Entering a new demand gen position in a volatile market is nerve-wracking. All eyes are on you to make an impact — fast.
That’s where your data comes in. In demand generation, data is essential for knowing who you should target and how.
In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data.
Ready to impress your boss with killer results?
Learn how to carry out a data-driven demand gen strategy by:
- Nailing down your ideal customer profile (ICP)
- Leveraging intent data
- Personalizing messages to your priority accounts
- Reviewing, reporting, and refining for better results
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