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AQX Law Firm: Product Strategy and What’s Ahead


At Anaqua, client-led innovation and product strategy have been part of our DNA since our founding. These priorities now get woven into our product strategy. Written by: Jayne Durden, VP of Law Firm Strategy. Customers continue to drive the roadmap, supported by advancements in technology and business practices.

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Inside Our Connected Products Strategy Off-Site

Innovation Leader

Take a look at photos from our June 2016 Connected Products Strategy Off-Site. Thanks to everyone who participated and for our hosts who made this event possible.


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Why Less is More: Product Strategy

Innovation Excellence

Anxiety floods the boardroom, the conference rooms, every decision. Costs are rising. Returns are flat. Margins are thinning. Now, private label competitors are beating us in every area: technology, price, placement, design and sales. Worse, they have turned the category that we invented into a commoditized war zone and keep us in a rigid box.

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Product vs. Project Managers


Product managers set the vision for the product, gather requirements and prioritize them, but it’s the project manager’s job to act upon this vision and make sure that it gets executed on time and within budget.

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The Ultimate Guide to Creating a Strong and Effective Value Proposition

Speaker: Robin Zaragoza, Product Coach and CEO of The Product Refinery

Join Robin Zaragoza, product coach at The Product Refinery, as she shares tips on how to create a powerful value proposition that keeps your customer at the heart of your product development process. Execute your product strategy with a “customer-first” mindset. How to create an effective value proposition.

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The Future Is Just-in-Time-Person-and-Place


… The post The Future Is Just-in-Time-Person-and-Place appeared first on IDEATE+EXECUTE.

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Identifying the Value of Crowdsourcing: A Talk with Dr. Zoe Szajnfarber


NASA used this product strategy approach when manufacturing a glove worn by astronauts on spacewalks. Open innovation is based on the idea of going outside the traditional organization to find the expertise to solve a problem. This expertise may take different forms.

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Tough Bosses, Unrealistic Goals, and Other Corporate Challenges That a Customer-Centric Product Strategy Can Empower You to Solve

Speaker: Bob Caporale, Founder of Strategy Generation Company

By driving your company’s “top-down” goals with a clear and well communicated “customer-up” product strategy! In this talk, you will learn how to: Empower both yourself and your company by developing a truly customer-centric product strategy. Execute your product strategy with a “customer-first” mindset.

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Shaping the Future: Product Strategy in the Age of Uncertainty

Speaker: William Haas Evans - Principal Consultant, Product Strategy Practice Lead, Kuroshio Consulting

A value-driven product organization optimizes team structures, funding cycles, processes, and metrics to drive traction and growth across the entire product adoption curve by identifying opportunities to solve valuable customer problems and closing those market gaps for either over-served or under-served markets.

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Understanding Users at Scale with Product Analytics

Speaker: Sandhya Hegde, Director of Product, Amplitude

Whether you are building new features, trying to improve customer experience or battling poor retention - user behavior forms the foundation of your product strategy. Present and drive product strategy based on evidence. Create frameworks to analyze user behavior. March 20 2018, 11 AM PST, 2 PM EST, 7 PM GMT

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How User Acceptance Testing Can Save You Time and Money

Speaker: J.B. Siegel, VP of Client Services, Seamgen

Siegel, VP of Client Services at Seamgen, as he explores how to use wireframes and clickable prototypes to validate your product. He’ll discuss how user testing allows you to really understand your users - and how to use the insights to inform your product strategy. The proper approach to designing user workflow diagrams.