IdeaScale

JUNE 21, 2023

What is Qualitative Market Research? Qualitative market research is defined as a systematic and open-ended market research method used to gain understanding of consumer behaviour, perceptions, preferences, and motivations.

Examples 130

Examples Marketing Analysis Data 130

IdeaScale

MAY 17, 2023

What is Quantitative Market Research? Quantitative market research is defined as a type of research that involves the collection and analysis of numerical data to understand market trends, consumer behavior, and other business-related variables.

Examples 130

Examples Marketing Survey Analysis 130

Christensen Institute

JUNE 13, 2023

At the Christensen Institute, we espouse the virtues of market-creating innovations. Market-creating innovations transform complex and expensive products into simple and more affordable products, making them accessible to a wider segment of the population–nonconsumers. Javier Lozano’s market-creating innovation targeted these people.

Innovation 122

Innovation Marketing Entrepreneurship Examples 122

Christensen Institute

JUNE 15, 2023

Market-creating innovations transform complicated and expensive products into simple and affordable ones so more people in society can access them. In short, market creating innovations are necessary to create prosperity. However, they can foster an environment that cultivates market creating innovations.

Innovation 118

Innovation Marketing Groups Strategy 118

Christensen Institute

OCTOBER 11, 2022

One key strategy to spur this improvement is through market-creating innovations (MCIs), which transform complicated and expensive products into products that are simple and affordable, making them accessible to a whole new segment of people for whom there was always underlying demand, but no adequate solution on the market.

Innovation 116

Innovation Marketing Radical Innovation Industry 116

Harvard Business Review

JUNE 5, 2023

A study of B2B companies found that just one in 20 was able to consistently grow sales faster than sales and marketing expenses. Research shows the three ways companies can do this are to refine the go-to-market model, turn every rep into an A player, and make sales and marketing support more efficient.

Strategy 105

Strategy Strategy Marketing Study 105

Christensen Institute

APRIL 11, 2023

But, it doesn’t have to be this way if this question is asked: What kind of market do I want to create? Integrating responsibility into prosperity Once upon a time, the US resembled growth economies today, and it developed into a prosperous nation through markets. Poverty isn’t simply the condition of not having enough money.

Marketing 138

Marketing Learning Innovation Examples 138

Harvard Business Review

AUGUST 1, 2023

The pandemic undoubtedly changed how marketers approach channel strategy, and there is no single route to success. With more channels than ever, marketers need to map which channels add clear value and forget the rest. It can be tempting to enter a channel because your competitors are there.

Change 67

Change Marketing Analysis Survey 67

Business and Tech

DECEMBER 8, 2021

Real estate industry leaders share their insights on how the rental market has evolved in the face of COVID-19 and rapidly advancing technology. The post The Modern Rental Market According to the Experts appeared first on Business and Tech. Dylan Lenz Founder and CEO, Naborly. Kulveer Taggar Co-Founder and CEO, Zeus Living.

Marketing 264

Marketing Trends Industry Tools 264

IdeaScale

APRIL 9, 2020

This success as innovators has not gone unnoticed, earning IdeaScale the title of market leader in a recent FeaturedCustomers Report. The FeaturedCustomers report uses a ranking system based on data from the customer reference platform, web presence, market presence, and social presence. What It Means to be a Market Leader.

Report 246

Report Marketing Idea Management Crowdsourcing 246

Paul Hobcraft

JULY 30, 2020

It seems so simple doesn’t it – “bringing final ideas to market”. Here in Europe, it is often suggested that “Europe is the cradle of creativity”, perhaps but I think the United States is “the crucible of innovation”, it forges ideas and takes them to market far better. So easy to say, yet it does seem so very hard to achieve.

Marketing 235

Marketing Innovation Underperforming Technical Team Leadership 235

Brunner

MARCH 24, 2023

At the most recent ANA Master’s of Marketing conference , Marc Pritchard, the chief brand officer at Procter & Gamble Co., presented the seven habits marketers need to adopt to drive business growth — in particular, multicultural market growth. “We Represent all your customers Look at your marketing messages holistically.

Marketing 70

Marketing LEAN Groups Exercises 70

Business and Tech

DECEMBER 7, 2021

When it comes to marketing your small business, you’re searching for a solution that guarantees big impact with minimal lift — and with social media and email marketing metrics rapidly dropping, you may be wondering how best to utilize your time and marketing spend. Here’s how to make text marketing work for your business: 1.

Marketing 130

Marketing Engagement Data Video 130

Idea to Value

JUNE 22, 2021

And then… The market hits back. In innovation, there is no way of knowing exactly how the market will react to your product once they finally see it. Even more importantly, the time and effort in the innovation project before the market ever sees the results will also not run as planned. plan vs reality.

Innovation 216

Innovation Marketing Agile Project 216

Christensen Institute

JUNE 21, 2023

So, why did MercadoLibre–and other successful companies operating in growth markets –have to build these components of its business itself? Interdependent architectures are necessary when markets are being created by companies because many of the components in the product or industry are still new and not yet defined.

Marketing 106

Marketing Innovation Company Industry 106

Destination Innovation

DECEMBER 30, 2019

How do you choose which of your great ideas should get the money and people needed to bring it to market? But if you do not have such an app or you just want something more immediate and engaging then try setting up an innovation market. Try using the wisdom of crowds. Here is it how it works.

Innovation 233

Innovation Marketing Brainstorming Project 233

Christensen Institute

AUGUST 1, 2023

Mercosur, the South American Common Market founded by Argentina, Brazil, Paraguay, and Uruguay, was supposed to reduce barriers to trade, create a customs union with common policies, and foster economic integration among its members. Unfortunately, Mercosur hasn’t lived up to its hype. How might Mercosur live up to its hype?

Marketing 96

Marketing How To Innovation Analysis 96

Brunner

SEPTEMBER 14, 2023

This creates a challenge for healthcare marketers who need to generate demand but now have lost their ability to track and report on their campaigns. Building a new way to measure marketing impact To deal with this challenge, a collaborative team at Brunner has started building a system to replace media performance reporting.

Report 89

Report Underperforming Technical Team Marketing Knowledge Base 89

Harvard Business Review

JULY 14, 2023

Pentagon procurement procedures have long complicated commercial software companies’ entrance into the defense market difficult, but the authors’ experience working with both tech startups and the defense industry leads them to believe that now is a good time for companies to enter the market.

Software 79

Software Company Marketing Industry 79

Destination Innovation

APRIL 5, 2019

Let’s start this marketing innovation blog with a Bible story from the book of Samuel. The post Marketing Lessons from David and Goliath appeared first on Destination Innovation. Now the Philistines gathered their forces for war and assembled at Sokoh in Judah. They pitched camp at Ephes Dammim, between Sokoh and Azekah.

Marketing 244

Marketing Innovation Meeting 244

IdeaScale

JUNE 25, 2023

In today's rapidly evolving market, it is essential for businesses to understand the principles of disruptive innovation to stay competitive. The concept of disruptive innovation was coined by Clayton Christensen in his groundbreaking book, The Innovator's Dilemma.

Disruption 130

Disruption Innovation Marketing Competition 130

Christensen Institute

DECEMBER 21, 2022

On December 6, 2022, I got the opportunity to attend the inaugural Investing in Innovation (I3) Access to Market event in Nigeria. First the event was focused on the innovators and, more specifically, connecting them to markets. Investing in market-creating innovations is the key to this prosperity.

Marketing 131

Marketing Innovation Strategy Strategy 131

Innovation Excellence

MARCH 9, 2023

GUEST POST from Shep Hyken According to bestselling author and marketing expert Mark Schaefer, the next—and last—great marketing strategy is community. When I read his latest book, Belonging to the Brand, I was intrigued by the subtitle, Why Community is the Last Great Marketing Strategy. Is it really the last?

Marketing 81

Marketing Strategy Strategy 81

HYPE Innovation

MARCH 7, 2022

While the sixth post offered insights on how foresight can inform business models, people, and organization development , this post looks at foresight's support for innovation management in identifying future market needs and potential solutions for them.

Marketing 130

Marketing Innovation Management Innovation Management 130

Christensen Institute

NOVEMBER 22, 2022

As I’ve recently highlighted in my latest blogs , there is great entrepreneurial opportunity in Africa’s electricity market: Africa’s mass nonconsumption of electricity is ripe for market creation. A brief history of the market-creating organization. Better market, better future.

Marketing 98

Marketing Entrepreneurship Innovation System 98

Harvard Business Review

JULY 19, 2023

Sustainably-marketed goods are consistently growing across demographics, indicating that compelling sustainability claims can boost customer engagement and business growth.

Marketing 76

Marketing How To Study Engagement 76

Christensen Institute

JANUARY 31, 2023

Despite these features Simon was a flop and only stayed on the market for six months. The modern day smartphone market truly took off in the 2000s, with the introduction of the iPhone. What the stories behind these innovation evolutions teach us is that it takes a lot more than just an invention to create a market.

Marketing 105

Marketing Innovation Design Change 105

Brunner

JULY 26, 2023

At Brunner, we think of content strategy as the foundational guide for creating, distributing, and managing strategic content to meet specific business and marketing goals. How can content strategy affect our daily lives as marketers? Delaney Held is lead, content marketing at Brunner. What is content strategy? She holds a B.A.

Roadmap 89

Roadmap Strategy Strategy Engagement 89

Innovation Excellence

AUGUST 14, 2022

Marketability may apply to things i.e. goods or services or people. People may study for a degree to improve their marketability. GUEST POST from Arlen Meyers, M.D. When it applies to people, we are talking about making them attractive to potential employers or clients.

Marketing 74

Marketing Study 74

Tullio Siragusa

MARCH 6, 2023

Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A Post-merger and acquisition integration can be a complex and challenging process. One of the most critical aspects of successful integration is unifying the sales and marketing functions of the newly merged or acquired organization.

Design Thinking 116

Design Thinking Design Marketing How To 116