Analysts and professionals alike tend to argue that account based marketing (ABM) is not new. On the surface, this is an accurate statement. However, ABM practitioners have evolved the strategy from development to implementation.
So, what does ABM look like in 2022? Instead of wading through a series of vague “how-to kick-start your ABM strategy!” talking points, we thought it would be more helpful to examine an ABM program that ZoomInfo executed. In just 90 days, we were able to increase our pipeline by 114% and the customer base for this particular product by 30%.
ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy. In this eBook, we will reveal the good and the bad from our own campaign, and highlight some key takeaways on how to improve your ABM strategies moving forward.
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