Harvard Business Review

SEPTEMBER 11, 2024

In a crowded marketplace, traditional attention-grabbing marketing tactics often come off as narcissistic and off-putting. Brands can create meaningful awareness by embodying heroic qualities—acting as guardians against injustice, prioritizing others’ needs selflessly, and serving as mentors and role models.

Marketing 107

Marketing Management 107

Harvard Business Review

OCTOBER 7, 2024

Sponsor content from S&P Global Market Intelligence.

Marketing 105

Marketing Artificial Inteligence Learning Strategy 105

Idea to Value

JULY 20, 2021

The main problem is that companies that deliberately set out to disrupt and industry usually think that being different from the incumbents and aggressive in their marketing is a sound strategy, because they can point to the disruptors above as examples that it works. Disruption is a force which shapes markets.

Disruption 346

Disruption Strategy Strategy Industry 346

Idea to Value

JANUARY 18, 2021

Any company planning on bringing a new innovative solution to market must accept the fact that not every customer will be willing to buy it immediately. Diffusion is the process by which a new innovation or product is communicated over time amongst the participants in a social system or market. of the total market.

Innovation 307

Innovation Groups Marketing Company 307

Harvard Business Review

NOVEMBER 11, 2024

A study of over 1 million job listings posted before and after the introduction of major gen AI tools reveals the effect they’re having on gig workers.

Marketing 127

Marketing Study Tools Generative AI 127

Paul Hobcraft

MAY 19, 2021

For advanced batteries, this pathway to commercialisation is being funded by capital markets. In the IEA opinion, they believe and understand that technologies available on the market today provide nearly all the emission reductions required by 2030 in the Net-Zero plan to put the world on track for net-zero emissions by 2050.

Report 345

Report Innovation Technology Policies 345

Idea to Value

APRIL 12, 2022

What makes more sense: To be the first player in a brand new market, able to be the first (or only) company which customers buy from? To wait until other companies have proven there is a market for a new offering, and then quickly develop and scale your own? This can require significant marketing and sales effort to change.

Strategy 266

Strategy Strategy Technical Review Innovation 266

Harvard Business Review

OCTOBER 2, 2024

Automakers must forge strategic partnerships, invest in local R&D, and cultivate a brand identity that resonates with Chinese consumers.

Competition 118

Competition Marketing Company Policies 118

Paul Hobcraft

JANUARY 25, 2021

Organizations often are far too close to existing markets to recognize that they are actually shifting; they ignore or miss the signs in many ways. They have invested too much, they hang on, often reducing prices, pushing more volume into the markets, and crank out even more “extras” to offset change.

Disruption 336

Disruption Culture Marketing Technical Review 336

Idea to Value

AUGUST 13, 2021

In most cases, innovation and creative ideas add more value to the market or industry than previously existed. If your competition innovates, that might just help expand the market you are able to access as well. However, that is not how innovation works. So there is actually more overall value to share around. And vice versa.

Competition 305

Competition Creativity Industry Marketing 305

Destination Innovation

APRIL 5, 2021

Start by focussing on the market leading product (or products). Can you differentiate your innovation and increase the appeal of the product – maybe to a certain segment of the market – by adding something and removing something else? It does not have to appeal to the whole market. Does the new combination work?

Innovation 308

Innovation Brainstorming Survey Marketing 308

Idea to Value

MAY 28, 2021

Or if everything is going fine in your company but the market is changing, how do you know when to change the business model? The participants were however also told that a competitor is marketing that they already have a similar plane in development which is faster and cheaper and would make their product obsolete.

Project 321

Project Study Groups Marketing 321

Harvard Business Review

NOVEMBER 18, 2024

Contrary to popular belief, companies can create innovative solutions that address environmental challenges for society while delivering immediate economic benefits for themselves — it doesn’t have to be either or.

Disruption 103

Disruption Marketing Innovation Industry 103

Harvard Business Review

SEPTEMBER 12, 2024

Unaffordable housing is a major drag on the economy. Here’s what governments — and businesses — can do to meaningfully improve the situation.

Marketing 110

Marketing Policies 110

Harvard Business Review

JULY 31, 2024

During 2020-21 online grocery shopping soared from 3.4% to double digits as Covid-19 made customers reluctant to go into stores. Post Covid, online grocery shopping is still high, forecasted by Forrester (2021) to hit 10.4% How will grocery retailers service this new demand stream?

Marketing 120

Marketing Analysis Strategy Strategy 120

Idea to Value

MAY 21, 2021

This could be funding in the sense of time investment, but almost always it is also monetary funding to go from discovery, to research more about the technology, to developing concepts, products and finally scaling this into a profitable new innovation that the market adopts. Innovation Valley of Death.

Technical Review 289

Technical Review Innovation Technology Examples 289

Harvard Business Review

NOVEMBER 27, 2024

How to lay the strategic foundations for long-term success early on to avoid flaming out.

Marketing 79

Marketing How To Strategy Strategy 79

Idea to Value

APRIL 8, 2021

Jeff’s most recent company, Work Market, an enterprise software platform that enables companies to manage freelancers was acquired by ADP in 2018. We speak about some of research behind understanding how the job market has changed over the past decades, and what this says about how it will change in the future.

Software 273

Software Meeting Marketing Industry 273

Paul Hobcraft

DECEMBER 15, 2021

In this example above, as the knowledge of the market grows and the emerging understanding of the technology you have different horizons to invest in, to allocate your funds and resources but I feel this is a very “slow burn” allocation and the market might be changing faster than your response.

Strategy 312

Strategy Strategy Innovation Resources 312

Idea to Value

AUGUST 27, 2021

Is the glass half full or half empty? If you succeed at something, does that mean that someone else needs to lose?

Creativity 304

Creativity Study Marketing Resources 304

Destination Innovation

AUGUST 4, 2021

Marketing professionals look for weaknesses in their competitors’ marketing. Crooks look for flaws in security systems and then seek to exploit them. Sports coaches look for weaknesses in their opponents’ set-ups. Generals look for weaknesses in the enemy positions.

Examples 358

Examples Marketing System Learning 358

Business and Tech

JUNE 21, 2023

Being so successful with your own marketing company, what made you want to start SmallBizLadyUniversity and help others? During the pandemic, I was alarmed by how many small businesses were forced out of business largely because they didn’t have online marketing skills. What drove you to make the change to become your own boss?

Marketing 246

Marketing Groups Change How To 246

Idea to Value

OCTOBER 17, 2022

For example, it very succinctly outlined why management at the established market leading corporations may not realise they are being disrupted since their KPIs show they should focus on their largest, most profitable clients.

Disruption 221

Disruption Technical Review Innovation Marketing 221

HYPE Innovation

JULY 24, 2023

Innovation has become a much more strategic activity in modern enterprises, and its importance has grown significantly given its ever-increasing role in transforming the way companies work and expanding their opportunities in different markets.

Innovation 246

Innovation Marketing Company Management 246

Idea to Value

JANUARY 3, 2021

This is similar to how companies often don’t see challenges from other competitors, upstarts and new disruptive innovations in the market. Until I go to the barber, he holds up a mirror to a place I never usually see, and I see what everyone else does.

Disruption 282

Disruption Industry Leadership Marketing 282

Idea to Value

JANUARY 7, 2022

I will go through each of them one at a time, and explain the positive and negative aspects of each: Different possible organisational locations for innovation resources: Option 1: A bridge between R&D and Sales / Marketing. Good for marketing (“look how our company is visibly investing in innovation”).

Underperforming Technical Team 293

Underperforming Technical Team Resources Innovation Project 293

Idea to Value

APRIL 5, 2022

This could be for a number of reasons: People haven’t magically heard of your product if you have not done any marketing or spread the word. It might take time to convince the first early adopters , and only after that might the majority of the market even become aware of the product and willing to buy.

Marketing 244

Marketing Creativity Examples Company 244

HYPE Innovation

AUGUST 28, 2023

In today’s increasingly volatile, uncertain, disrupted, complex, and interconnected environment, it’s more important than ever for companies to learn how to adapt faster than the rest of the market in order to survive.

Disruption 246

Disruption Meeting Marketing Learning 246

Idea to Value

MARCH 4, 2021

In this episode of the Idea to Value podcast, we speak with one of the original kings of paid marketing, Perry Marshall.

Strategy 299

Strategy Strategy Marketing Change 299

Paul Hobcraft

JANUARY 1, 2022

Leaders are constantly worrying over what is valued in the market, what products and services are essential to defend, those they need to promote and improve. This understanding does not come out of “thin air” It comes out of having an organization that is market aware and innovative in responding.

Design 319

Design Leadership Innovation Engagement 319