation success. Brainzooming - All Posts Collaboration Implementation Performance Strategic Thinking Strategy Tools leadership skills MORE
Ever been in a product strategy meeting and unable to answer this simple question: So who is our customer? You don’t need pretty designs and glossy diagrams – in fact, putting this much work into production will create resistance to future changes. When I was working on new product innovation for Coca-Cola, I quickly realized the first customer I had to satisfy was The Coca-Cola Company and bottlers. So… just who is our customer anyway? MORE
Attention: product designers, UX designers, product managers, innovation managers, innovation strategists, product strategists, UX strategists. So you want to create a product strategy, but don't know how? What is a product? What is strategy? Product strategy is a set of choices based on the positioning of attributes to achieve goals through a mechanism. Product strategy is not a business strategy. MORE
At Anaqua, client-led innovation and product strategy have been part of our DNA since our founding. Client groups involved in Anaqua’s product development approach include: an Executive Council which defines Anaqua’s 3- to 5-year product strategy, a Steering Group which outlines the roadmap for the next 12 months and Working Groups which comprise of clients who focus on specific IP product topics to develop requirements, validate solutions, and define best practices. MORE
Anaqua is taking us into the next generation of IP management with new levels of collaboration and productivity.” – Heidi Martinez, Chief IP Counsel and Associate General Counsel, Xerox Corporation. They defined a new class of enterprise software and set the stage for a company culture that empowers its clients with direct influence on product development. Simply put, if it is not in our clients’ best interest, then it is not in our product roadmap. MORE
To understand why customers have different unmet needs, you must understand why people buy products and services in the first place: they do it to get help with a job-to-be-done. Knowing if and why segments of customers have different unmet needs is the key to an effective market and product strategy. A new product will fail if doesn’t address unmet needs in a segment of the market that is large enough to warrant the investment. MORE
Great branding strategy examples abound. If your organization specializes in one particular area, your branding strategy discussions should include the question: “If our customers can think it, can we make it?” ” If that were your organization’s brand promise, what would you have to do differently with your branding strategy when it comes to: Responsiveness? They need strategic thinkers who can develop strategy and turn it into results. MORE
On Wednesday, I delivered the closing keynote at the Real Time Marketing Lab with a mini-workshop on using strategic thinking super models to help C-suite executives understand social networking and content marketing strategy. Friday’s priority involved finalizing a new product innovation workshop we’re developing in collaboration with a market research company for one of its clients. Increase focus for your team with productive strategy questions everyone can use. MORE
Companies that aren’t optimized for speed often don’t generate the returns on innovation and product development that they’re looking for; in fact, 42% of global innovation executives believe their development times are too long and cite it as the largest barrier to success. MORE
We’ve written about the importance of signaling collaboration strategy preferences when you and team members are working remotely. Talking with someone who is struggling with identifying the best ways to signal the appropriate collaboration strategy approash, we hit on a variation on the Sergio Zyman decision levels. A 5-Level Collaboration Strategy Approach. T – The team (or team member) will figure it out and bring the finished product back to the team leader. MORE
This is part of the reason for the FDA’s Digital Health Innovation Action Plan (DHIAP), which is meant to speed up the evaluation process for digital health technologies and allow the FDA to better focus on high-risk products. StrategiesThe number one issue for aging consumers is the lack of privacy related to sensitive medical information and other data that wearables like Fitbits and heart monitors bring without proper oversight. MORE
We asked the Innovation Leader community if they were developing products, strategies, or solutions for Amazon Alexa MORE
Design thinking is methodology that combines creativity and logic to improve operations, products, and decision-making. Its iterative cycle identifies a need or opportunity and ultimately improves profitability by adding to your knowledge, and boosting productivity. Strategies design thinking MORE
When it comes to product strategy and development at Anaqua, the key word is LISTEN. The product roadmap process at Anaqua is always iterative. They wanted to ensure that the inventors and R&D teams deliver innovation in areas that will directly support the broader business strategy and have the most beneficial impact on business performance. Armed with the feedback from the 300 survey respondents, we set about developing priority product tracks for AQX for 2022. MORE
One reveals an important lesson as you develop employee engagement strategies. 3 Vital Employee Engagement Strategies for Winning Ideas. The obvious lesson relative to employee engagement strategies is simple: Listen to, consider, and act on smart ideas from team members. MORE
I snapped this picture at Target the other evening because of the intriguing product branding ideas it suggests. 3 Product Branding Ideas to Beg, Borrow, and Steal. Suppose you are in a similar product branding situation. You need to reduce what your brand delivers, but still put sizzle into your product so consumers think it is an attractive option. Diet Coke Strategy: Translating small to sip-sized. From the Brainzooming Product Branding Lab. MORE
Product Hunt Columbus – Grypmat, Yubi Beauty, and Shuffle. DECEMBER 4, 2018 — This Product Hunt Columbus event was an extra special one. Both products were made right here in Columbus and both were able to come out and present at Product Hunt Columbus. Here is a deeper look into each of these products. Product Hunt Columbus is proudly sponsored by: Assisting startups and small businesses, advising on both legal and practical operations issues. MORE
Every successfully implemented idea/product is a result of a long and painstakingly supervised innovation process. The real test is when the product is launched but this preliminary research gives a hint. Feedback reaction: making necessary changes to product, strategy and business plan according to results from the meaningful feedback. A good idea is to build the basic product as quickly as possible and make it inexpensive. MORE
Innovators face a common challenge: aligning their investments with product strategy. Our friends at Sopheon discuss how strategic planning can help MORE
At the heart, product roadmaps show the major milestones of a project’s lifecycle. Maintaining Product Roadmaps is a useful discipline in just about any organization that has more than one product. But aside from capturing product timelines, what good are they? Innovation Management Product Innovation R&D Strategy Product Development Product Roadmap product strategy MORE
Going into a strategy meeting today that is sure to be a snoozer ? Even if you are going into the meeting with the same old people , the same old topics, and the same old expectations to just get a strategy done and put into a notebook on a shelf so you can go back to doing what you’ve always been doing, there is hope! Go into your next strategy meeting with a different spin on this important, yet tired old strategic thinking exercise. MORE
They need strategic thinkers who can develop strategy and turn it into results. Increase focus for your team with productive strategy questions everyone can use. Actively engage stakeholders in strategy AND implementation success. Brainzooming - All Posts Creativity Implementation Innovation Performance Strategic Thinking Strategy Tools strategic thinking questionsWhat do you do when things aren’t working as planned ? MORE
Innovation Product Innovation Strategy Competitive Advantage Competitive Strategy differentiation Marketing Strategy michael graber product strategy Southern Growth StudioAnxiety floods the boardroom, the conference rooms, every decision. Costs are rising. Returns are flat. Margins are thinning. Now, private label competitors are beating us in every area: technology, price, placement, design and sales. MORE
Product Strategy Related Topics Business Innovation Design
FEBRUARY 27, 2021
Attention: product designers, UX designers, product managers, innovation managers, innovation strategists, product strategists, UX strategists. So you want to create a product strategy, but don't know how? What is a product? What is strategy? Product strategy is a set of choices based on the positioning of attributes to achieve goals through a mechanism. Product strategy is not a business strategy.
Innovation Excellence
FEBRUARY 19, 2017
Innovation Product Innovation Strategy Competitive Advantage Competitive Strategy differentiation Marketing Strategy michael graber product strategy Southern Growth StudioAnxiety floods the boardroom, the conference rooms, every decision. Costs are rising. Returns are flat. Margins are thinning. Now, private label competitors are beating us in every area: technology, price, placement, design and sales.
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Anaqua
SEPTEMBER 24, 2021
At Anaqua, client-led innovation and product strategy have been part of our DNA since our founding. Client groups involved in Anaqua’s product development approach include: an Executive Council which defines Anaqua’s 3- to 5-year product strategy, a Steering Group which outlines the roadmap for the next 12 months and Working Groups which comprise of clients who focus on specific IP product topics to develop requirements, validate solutions, and define best practices.
Innovation Leader
JUNE 29, 2016
Take a look at photos from our June 2016 Connected Products Strategy Off-Site. Thanks to everyone who participated and for our hosts who made this event possible
Speaker: Sandhya Hegde, Director of Product, Amplitude
A deep understanding of how users interact with your product is critical for PMs at every stage of their product's lifecycle. Whether you are building new features, trying to improve customer experience or battling poor retention - user behavior forms the foundation of your product strategy.
New Markets Advisors
JUNE 9, 2020
product strategy innovation business ideationA big part of my job is helping companies build or improve their innovation capabilities. Sometimes this means starting with a clean slate… Continue reading on New Markets Insights ».
Innovation Excellence
OCTOBER 8, 2019
Product concepts are the lifeblood of your company. Flowing through your company’s system, like blood through the veins of a human body, new product concepts are the future of your company’s health and the source of its growth. Innovation Management Product Innovation R&D Product Portfolio Management product strategy Product vision
helloFUTURE
JULY 6, 2020
creativity disruption motivation productivity strategy successStop Giving Yourself a Route Away from Your Goals Back during Greco-Roman times, a famous leader was landing a fleet of warships with thousands of men to seize land from the enemy.
Rmukesh Gupta
SEPTEMBER 20, 2018
Here are the strategies that I intend to use to stay away from distractions as and when I need: . I used the following strategies to move from small fractions of distraction free timing to increasingly large segment of time by doing the following: No Notifications : As the first step, I removed every single notifications on my Mac and phone. Leadership Personal Growth Distractions productivity Strategies
Innovation Leader
APRIL 27, 2018
We asked the Innovation Leader community if they were developing products, strategies, or solutions for Amazon Alexa
Innovation Leader
OCTOBER 2, 2018
Innovators face a common challenge: aligning their investments with product strategy. Our friends at Sopheon discuss how strategic planning can help
Speaker: J.B. Siegel, VP of Client Services, Seamgen
Before a new product or feature goes into development, you have to gauge whether it will be a worthwhile investment. But what’s the best way to do so - and how can you get honest insights from your end users? Join J.B. Siegel, VP of Client Services at Seamgen, as he explores how to use wireframes and clickable prototypes to validate your product. He’ll discuss how user testing allows you to really understand your users - and how to use the insights to inform your product strategy.
InnovationManagement
OCTOBER 11, 2017
Design thinking is methodology that combines creativity and logic to improve operations, products, and decision-making. Its iterative cycle identifies a need or opportunity and ultimately improves profitability by adding to your knowledge, and boosting productivity. Strategies design thinking
|
Business Innovation Design
AUGUST 5, 2021
It can be a larger domain like a product or marketing campaign, or smaller domain (like email automation, or stakeholders mapping) Give your team member the responsibility to complete the task - they might complete it and only become a task master. Within no time, she became a domain master for product strategy (which consists of smaller domains) and a leader in product strategy in other colleagues' eyes. How do you manage your teams to become leaders?
InnovationManagement
NOVEMBER 27, 2017
This is part of the reason for the FDA’s Digital Health Innovation Action Plan (DHIAP), which is meant to speed up the evaluation process for digital health technologies and allow the FDA to better focus on high-risk products. StrategiesThe number one issue for aging consumers is the lack of privacy related to sensitive medical information and other data that wearables like Fitbits and heart monitors bring without proper oversight.
IdeaScale
JANUARY 22, 2020
Traditional approaches to creating innovation strategies are no longer providing effective solutions. NASA used this product strategy approach when manufacturing a glove worn by astronauts on spacewalks.
Anaqua
SEPTEMBER 28, 2021
Anaqua is taking us into the next generation of IP management with new levels of collaboration and productivity.” – Heidi Martinez, Chief IP Counsel and Associate General Counsel, Xerox Corporation. They defined a new class of enterprise software and set the stage for a company culture that empowers its clients with direct influence on product development. Simply put, if it is not in our clients’ best interest, then it is not in our product roadmap.
Anaqua
FEBRUARY 23, 2022
When it comes to product strategy and development at Anaqua, the key word is LISTEN. The product roadmap process at Anaqua is always iterative. They wanted to ensure that the inventors and R&D teams deliver innovation in areas that will directly support the broader business strategy and have the most beneficial impact on business performance. Armed with the feedback from the 300 survey respondents, we set about developing priority product tracks for AQX for 2022.
Jeffrey Phillips
JUNE 11, 2019
It can be a new product, a new process, a new way of working or thinking. But what many companies really need is not a "what" - things, products, services are easy to create. By why I mean a good strategy that defines where they want to compete, what they hope to win. Too many firms are too focused on the short term, locking in and protecting the market share and product portfolios that they have. Is your strategy definitive and clear?
BrainZooming
FEBRUARY 17, 2020
One reveals an important lesson as you develop employee engagement strategies. 3 Vital Employee Engagement Strategies for Winning Ideas. The obvious lesson relative to employee engagement strategies is simple: Listen to, consider, and act on smart ideas from team members.
Peer Insight
FEBRUARY 20, 2020
Companies that aren’t optimized for speed often don’t generate the returns on innovation and product development that they’re looking for; in fact, 42% of global innovation executives believe their development times are too long and cite it as the largest barrier to success.
Strategyn
SEPTEMBER 15, 2016
To understand why customers have different unmet needs, you must understand why people buy products and services in the first place: they do it to get help with a job-to-be-done. Knowing if and why segments of customers have different unmet needs is the key to an effective market and product strategy. A new product will fail if doesn’t address unmet needs in a segment of the market that is large enough to warrant the investment.
IdeaScale
OCTOBER 22, 2019
The Kanban system is a visualization strategy that helps you manage innovative development projects. Kanban can help you eliminate bottlenecks and pain points across your processes , which are likely limiting your team’s creative productivity. Through this strategy, you can also develop permanent solutions for fixing some of your organization’s most pressing problems. Kanban stems from Toyota’s socio-technical system known as TPS: the Toyota Production System.
Taivara
DECEMBER 11, 2018
Product Hunt Columbus – Grypmat, Yubi Beauty, and Shuffle. DECEMBER 4, 2018 — This Product Hunt Columbus event was an extra special one. Both products were made right here in Columbus and both were able to come out and present at Product Hunt Columbus. Here is a deeper look into each of these products. Product Hunt Columbus is proudly sponsored by: Assisting startups and small businesses, advising on both legal and practical operations issues.
BrainZooming
JANUARY 17, 2018
We’ve written about the importance of signaling collaboration strategy preferences when you and team members are working remotely. Talking with someone who is struggling with identifying the best ways to signal the appropriate collaboration strategy approash, we hit on a variation on the Sergio Zyman decision levels. A 5-Level Collaboration Strategy Approach. T – The team (or team member) will figure it out and bring the finished product back to the team leader.
Planview Blog
JANUARY 31, 2022
A core part of this focus and commitment is serving ESOs as they work to streamline their product and customer strategy and adapt to meet the varying needs of their customers. ESOs are typically part of a product company.
BrainZooming
JANUARY 25, 2016
The thing is, there’s a different way to structure business meetings to help a group come together and collaborate in an innovative, productive way. We create these types of radically different (and beneficial) business meetings for clients , in large part, by bringing together the right people in the right settings with the right structure to allow them to be productive and successful participants. Actively engage more employees in strategy AND implementation success.
BrainZooming
JANUARY 24, 2017
Increase focus for your team with productive strategy questions everyone can use. Actively engage stakeholders in strategy AND implementation success. I had the opportunity to see Dayton Moore, General Manager of the Kansas City Royals , discuss his perspective on organizational harmony as he opened the Jump Start 2017 conference in Atlanta. SMC 3 sponsors the annual conference.
Wazoku
JUNE 22, 2017
Every successfully implemented idea/product is a result of a long and painstakingly supervised innovation process. The real test is when the product is launched but this preliminary research gives a hint. Feedback reaction: making necessary changes to product, strategy and business plan according to results from the meaningful feedback. A good idea is to build the basic product as quickly as possible and make it inexpensive.
BrainZooming
JULY 17, 2018
That happens when strategic planning becomes too complex, gets detached from real business issues, or the whole process focuses on trying to complete cumbersome strategy templates. You can use this eBook to enliven strategy meetings through a focus on important business issues, productive strategy exercises, and enough fun to keep EVERYONE engaged in creating a plan that creates success and all those other things that more $$$$$$$$$$s create.
Yet2
DECEMBER 18, 2018
By having an accurate picture of the state of innovation, these companies can better assess and incorporate new technologies into the long-term business and product strategy. The automotive industry is undergoing massive technological and social change. Automotive manufacturers, companies in the automotive supply chain, and technology startups eyeing the automotive market need to understand the innovations that are taking place today – and those that will take place tomorrow.
BrainZooming
OCTOBER 11, 2016
Yesterday’s post on using a new type of SWOT analysis to stimulate bolder strategic conversations in strategy meetings garnered quite a bit of attention. This helps a group inside of a strategy meeting work harder and more effectively to generate ideas. What are WEAKNESSES relative to: Delivering the product attributes and performance most important to customer s? Need to get your strategy developed quickly? Faster Strategy through Collaboration.
BrainZooming
OCTOBER 10, 2016
Going into a strategy meeting today that is sure to be a snoozer ? Even if you are going into the meeting with the same old people , the same old topics, and the same old expectations to just get a strategy done and put into a notebook on a shelf so you can go back to doing what you’ve always been doing, there is hope! Go into your next strategy meeting with a different spin on this important, yet tired old strategic thinking exercise.
BrainZooming
SEPTEMBER 19, 2016
To make it a little easier to track down ideas for how you can approach developing strategy this year, here are nineteen Brainzooming articles filled with 113 techniques and ideas for improving your organization’s strategic planning process. 4 Ways to Make a Strategic Planning Process Productive. 10 Signs of a Strategy Planning Meeting Nightmare. 11 Boring Details for Making Strategy Planning Fun. 9 Strategic Thinking Questions – Helping Teams Execute Strategy.
BrainZooming
NOVEMBER 13, 2015
Great branding strategy examples abound. If your organization specializes in one particular area, your branding strategy discussions should include the question: “If our customers can think it, can we make it?” ” If that were your organization’s brand promise, what would you have to do differently with your branding strategy when it comes to: Responsiveness? They need strategic thinkers who can develop strategy and turn it into results.
BrainZooming
SEPTEMBER 16, 2016
10 Keys to Involving Employees In Your Strategy. Creating Strategic Impact” Leaders need high-impact ways to develop employees that can provide input into strategy that turns into results. Increase focus for your team with productive strategy questions everyone can use. Actively engage stakeholders in strategy AND implementation success. Brainzooming - All Posts Collaboration Performance Strategic Planning Strategy Tools professional facilitator
BrainZooming
SEPTEMBER 1, 2015
They need strategic thinkers who can develop strategy and turn it into results. Increase focus for your team with productive strategy questions everyone can use. Actively engage stakeholders in strategy AND implementation success. Brainzooming - All Posts Collaboration Implementation Performance Strategic Thinking Strategy Tools leadership skills
BrainZooming
MARCH 2, 2016
Many organizations are in the early stages of executing new strategies for this year. That is when you discover whether you have a solid, implementable plan or something that (maybe) looks good on paper, but doesn’t work well when you try to execute the strategy. 9 Strategic Thinking Questions for Helping Teams Execute Strategy. Do you personally believe in the strategy? Were serious, strategic people involved in creating the strategy?
BrainZooming
SEPTEMBER 28, 2015
On Wednesday, I delivered the closing keynote at the Real Time Marketing Lab with a mini-workshop on using strategic thinking super models to help C-suite executives understand social networking and content marketing strategy. Friday’s priority involved finalizing a new product innovation workshop we’re developing in collaboration with a market research company for one of its clients. Increase focus for your team with productive strategy questions everyone can use.
BrainZooming
NOVEMBER 18, 2015
They need strategic thinkers who can develop strategy and turn it into results. Increase focus for your team with productive strategy questions everyone can use. Actively engage stakeholders in strategy AND implementation success. Brainzooming - All Posts Creativity Implementation Innovation Performance Strategic Thinking Strategy Tools strategic thinking questionsWhat do you do when things aren’t working as planned ?
BrainZooming
MAY 26, 2017
I snapped this picture at Target the other evening because of the intriguing product branding ideas it suggests. 3 Product Branding Ideas to Beg, Borrow, and Steal. Suppose you are in a similar product branding situation. You need to reduce what your brand delivers, but still put sizzle into your product so consumers think it is an attractive option. Diet Coke Strategy: Translating small to sip-sized. From the Brainzooming Product Branding Lab.
BrainZooming
JANUARY 29, 2016
We are working with a client to develop a content marketing strategy for multiple business units in the organization. With that information, we will be in a strong position to identify a content marketing strategy specific to each business unit’s needs. Brainzooming - All Posts Collaboration Strategic Planning Strategic Thinking Strategy Tools strategic initiatives strategic objectives
Your Ideas are Terrible
NOVEMBER 8, 2016
Ever been in a product strategy meeting and unable to answer this simple question: So who is our customer? You don’t need pretty designs and glossy diagrams – in fact, putting this much work into production will create resistance to future changes. When I was working on new product innovation for Coca-Cola, I quickly realized the first customer I had to satisfy was The Coca-Cola Company and bottlers. So… just who is our customer anyway?
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