Marketing Related Topics 
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APRIL 7, 2025
The Brand Pyramid is a strategic marketing framework that illustrates the emotional and rational journey a customer takes in building a relationship with a brand. Brand Pyramid in Marketing Strategy The Brand Pyramid is especially useful for positioning a brand, launching new products, or rebranding. What is a Brand Pyramid?
Leapfrogging
APRIL 15, 2025
What is a Geographic Market Expansion Strategy? A Geographic Market Expansion Strategy is a structured plan used by businesses to enter and grow in new geographic regions, whether across cities, states, countries, or continents. The strategy goes beyond simply opening a new location or launching an ad campaign in a different area.
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Leapfrogging
APRIL 22, 2025
It answers the critical marketing question: Why should a customer choose you over your competitors? It is used internally to align marketing, product, sales, and leadership teams and externally to attract and convert customers. Aligned go-to-market strategy Keeps sales, product, and marketing teams focused on the same promise.
Leapfrogging
APRIL 15, 2025
Ethnographic Research in Marketing Ethnographic Research plays a foundational role in innovation by bringing the voice and behaviors of the user into the center of decision-making. Lead Successful Marketing Projects! Lead Successful Marketing Projects! Understand workflows, constraints, and cultural factors.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Leapfrogging
APRIL 15, 2025
Growth hacking is a fast-paced, experiment-driven approach to marketing focused on rapidly growing a business using creative, low-cost, and scalable tactics. Why Growth Hacking in Marketing i s Important Growth hacking is especially powerful for startups and fast-growing companies with limited resources but ambitious goals.
Leapfrogging
APRIL 15, 2025
What is the 4 Ps Marketing Mix Model? The 4 Ps Marketing Mix Model is a foundational marketing framework that outlines four key elements businesses must consider to successfully market a product or service: Product, Price, Place, and Promotion. Introduced by marketing professor E.
Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology
Ever wondered why sales and marketing teams often struggle to collaborate effectively? Diverging goals, poor communication, and conflicting strategies frequently create silos, leading to a disconnect where marketing efforts fail to translate into substantial sales conversions. Enter Account-Based Marketing (ABM).
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2
Join Steven Bryerton, SVP of Sales at ZoomInfo, and Robin Izsak-Tseng, VP of Revenue Marketing at G2 in this webinar where you're guaranteed to walk away with a fresh understanding of and a new perspective on intent data! Turn your go-to-market motions around with intent data!
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. These innovations are ultimately connecting sales and marketing teams in smarter ways, turning alignment into real revenue and impact beyond the first click.
Advertiser: ZoomInfo
This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics. Here’s what’s covered: How data-driven marketing drives the customer experience. Understanding marketing strategy & performance. The most challenging obstacles to data-driven marketing success.
Advertiser: ZoomInfo
As marketing becomes more tech-driven, the role of marketing operations (MOps) is getting more complex. Today, the discipline is increasingly interwoven with other vital go-to-market motions — including sales and customer support — and is responsible for all business elements associated with marketing, including the tech stack.
Advertiser: ZoomInfo
As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers.
Advertiser: ZoomInfo
When times are tough and marketers are asked to do more with the same (or less), we have to make tough choices. Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have! However, you might be able to squeeze more value from the tools and processes you’re already using.
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