"If you build it, they will come” is an idea that runs rampant in organizations. Creating new software and releasing it into the marketplace to achieve wild success is the dream! The act of onboarding the customer – and putting the customer first during this onboarding – seems like a no-brainer thing to get right, but so many get it wrong.

As people have learned in previous webinars, customer onboarding should be fast, easy, and seamless almost to the point where the customer doesn’t even realize the onboarding was a process. If you can simplify your onboarding process and show your product's value from the beginning, you can lower customer churn and increase the usability of your product.

In this webinar we will review:

  • The elements of good customer onboarding
  • Examples of successful product onboarding strategies
  • How "doing this, not that" can benefit product managers and help them avoid the negative response that a clunky onboarding experience provides
  • How to pivot when you notice the friction of poor onboarding

November 15, 2022 at 12:30 pm PT, 3:30 pm ET, 8:30 pm BST


Use Product Management Today’s webinars to earn professional development hours! Attendance of this webinar will earn one PDH toward your NPDP certification for the Product Development and Management Association.

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