Innovation Excellence

MARCH 22, 2024

Market risk – Will they buy it? Market risk – Test it with the customer. GUEST POST from Mike Shipulski Technical risk – Will it work? Emotional risk – Will people laugh at your crazy idea? Technical risk – Test it in the lab. Emotional risk – Try it with a friend. Technical risk – […]

Marketing 109

Marketing Design Technology Leadership 109

Harvard Business Review

MAY 24, 2024

And that process, which will be highly consultative and conversational, will create a new information pipeline that marketers need to monitor to ensure their brands are presented for relevant prompts and described accurately. The authors present three ways for marketers to rise to this challenge.

Artificial Inteligence 119

Artificial Inteligence Marketing ChatGPT Learning 119

Harvard Business Review

MARCH 6, 2024

Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research. Yet their research also showed that few CEOs recognize the potential for marketing as a growth accelerator. The first is to define what you need from marketing.

Marketing 134

Marketing Strategy Strategy Competition 134

Harvard Business Review

AUGUST 21, 2024

If you’re developing influencer marketing strategies, this episode is for you.

Marketing 101

Marketing Strategy Strategy How To 101

IdeaScale

MARCH 10, 2024

Strategic marketing innovations are crucial for businesses looking to stay ahead of the curve and succeed in today's highly competitive market. Here are ten game-changing strategic marketing Here are ten game-changing strategic marketing

Marketing 130

Marketing Change Trends Competition 130

Harvard Business Review

APRIL 10, 2024

In today’s always-on environment, AI tools can help marketers optimize and personalize their campaigns quickly and efficiently. Impact-driving work requires both human ingenuity and machine speed — a combination marketers can’t fully embrace without daily practice. But AI alone won’t yield meaningful campaigns.

Marketing 127

Marketing Tools Creativity Artificial Inteligence 127

Harvard Business Review

MAY 17, 2024

It used to be thought that globalization would flatten out cultural differences among countries and regions of the world, making it easier than ever for companies to move into foreign markets.

Marketing 114

Marketing Culture Leadership Study 114

Harvard Business Review

JANUARY 3, 2024

Norway, and other Scandinavian nations were early adopters of EVs, and Germany and Japan have long been automotive powerhouses, their EV markets have lagged in mass market adoption compared to China. In 2022, new EV sales in China grew by 82%, and the country provided 35% of global EV exports. While the U.S.,

Marketing 127

Marketing Industry Technology Learning 127

IdeaScale

MARCH 3, 2024

The diffusion process in marketing refers to the spread of a product or service throughout a market or population. Understanding the diffusion process is crucial for any marketer who wants to create an effective marketing strategy. What is the [.]

Marketing 130

Marketing Strategy Strategy 130

Harvard Business Review

DECEMBER 11, 2023

Nondisruptive creation is when you create a new market without needing to tear down or displace others or your own business. There are no failed companies, lost jobs, or destroyed markets in its wake, opening a path to innovation where business and society can better thrive together.

Marketing 125

Marketing Innovation Disruption Industry 125

Brunner

MARCH 24, 2023

At the most recent ANA Master’s of Marketing conference , Marc Pritchard, the chief brand officer at Procter & Gamble Co., presented the seven habits marketers need to adopt to drive business growth — in particular, multicultural market growth. “We Represent all your customers Look at your marketing messages holistically.

Marketing 95

Marketing Groups Report Conference 95

Harvard Business Review

JUNE 27, 2023

The general rule of enterprise finance is that marketing budgets drop like a stone at the first sign of trouble and rise like a feather once the environment is more settled. It’s tough to see a significant increase in marketing budgets in the near term.

Marketing 101

Marketing Survey Disruption Project 101

Harvard Business Review

MAY 31, 2024

Entering a foreign market comes with inherent challenges. Whether capitalizing on outsider status to tap into local labor markets, establishing potent associations to build credibility, or forging strategic partnerships to foster mutual international growth, your foreignness can indeed become your competitive edge.

Competition 117

Competition Marketing Company Resources 117

IdeaScale

SEPTEMBER 8, 2023

Table of Content What is Market Research Analysis? Market research analysis is defined as the systematic process of collecting, processing, interpreting, and evaluating data related to a specific market, industry, or business environment.

Analysis 130

Analysis Marketing Trends Competition 130

IdeaScale

JULY 6, 2023

What is Healthcare Market Research? Healthcare market research is defined as the systematic collection, analysis, and interpretation of data and information related to the healthcare industry. Healthcare market research aims [.]

Marketing 130

Marketing Analysis Trends Study 130

IdeaScale

APRIL 9, 2020

This success as innovators has not gone unnoticed, earning IdeaScale the title of market leader in a recent FeaturedCustomers Report. The FeaturedCustomers report uses a ranking system based on data from the customer reference platform, web presence, market presence, and social presence. What It Means to be a Market Leader.

Report 246

Report Marketing Software Idea Management 246

Business and Tech

DECEMBER 8, 2021

Real estate industry leaders share their insights on how the rental market has evolved in the face of COVID-19 and rapidly advancing technology. The post The Modern Rental Market According to the Experts appeared first on Business and Tech. Dylan Lenz Founder and CEO, Naborly. Kulveer Taggar Co-Founder and CEO, Zeus Living.

Marketing 264

Marketing Trends Report Industry 264

Christensen Institute

OCTOBER 5, 2023

In this piece, we’ll explore one of the two types of disruption: new market disruptions and, consequently, market-creating innovations (MCIs)— the specific spark that births a new market structure. When fully harnessed, new markets fueled by MCIs can lift an entire nation out of poverty. Nations are built from markets.

Tips 98

Tips Marketing Disruption Competition 98

Paul Hobcraft

JULY 30, 2020

It seems so simple doesn’t it – “bringing final ideas to market”. Here in Europe, it is often suggested that “Europe is the cradle of creativity”, perhaps but I think the United States is “the crucible of innovation”, it forges ideas and takes them to market far better. So easy to say, yet it does seem so very hard to achieve.

Marketing 235

Marketing Underperforming Technical Team Leadership Resources 235

IdeaScale

DECEMBER 10, 2023

In today's competitive business world, it's no longer enough to rely on traditional marketing methods to grow your brand and engage with your audience. To stand out from the competition, you need to adopt innovative marketing ideas. And it can help you reach new audiences, build brand loyalty, and increase your bottom line.

Engagement 130

Engagement Marketing Competition Innovation 130

IdeaScale

JUNE 21, 2023

What is Market Research? Market research is defined as the systematic collection, analysis, and interpretation of data about a specific market, industry, or consumer segment. It involves studying customers, competitors, and market dynamics to identify opportunities, mitigate risks, and make informed business decisions.

Marketing 130

Marketing Examples Analysis Study 130

Christensen Institute

OCTOBER 11, 2022

One key strategy to spur this improvement is through market-creating innovations (MCIs), which transform complicated and expensive products into products that are simple and affordable, making them accessible to a whole new segment of people for whom there was always underlying demand, but no adequate solution on the market.

Marketing 105

Marketing Radical Innovation Innovation Industry 105

Harvard Business Review

DECEMBER 11, 2023

But this does not necessarily justify inaction, nor does it require a blanket approach to generative AI where marketers either blindly take risks or avoid AI altogether. In fact, a promising way to navigate this is a nuanced approach for which marketers systematically identify areas to experiment with generative AI and areas to wait-and-see.

Generative AI 128

Generative AI Marketing Artificial Inteligence Data 128

IdeaScale

JUNE 21, 2023

What is Qualitative Market Research? Qualitative market research is defined as a systematic and open-ended market research method used to gain understanding of consumer behaviour, perceptions, preferences, and motivations.

Marketing 130

Marketing Examples Analysis Data 130

Daniel Burrus

JANUARY 17, 2024

You only have two options when it comes to the future of technology in marketing: First, which is unfortunately appealing to many, you can hunker down, sticking to the old marketing tactics to drive sales. This strategy seems safe because others are taking the risks, not you.

Marketing 94

Marketing Technology Strategy Strategy 94

Harvard Business Review

NOVEMBER 16, 2023

Generative AI holds the promise of transforming marketing in all sorts of remarkable ways, but marketing leaders have been reluctant to embrace it and lag behind their peers in other fields. This and other findings emerged in a survey that the authors recently conducted with 600 business leaders from large U.S.-based based companies.

Marketing 117

Marketing Generative AI Survey Learning 117

Daniel Burrus

NOVEMBER 1, 2023

They battle for mere slivers of market share that could just as easily go to the next company in line in the blink of an eye. In today’s economy, most organizations are locked in fierce competition with others in their industry. They compete for the same customer base, which results in them competing for rather slim profit margins.

Marketing 99

Marketing Competition Industry Company 99

Destination Innovation

DECEMBER 30, 2019

How do you choose which of your great ideas should get the money and people needed to bring it to market? But if you do not have such an app or you just want something more immediate and engaging then try setting up an innovation market. Try using the wisdom of crowds. Here is it how it works.

Marketing 236

Marketing Brainstorming Innovation Project 236

IdeaScale

MAY 17, 2023

What is Quantitative Market Research? Quantitative market research is defined as a type of research that involves the collection and analysis of numerical data to understand market trends, consumer behavior, and other business-related variables.

Marketing 130

Marketing Examples Survey Analysis 130

Business and Tech

DECEMBER 7, 2021

When it comes to marketing your small business, you’re searching for a solution that guarantees big impact with minimal lift — and with social media and email marketing metrics rapidly dropping, you may be wondering how best to utilize your time and marketing spend. Here’s how to make text marketing work for your business: 1.

Marketing 130

Marketing Engagement Data Video 130