Examples of Lateral Thinking in Marketing

Destination Innovation

Brand marketing offers tremendous scope for lateral thinking. Its whole branding, messaging and advertising is posited on one ridiculously obscure piece of lateral thinking – that customers might confuse the words market and meerkat and so search for comparethemeerkat.com.

Is your market large enough?

Idea to Value

All of the ideas above might be possible high-quality products, which would be extremely sought-after by the target market. The total market for the innovation is not viable. Scalpels for left-handed surgeons. Energy bars for vegan ultra-marathon runners.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Senior Marketing ManagerIn

whataventure

Senior Marketing ManagerIn ( m/w/d). Baue gemeinsam mit uns neue Unternehmen auf und zaubere einen funktionieren Marketing-Funnel. 4+ Jahre relevante Berufserfahrung als Marketing oder Growth Manager, vorzugsweise in einer Agentur oder/und Startup. Become part of the team!

Taking Final Ideas to Market is the Hardest Part

Paul Hobcraft

It seems so simple doesn’t it – “bringing final ideas to market”. Here in Europe, it is often suggested that “Europe is the cradle of creativity”, perhaps but I think the United States is “the crucible of innovation”, it forges ideas and takes them to market far better.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

FeaturedCustomers Report Names IdeaScale a Market Leader

IdeaScale

This success as innovators has not gone unnoticed, earning IdeaScale the title of market leader in a recent FeaturedCustomers Report. The FeaturedCustomers report uses a ranking system based on data from the customer reference platform, web presence, market presence, and social presence.

Report 207

Marketing Lessons from David and Goliath

Destination Innovation

Let’s start this marketing innovation blog with a Bible story from the book of Samuel. The post Marketing Lessons from David and Goliath appeared first on Destination Innovation. Marketing blockbuster book of samuel david and goliath encyclopaedia britannica lateral thinking nokia philistine wikipediaNow the Philistines gathered their forces for war and assembled at Sokoh in Judah. They pitched camp at Ephes Dammim, between Sokoh and Azekah.

Twenty Great Sales & Marketing Questions to Ask About Your Product

Destination Innovation

If you are launching a new product or service or if you want to review sales and marketing tactics for an existing product or service then here are twenty probing questions to ask. They are intended to challenge conventional assumptions and to take you back to the basics of sales and marketing. What makes our product different from other similar products on the market? It might well point out the need for more market research.

What are Marketing Dashboards and Why Do They Matter for Marketing Departments?

Leapfrogging

How to drive better marketing outcomes through use of a marketing dashboard. To do this, business leaders need to be able to effectively market and advertise their products and services to those in their target market. With the rise of technology, marketing has become more data driven than ever before , and we are seeing an increasing number of businesses look for ways to better track their marketing initiatives effectively.

An Innovation Market Can Find Your Next Winner

Destination Innovation

How do you choose which of your great ideas should get the money and people needed to bring it to market? But if you do not have such an app or you just want something more immediate and engaging then try setting up an innovation market. Image by Martin Winkler on Pixabay.

The Future of Email Marketing: Trends and Predictions for 2020

InnovationManagement

The importance of email marketing when spreading the word about a product or service cannot be overstated. Studies show that for every dollar spent on your email marketing campaign, you can get up to $44 as your ROI. This is 44 times more than other marketing channels like TV ads.

Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers. In particular, the evolution of the Marketing Operations (Ops) role has created a new standard in marketing and has become a vital component of an organization’s success.

Why every innovation plan will fail when it hits the market

Idea to Value

And then… The market hits back. In innovation, there is no way of knowing exactly how the market will react to your product once they finally see it. The boxer Mike Tyson once famously said: Everybody has a plan before they get punched in the mouth!

Praktikum Marketing & Sales bei GLEAM

whataventure

Praktikum Marketing & Sales bei GLEAM. Laufendes (FH/ Uni-)Studium idealerweise im Bereich Marketing oder Sales. Blog Business Model Marketing Top 3. The post Praktikum Marketing & Sales bei GLEAM appeared first on WhatAVenture. Werde Teil des Teams!

How Innovation is Changing Marketing; Interview With Marketing Expert John Bertino

Entrepreneur - Innovation

Business is ever-changing, and so are the marketing strategies that drive business growth and success. Marketing

Forget the "New Normal." There's No Normal in Marketing.

Entrepreneur - Innovation

Since the industry began hundreds of years ago, marketers have been adapting to widespread shifts in technology and engagement, and this still holds true today.

How to succeed as a marketing project manager

Cascade Strategy

Marketing project managers are an uncanny mix between artists and scientists

Your Guide to Using Conversational Marketing to Drive Demand Generation

What is conversational marketing really about? This guide will examine the market forces at play, shifting buyer trends, how to leverage conversation marketing, and the tactics involved in adopting it for a B2B demand generation strategy.

Praktikum Marketing (m/w/d)

whataventure

Praktikum Marketing (m/w/d). Du bist voller Tatendrang und möchtest neben deinem Studium praktische Erfahrung im Marketing & Social Media Bereich als PraktikantIn sammeln? Content Marketing (Case Studies, Videos, Blog). Blog Business Model Marketing Top 3.

Companies Don’t Innovate, Markets Do

Game-Changer

One of the reasons big companies can’t innovate is they grow inert and can’t match the dynamism of the market. Markets are dynamic, companies are not. It’s very hard for companies to match the velocity, variance and selection of markets. The narrative they tell themselves is their strategy works because they’re the first ones in the market to do so and so things. Nothing will happen unless the market is ready to adopt it.

How Is Digital Innovation Changing Marketing?

InnovationManagement

In 2013, Adobe conducted a comprehensive research study and found that 76% of marketers believe that marketing changed more in the past 2 years than in the previous 50. Today, fast digital innovation has been replaced with the strategic implementation of new technologies in marketing.

Does SMS Marketing Work?

The Human Factor

If so, there’s no doubt you have employed all kinds of techniques in order to achieve these goals, but for many, marketing ends up being the most important factor. Effective marketing is essential for businesses of all sizes and all industries. For many SMS marketing is the best option.

Data-Driven Marketing 101

This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics.

Traditional Marketing Tactics Needed for Digital Success

InnovationManagement

If you take a look at most marketing publications, the focus is on the latest and greatest marketing technology, the use of big data, and all the software, productivity, and organizational solutions you need to find and retain the best marketing force possible. The post Traditional Marketing Tactics Needed for Digital Success appeared first on Innovation Management.

Junior Marketing Manager*in (m/w/d)

whataventure

Junior Marketing Manager (f/m /d). From the fuzzy front end of innovation to successful market entry and scaling of new business models. Our junior marketing manager must have two super-powers. Blog Business Model Marketing Top 3. Become part of the team!

Expanding Into New Markets? Here Are Some Helpful Tips

IdeaScale

Expanding into new markets can be a lucrative business move, but it’s one that should be taken with care. Before you so much as dip a toe into a new market, you need some idea management. New markets may be the lifeblood of any business, but business history is littered with companies that leaped into new markets without, literally, any ideas. What’s Your Market? And remember to apply this to any market, even on the ones you’re already in.

Exago and New Whys join forces in the Saudi Arabia innovation market

Exago

The post Exago and New Whys join forces in the Saudi Arabia innovation market appeared first on Exago. Sharing the vision to enable and empower people innovation in organisations, New Whys is the latest partner to join EPIC – the Exago Partners Innovation Community.

Best Practices for Marketing Database Cleanse

Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. Download the eBook to get the most out of your database cleanse and find an appropriate vendor for your B2B marketing objectives.

5 Steps to Brainstorm the Future of Your Market

HYPE Innovation

The first post introduced the ten questions , and this post provides guidance, practical tips, and examples on how to get started with brainstorming the future of your market and develop foresight capability step-by-step. This is the second blog post in HYPE's series on the ten most-often-asked questions about strategic foresight.

5 of the Wildest, Craziest Marketing Stunts We've Seen from Taco Bell

Entrepreneur - Innovation

MarketingInnovation and creativity are embedded in Taco Bell's DNA.

Why Experiential Marketing Is A Must In 2020

InnovationManagement

The post Why Experiential Marketing Is A Must In 2020 appeared first on Innovation Management. Strategies customer behavior customer engagement customer interaction customer involvement event marketing experiential marketing marketingConsumers are no longer excited by traditional commercials, including display ads, banner ads, and native ads. In fact, these ads are causing a pandemic known as “ad fatigue” and symptoms range from disinterest, boredom, and more.

Product Market Fit: is your product what the market is looking for?

mjvinnovation

What is Product Market Fit? The source of competitive advantage is disruption, and whoever manages to survive it will differentiate themselves within the invisible hand of the market. That’s where Product Market Fit comes in. How to identify the Product Market Fit?

The Ultimate Marketing Efficiency Checklist

Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have!

Virtual Reality and Subliminal Marketing

Daniel Burrus

Removing the everyday distractions of modern life and locking consumers away in an entirely immersive experience is every marketer’s dream — so before “plugging in,” we should all consider the potential implications of the use of this unregulated technology to manipulate us. There is an enormous responsibility for any advertising agency considering bringing any form of advertising or marketing to virtual reality.

How Big is Your Market and Where Will You Start?

Tim Kastelle

To get to that size, they must have been building for a huge market right from the start, right? They slowly added features, like The Wall – this happened when they expanded their market to everyone that had a.edu email address – 20 million people or so. Their markets looked like this: When you launch something new, you need to have a handle on a couple of things: what the overall potential market is, and who your first niche will be.

How Eco-Friendly Businesses Can Improve Their Online Marketing Efforts

InnovationManagement

The post How Eco-Friendly Businesses Can Improve Their Online Marketing Efforts appeared first on Innovation Management. Organization & Culture brand awareness eco friendly business environment green business marketing

Brand Is Not Just a Marketing Function

Cascade Strategy

If you hang around the business world for a while, you’re bound to hear a lot of different platitudes about branding. Every company is trying to create a unique brand for themselves that stands for who they are and what they do.

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. However, there’s no team better suited to lead that charge than the marketing department.

SMB Checklist for Marketing Innovations

Innovation Excellence

Here is a collection of digital marketing tactics that can serve as a marketing and PR checklist for the new product launches. Innovation marketing People & Skills Processes & Tools Social Media public relations tools

Shaping the Future of the Labor Market with Open Innovation

Idea Drop

Open Innovation to Meet the Challenges of the Labor Market Open innovation is a new framework to solve problems in a high-yield and low-cost manner. The post Shaping the Future of the Labor Market with Open Innovation appeared first on Idea Drop | Idea Management Software.

What are the new marketing roles?

mjvinnovation

No matter what segment of the market your company operates in, marketing is experiencing a revolution right now. In this article, we will shed some light on the new roles of Marketing. Marketing far beyond customer attraction and retention. Marketing

Does the Stock Market Inhibit Innovation?

Destination Innovation

His conclusion is that these results suggest that the transition to public equity markets leads firms to reposition their R&D investments toward more conventional and safer projects. Going Public: How Stock Market Listing Changes Firm Innovation Behaviour is a 2015 paper by Simon Wies of Goethe University, Frankfurt and Christine Moorman of Duke University. It looks as though we pay a heavy price in lost innovation because of the Stock Market’s obsession with quarterly results.

The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.