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How 3 companies used disruptive innovation to transform their industries

Idea Drop

Christensen, the term ‘ disruptive innovation ’ refers to a new entrant into a market who eventually disrupts and outperforms the established players. By offering an alternative product or service that is usually more convenient and affordable, the new company is able to reach consumers who had previously been ignored.

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When innovation led to a reversal of fortunes

hackerearth

(Read WSJ ’s “Is a Peanut-Butter Pop-Tart an Innovation?” There are plenty of expert definitions of innovation out there. Companies are leaving no stone unturned in their attempts to drive innovation, be it radical, incremental, or breakthrough. for some bit of honest and brutal humor.). Weathering the perfect storm.