How to Create a Product Strategy

Business Innovation Design

Attention: product designers, UX designers, product managers, innovation managers, innovation strategists, product strategists, UX strategists. So you want to create a product strategy, but don't know how? What is a product? What is strategy? Product strategy is a set of choices based on the positioning of attributes to achieve goals through a mechanism. Product strategy is not a business strategy.

Why Less is More: Product Strategy

Innovation Excellence

Innovation Product Innovation Strategy Competitive Advantage Competitive Strategy differentiation Marketing Strategy michael graber product strategy Southern Growth StudioAnxiety floods the boardroom, the conference rooms, every decision. Costs are rising. Returns are flat. Margins are thinning. Now, private label competitors are beating us in every area: technology, price, placement, design and sales.


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AQX Law Firm: Product Strategy and What’s Ahead


At Anaqua, client-led innovation and product strategy have been part of our DNA since our founding. Client groups involved in Anaqua’s product development approach include: an Executive Council which defines Anaqua’s 3- to 5-year product strategy, a Steering Group which outlines the roadmap for the next 12 months and Working Groups which comprise of clients who focus on specific IP product topics to develop requirements, validate solutions, and define best practices.

Inside Our Connected Products Strategy Off-Site

Innovation Leader

Take a look at photos from our June 2016 Connected Products Strategy Off-Site. Thanks to everyone who participated and for our hosts who made this event possible

Shaping the Future: Product Strategy in the Age of Uncertainty

Speaker: William Haas Evans - Principal Consultant, Product Strategy Practice Lead, Kuroshio Consulting

In this webinar, we'll explore product strategy obstacles and present practices to overcome them while driving clarity and alignment across your executive team.

How to Manage Early Stage Innovation

Innovation Excellence

Product concepts are the lifeblood of your company. Flowing through your company’s system, like blood through the veins of a human body, new product concepts are the future of your company’s health and the source of its growth. Innovation Management Product Innovation R&D Product Portfolio Management product strategy Product vision

Innovation Roadmaps: What Are They Good For, Anyway?

Innovation Excellence

At the heart, product roadmaps show the major milestones of a project’s lifecycle. Maintaining Product Roadmaps is a useful discipline in just about any organization that has more than one product. But aside from capturing product timelines, what good are they? Innovation Management Product Innovation R&D Strategy Product Development Product Roadmap product strategy

Three Stages to Building or Improving an Innovation Function

New Markets Advisors

product strategy innovation business ideationA big part of my job is helping companies build or improve their innovation capabilities. Sometimes this means starting with a clean slate… Continue reading on New Markets Insights ».

Strategies for Avoiding Distraction and Increasing Your Productivity

Rmukesh Gupta

Here are the strategies that I intend to use to stay away from distractions as and when I need: . I used the following strategies to move from small fractions of distraction free timing to increasingly large segment of time by doing the following: No Notifications : As the first step, I removed every single notifications on my Mac and phone. Leadership Personal Growth Distractions productivity Strategies

Are You Developing a Strategy for Amazon Alexa?

Innovation Leader

We asked the Innovation Leader community if they were developing products, strategies, or solutions for Amazon Alexa

The Future Is Just-in-Time-Person-and-Place


The Ultimate Guide to Creating a Strong and Effective Value Proposition

Speaker: Robin Zaragoza, Product Coach and CEO of The Product Refinery

Join Robin Zaragoza, product coach and CEO of The Product Refinery, as she shares tips on how to create a powerful Value Proposition that keeps your customer at the heart of your product development process.

Integrating Strategic Planning with Portfolio Management

Innovation Leader

Innovators face a common challenge: aligning their investments with product strategy. Our friends at Sopheon discuss how strategic planning can help

Design Thinking: the Road Towards Innovation


Design thinking is methodology that combines creativity and logic to improve operations, products, and decision-making. Its iterative cycle identifies a need or opportunity and ultimately improves profitability by adding to your knowledge, and boosting productivity. Strategies design thinking

The FDA’s Digital Health Innovation Action Plan and Cybersecurity for Digital Healthcare


This is part of the reason for the FDA’s Digital Health Innovation Action Plan (DHIAP), which is meant to speed up the evaluation process for digital health technologies and allow the FDA to better focus on high-risk products. StrategiesThe number one issue for aging consumers is the lack of privacy related to sensitive medical information and other data that wearables like Fitbits and heart monitors bring without proper oversight.

Notes On Managing Future Leaders

Business Innovation Design

It can be a larger domain like a product or marketing campaign, or smaller domain (like email automation, or stakeholders mapping) Give your team member the responsibility to complete the task - they might complete it and only become a task master. Within no time, she became a domain master for product strategy (which consists of smaller domains) and a leader in product strategy in other colleagues' eyes. How do you manage your teams to become leaders?

Identifying the Value of Crowdsourcing: A Talk with Dr. Zoe Szajnfarber


Traditional approaches to creating innovation strategies are no longer providing effective solutions. NASA used this product strategy approach when manufacturing a glove worn by astronauts on spacewalks.

Tough Bosses, Unrealistic Goals, and Other Corporate Challenges That a Customer-Centric Product Strategy Can Empower You to Solve

Speaker: Bob Caporale, Founder of Strategy Generation Company

Join Bob for his session where he will discuss driving your company’s “top-down” goals with a clear and well communicated “customer-up” product strategy!

Setting Industry Benchmarks Through Client Collaboration


Anaqua is taking us into the next generation of IP management with new levels of collaboration and productivity.” – Heidi Martinez, Chief IP Counsel and Associate General Counsel, Xerox Corporation. They defined a new class of enterprise software and set the stage for a company culture that empowers its clients with direct influence on product development. Simply put, if it is not in our clients’ best interest, then it is not in our product roadmap.

You need a why and a how, not a what, for innovation

Jeffrey Phillips

It can be a new product, a new process, a new way of working or thinking. But what many companies really need is not a "what" - things, products, services are easy to create. By why I mean a good strategy that defines where they want to compete, what they hope to win. Too many firms are too focused on the short term, locking in and protecting the market share and product portfolios that they have. Is your strategy definitive and clear?

The Importance of Listening When Developing a Product Roadmap


When it comes to product strategy and development at Anaqua, the key word is LISTEN. The product roadmap process at Anaqua is always iterative. They wanted to ensure that the inventors and R&D teams deliver innovation in areas that will directly support the broader business strategy and have the most beneficial impact on business performance. Armed with the feedback from the 300 survey respondents, we set about developing priority product tracks for AQX for 2022.

3 Vital Employee Engagement Strategies for Winning Ideas


One reveals an important lesson as you develop employee engagement strategies. 3 Vital Employee Engagement Strategies for Winning Ideas. The obvious lesson relative to employee engagement strategies is simple: Listen to, consider, and act on smart ideas from team members.

Understanding Users at Scale with Product Analytics

Speaker: Sandhya Hegde, Director of Product, Amplitude

A deep understanding of how users interact with your product is critical for PMs at every stage of their product's lifecycle. Whether you are building new features, trying to improve customer experience or battling poor retention - user behavior forms the foundation of your product strategy.

What Hidden Segments Exist In Your Market?


To understand why customers have different unmet needs, you must understand why people buy products and services in the first place: they do it to get help with a job-to-be-done. Knowing if and why segments of customers have different unmet needs is the key to an effective market and product strategy. A new product will fail if doesn’t address unmet needs in a segment of the market that is large enough to warrant the investment.

Stop Slowing Down Your Innovation Projects

Peer Insight

Companies that aren’t optimized for speed often don’t generate the returns on innovation and product development that they’re looking for; in fact, 42% of global innovation executives believe their development times are too long and cite it as the largest barrier to success.

Product Hunt Columbus Recap – Grypmat, Yubi Beauty, and Shuffle!


Product Hunt Columbus – Grypmat, Yubi Beauty, and Shuffle. DECEMBER 4, 2018 — This Product Hunt Columbus event was an extra special one. Both products were made right here in Columbus and both were able to come out and present at Product Hunt Columbus. Here is a deeper look into each of these products. Product Hunt Columbus is proudly sponsored by: Assisting startups and small businesses, advising on both legal and practical operations issues.

How to Develop Your Idea to Become the Next Big Thing Using Kanban System?


The Kanban system is a visualization strategy that helps you manage innovative development projects. Kanban can help you eliminate bottlenecks and pain points across your processes , which are likely limiting your team’s creative productivity. Through this strategy, you can also develop permanent solutions for fixing some of your organization’s most pressing problems. Kanban stems from Toyota’s socio-technical system known as TPS: the Toyota Production System.

System 100

How User Acceptance Testing Can Save You Time and Money

Speaker: J.B. Siegel, VP of Client Services, Seamgen

Before a new product or feature goes into development, you have to gauge whether it will be a worthwhile investment. But what’s the best way to do so - and how can you get honest insights from your end users? Join J.B. Siegel, VP of Client Services at Seamgen, as he explores how to use wireframes and clickable prototypes to validate your product. He’ll discuss how user testing allows you to really understand your users - and how to use the insights to inform your product strategy.

Answering 3 Key Automotive Industry 4.0 Questions

Planview Blog

Shifting Gears in Automotive Product Portfolio Management. Tackling CASE and IoT auto innovations with speed requires product portfolio management insights that do the following: Understand the ROI of R&D efforts to know where to best focus investments.

A 5-Level Collaboration Strategy Approach


We’ve written about the importance of signaling collaboration strategy preferences when you and team members are working remotely. Talking with someone who is struggling with identifying the best ways to signal the appropriate collaboration strategy approash, we hit on a variation on the Sergio Zyman decision levels. A 5-Level Collaboration Strategy Approach. T – The team (or team member) will figure it out and bring the finished product back to the team leader.

Abruptly Halting the Cluster F%@k of Business Meetings


The thing is, there’s a different way to structure business meetings to help a group come together and collaborate in an innovative, productive way. We create these types of radically different (and beneficial) business meetings for clients , in large part, by bringing together the right people in the right settings with the right structure to allow them to be productive and successful participants. Actively engage more employees in strategy AND implementation success.

7 Organizational Harmony Principles from Dayton Moore


Increase focus for your team with productive strategy questions everyone can use. Actively engage stakeholders in strategy AND implementation success. I had the opportunity to see Dayton Moore, General Manager of the Kansas City Royals , discuss his perspective on organizational harmony as he opened the Jump Start 2017 conference in Atlanta. SMC 3 sponsors the annual conference.

10 Steps from idea generation to implementation


Every successfully implemented idea/product is a result of a long and painstakingly supervised innovation process. The real test is when the product is launched but this preliminary research gives a hint. Feedback reaction: making necessary changes to product, strategy and business plan according to results from the meaningful feedback. A good idea is to build the basic product as quickly as possible and make it inexpensive.

11 Fun Strategic Planning Ideas to Stop Strategy Snoozefests!


That happens when strategic planning becomes too complex, gets detached from real business issues, or the whole process focuses on trying to complete cumbersome strategy templates. You can use this eBook to enliven strategy meetings through a focus on important business issues, productive strategy exercises, and enough fun to keep EVERYONE engaged in creating a plan that creates success and all those other things that more $$$$$$$$$$s create.

4 Challenges Facing Embedded Services Organizations & How to Solve Them

Planview Blog

A core part of this focus and commitment is serving ESOs as they work to streamline their product and customer strategy and adapt to meet the varying needs of their customers. ESOs are typically part of a product company.

Innovation in the Automotive Industry


By having an accurate picture of the state of innovation, these companies can better assess and incorporate new technologies into the long-term business and product strategy. The automotive industry is undergoing massive technological and social change. Automotive manufacturers, companies in the automotive supply chain, and technology startups eyeing the automotive market need to understand the innovations that are taking place today – and those that will take place tomorrow.

Strategic Thinking Exercise – A SWOT Analysis to Push Thinking


Yesterday’s post on using a new type of SWOT analysis to stimulate bolder strategic conversations in strategy meetings garnered quite a bit of attention. This helps a group inside of a strategy meeting work harder and more effectively to generate ideas. What are WEAKNESSES relative to: Delivering the product attributes and performance most important to customer s? Need to get your strategy developed quickly? Faster Strategy through Collaboration.

Strategic Thinking Exercise – Use a New SWOT Nobody Expects


Going into a strategy meeting today that is sure to be a snoozer ? Even if you are going into the meeting with the same old people , the same old topics, and the same old expectations to just get a strategy done and put into a notebook on a shelf so you can go back to doing what you’ve always been doing, there is hope! Go into your next strategy meeting with a different spin on this important, yet tired old strategic thinking exercise.

Branding Strategy – The Best Brand Promise EVER


Great branding strategy examples abound. If your organization specializes in one particular area, your branding strategy discussions should include the question: “If our customers can think it, can we make it?” ” If that were your organization’s brand promise, what would you have to do differently with your branding strategy when it comes to: Responsiveness? They need strategic thinkers who can develop strategy and turn it into results.

113 Ideas for Strategic Planning Process Improvement


To make it a little easier to track down ideas for how you can approach developing strategy this year, here are nineteen Brainzooming articles filled with 113 techniques and ideas for improving your organization’s strategic planning process. 4 Ways to Make a Strategic Planning Process Productive. 10 Signs of a Strategy Planning Meeting Nightmare. 11 Boring Details for Making Strategy Planning Fun. 9 Strategic Thinking Questions – Helping Teams Execute Strategy.

Leadership Skills – 8 Ways to Fake It Until You Make It


They need strategic thinkers who can develop strategy and turn it into results. Increase focus for your team with productive strategy questions everyone can use. Actively engage stakeholders in strategy AND implementation success. Brainzooming - All Posts Collaboration Implementation Performance Strategic Thinking Strategy Tools leadership skills

Who Should Facilitate Strategic Planning? 10 Vital Characteristics


10 Keys to Involving Employees In Your Strategy. Creating Strategic Impact” Leaders need high-impact ways to develop employees that can provide input into strategy that turns into results. Increase focus for your team with productive strategy questions everyone can use. Actively engage stakeholders in strategy AND implementation success. Brainzooming - All Posts Collaboration Performance Strategic Planning Strategy Tools professional facilitator

9 Strategic Thinking Questions – Helping Teams Execute Strategy


Many organizations are in the early stages of executing new strategies for this year. That is when you discover whether you have a solid, implementable plan or something that (maybe) looks good on paper, but doesn’t work well when you try to execute the strategy. 9 Strategic Thinking Questions for Helping Teams Execute Strategy. Do you personally believe in the strategy? Were serious, strategic people involved in creating the strategy?