Why Less is More: Product Strategy

Innovation Excellence

Innovation Product Innovation Strategy Competitive Advantage Competitive Strategy differentiation Marketing Strategy michael graber product strategy Southern Growth StudioAnxiety floods the boardroom, the conference rooms, every decision. Costs are rising.

Design Thinking: the Road Towards Innovation


Design thinking is methodology that combines creativity and logic to improve operations, products, and decision-making. Its iterative cycle identifies a need or opportunity and ultimately improves profitability by adding to your knowledge, and boosting productivity.

The FDA’s Digital Health Innovation Action Plan and Cybersecurity for Digital Healthcare


This is part of the reason for the FDA’s Digital Health Innovation Action Plan (DHIAP), which is meant to speed up the evaluation process for digital health technologies and allow the FDA to better focus on high-risk products. StrategiesThe number one issue for aging consumers is the lack of privacy related to sensitive medical information and other data that wearables like Fitbits and heart monitors bring without proper oversight.

11 Fun Strategic Planning Ideas to Stop Strategy Snoozefests!


That happens when strategic planning becomes too complex, gets detached from real business issues, or the whole process focuses on trying to complete cumbersome strategy templates. Mike Brown Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation.

Understanding Users at Scale with Product Analytics

Speaker: Sandhya Hegde, Director of Product, Amplitude

A deep understanding of how users interact with your product is critical for PMs at every stage of their product's lifecycle. Present and drive product strategy based on evidence.

7 Organizational Harmony Principles from Dayton Moore


Increase focus for your team with productive strategy questions everyone can use. Actively engage stakeholders in strategy AND implementation success.

Abruptly Halting the Cluster F%@k of Business Meetings


The thing is, there’s a different way to structure business meetings to help a group come together and collaborate in an innovative, productive way. In short they need strategic thinkers who can develop strategy and turn it into results.

Strategic Thinking Exercise – A SWOT Analysis to Push Thinking


Yesterday’s post on using a new type of SWOT analysis to stimulate bolder strategic conversations in strategy meetings garnered quite a bit of attention. This helps a group inside of a strategy meeting work harder and more effectively to generate ideas.

Strategic Thinking Exercise – Use a New SWOT Nobody Expects


Going into a strategy meeting today that is sure to be a snoozer ? Here is a way you can turn a typical strategic thinking exercise into something new and fun that both adds variety to your strategy meeting AND could trigger some new ideas to get our strategy out of a rut!

113 Ideas for Strategic Planning Process Improvement


To make it a little easier to track down ideas for how you can approach developing strategy this year, here are nineteen Brainzooming articles filled with 113 techniques and ideas for improving your organization’s strategic planning process. 10 Keys to Developing Collaborative Strategy.

Branding Strategy – 3 Product Branding Ideas to Beg, Borrow, and Steal


I snapped this picture at Target the other evening because of the intriguing product branding ideas it suggests. 3 Product Branding Ideas to Beg, Borrow, and Steal. Suppose you are in a similar product branding situation. Diet Coke Strategy: Translating small to sip-sized.

Who Should Facilitate Strategic Planning? 10 Vital Characteristics


10 Keys to Involving Employees In Your Strategy. Creating Strategic Impact” Leaders need high-impact ways to develop employees that can provide input into strategy that turns into results. Increase focus for your team with productive strategy questions everyone can use.

You Can’t Fix Morale


We talk about a lot of things: leadership talent, product quality, business model. The CEO, also rumored to be teetering, has said repeatedly everyone needs to “work smarter, not harder,” but no one is sure which product in the pipeline is going to carry the day.

Team Collaboration – 14 Benefits from Pre-Meeting Outreach


In the new Brainzooming strategy eBook 321 GO! , we share common situations standing in the way of successfully implementing your most important strategies. Brainzooming - All Posts Collaboration Performance Strategic Planning Strategic Thinking Strategy Tools

Employee Engagement Strategies – Pigs, Chickens, and What Great Leaders Do


The thing is, unsuccessful employee engagement strategies are not an employee problem. It is a LEADERSHIP problem when purported employee engagement strategies are not working. If you want to go deeper on a viable strategy to improve employee engagement, download our Results eBook.

9 Strategic Thinking Questions – Helping Teams Execute Strategy


Many organizations are in the early stages of executing new strategies for this year. That is when you discover whether you have a solid, implementable plan or something that (maybe) looks good on paper, but doesn’t work well when you try to execute the strategy.

How Should Customer “Needs” Be Defined?


The marketing team needs to know the customer’s needs in order to define the company’s value proposition, segment markets, position products and services, and create marketing communications. Companies receive thousands of inputs from their customers every single day.

Creative Thinking Skills – Protecting Yourself from Creative Thinking Challenges


In short they need strategic thinkers who can develop strategy and turn it into results. Increase focus for your team with productive strategy questions everyone can use. Actively engage more employees in strategy AND implementation success.

7 Collaborative Strategic Planning Process Impacts (Even if the Plan Sits on the Shelf)


Talking to executives, you hear the expectation that an organization should implement a solid strategic plan strategy-by-strategy. When you develop a plan from a collaborative, conversationally-driven strategy planning process , you see other tangible impacts.

Branding Strategy – 3 Keys to Engaging Your Internal Brand Team


I’ll be presenting a Brainzooming workshop on internal branding strategy at the Brand Strategy Conference in New York, April 6-8. The workshop, while drawing on material from my Fortune 500 work, springs from multiple conversations at the 2015 Brand Strategy Conference.

Colorado Innovation Training

Gregg Fraley

Essentially this is intensive, hands-on workshop that trains people in innovation frameworks, and tools for strategy, ideation, research, and project management. It’s a course for innovation project managers, consultants, intrapreneurs, and entrepreneurs who want to have more productive strategy, idea generation, and innovation action plans. One reason is they are now able to facilitate their own strategy and ideation sessions, that can save a lot of money.

Bring Startup Speed to your Innovation Team with Personas

Your Ideas are Terrible

Ever been in a product strategy meeting and unable to answer this simple question: So who is our customer? You don’t need pretty designs and glossy diagrams – in fact, putting this much work into production will create resistance to future changes. When I was working on new product innovation for Coca-Cola, I quickly realized the first customer I had to satisfy was The Coca-Cola Company and bottlers. So… just who is our customer anyway?

10 Steps from idea generation to implementation


Every successfully implemented idea/product is a result of a long and painstakingly supervised innovation process. The real test is when the product is launched but this preliminary research gives a hint.

Strategic Thinking – Job Descriptions Don’t Define Innovation Potential


Increase focus for your team with productive strategy questions everyone can use. Actively engage stakeholders in strategy AND implementation success. We were working with a team responsible for a highly focused internal process that includes a customer-facing aspect.

12 Resources to Lead a Strategic Planning Process When You’re New


Someone downloaded a free Brainzooming strategy eBook, noting his biggest strategy challenge is “how to do a strategic planning process when you are new.” Secure copies of previous plans and strategy documents, and don’t settle for the first things people offer you.

Innovation Strategy – Here, There, and Everywhere


While there’s more to come in the months ahead, here are highlights of a couple of innovation strategy presentations this week to very different groups. Innovation Strategy in Your Organization – An Innovative Workplace Culture.

15 Things to Look for in a Business Collaboration


There is a mutual contribution from both parties toward the strategy and ideas. Increase focus for your team with productive strategy questions everyone can use. Actively engage stakeholders in strategy AND implementation success.

Strategic Visioning Exercises – 14 Articles for Creating a Vision Statement


Strategic Planning – All the Strategy Roles You Need. Creating Change and Change Management – 4 Strategy Options. In short they need strategic thinkers who can develop strategy and turn it into results.

12 Questions to Jump Start Your Strategic Planning Process


If you need help to speed up the process, actively involve more employees, or make planning more productive than it has been in the past, contact us. 10 Keys to Involving Employees In Your Strategy. Increase focus for your team with productive strategy questions everyone can use.

5 Keys to Engaging Employees in Innovation Strategy – Our Buy-In Manifesto


Reviewing the innovation strategy challenges business executives identified when downloading Brainzooming eBooks , they frequently mention gaining “buy-in” for significant change initiatives. Here are five keys we’ve found for successfully engaging employees in innovation strategy.

Strategic Thinking Exercises – 3 Responses to New Ideas


Since all the companies competed with one another, each one needed to determine its own business strategies. And if it’s bad, use other strategic thinking exercises to gently bring the ideas back to something smarter and more productive. – Mike Brown.

Answering Reader Questions on Strategy and Innovation Challenges


We routinely ask those of you downloading Brainzooming strategy and innovation eBooks to share – if you are willing – the opportunities and challenges you are facing at the time. “Internal politics” 3 Strategies for Navigating a Political Environment.

5 Ideas for Simplified Strategic Planning this Year


Prioritize the time you invest in creating specific product/service marketing plans based on each one’s expected contribution to revenue and profit growth. 10 Keys to Involving Employees In Your Strategy. Actively engage stakeholders in strategy AND implementation success.

Strategic Planning – 10 Keys to Collaborative Strategy


Success factors in strategic planning and creating collaborative strategy were the central topics we tackled on an edition of Smart Companies Radio, hosted by Kelly Scanlon, the owner of Thinking Bigger Business Media, Inc., 10 Keys to Collaborative Strategy and Strategic Planning.

5 Things Collaborative Strategic Planning Isn’t


Collaborative planning implies a process that goes beyond the board room to include individuals throughout the organization in meaningful ways to provide insights and input to shape organizational strategy. A large group really makes collaborative strategy planning work.

9 Big Strategic Thinking Questions to Start Addressing Now


Innovation Strategy. Increase focus for your team with productive strategy questions everyone can use. Actively engage stakeholders in strategy AND implementation success.

Strategic Objectives – 3 Questions to Decide What’s Strategic


We are working with a client to develop a content marketing strategy for multiple business units in the organization. With that information, we will be in a strong position to identify a content marketing strategy specific to each business unit’s needs.

Why a Thought Leadership Strategy Isn’t What Your Brand Needs


I’m scheduled for a background interview today on creating a thought leadership strategy. While I’m sure it was a completely sincere gesture, I think pursuing a thought leadership strategy isn’t something a brand or an individual shouldn’t do. Value Leadership Strategy.

Branding Strategy – The Best Brand Promise EVER


Great branding strategy examples abound. If your organization specializes in one particular area, your branding strategy discussions should include the question: “If our customers can think it, can we make it?”

 4 Ways to Make a Strategic Planning Process Productive


4 Ways to Make a Strategic Planning Process Productive. What can you do to make strategic planning more productive before, during, and after? Contact us to discuss how your next strategic planning process can be energizing, productive, AND improve your business results.