How to look beyond product innovation in medium enterprises

Exago

One of the most common myths when leading idea management in medium enterprises is that you should strongly focus efforts on product innovation, as the ultimate goal is to have the next big thing.

Can We Have One of These? A Product Innovation Platform

Paul Hobcraft

Recently I was exploring the world of Product Lifecycle Management (PLM) and read an excellent Whitepaper from Aras Corp , one of the leading PLM solution providers. I have argued we do need to change the way we undertake innovation and its development. A truly open innovation platform.

Five Product Innovations that Evolved Over Time

IdeaScale

The product innovations that generate the most excitement and public interest are the disruptive innovations. However, these innovations aren’t that common. To illustrate how this can happen, it’s helpful to look at innovations that evolved over time.

Leading and Managing Product Innovation Teams [interview]

Innovation Excellence

What I didn’t expect was the reflective advice it would provide on leadership and management, Innovation Interviews Leadership Management Product Innovation R&D Conflict Management Innovation Management Innovation Teams Interview ip New Product Development (NPD) Podcast

Measuring Innovation Performance

Measuring innovation performance Our innovation campaigns prove that there is a way to. measure innovation performance. Innovation-active ?rms tability and productivity, increased. Along with balancing the innovation. aside as innovation spend.

Content Marketing for Product Innovators

Innovation Excellence

If you want to know how to leverage content marketing to position your product in your customer’s mind, a great person to ask is Jerod Morris, VP of Marketing at Rainmaker Digital. Continue reading → Innovation Product Innovation marketing content marketing Product Management

Why Product Innovation Starts with Materials

Innovation Excellence

Materials can elevate a product, to be sure, but using them incorrectly or ineffectively has the opposite effect. And because it's hard to know how a finished product will actually look and feel in the hands of consumers, it's easy to make mistakes in development. Innovation

The Essential 4-step Product Innovation Process [podcast]

Innovation Excellence

I love hearing how companies are creating successful products that provide customers value, which is the topic of this episode. Gordon Stannis, the Director of Design and Strategy at Twisthink shares their approach to developing innovative solutions for their Fortune 500 clients. Gordon started his work as an industrial designer and then moved into product. Case Study Design Digital Innovation Design Thinking innovation process Product Management product managers

Rebuild Personas According to Your Next Product Innovation

InnovationManagement

In this article, Product Innovation Manager Alex Igor Sanghikian discusses the Adjacent Possibilities framework for product management. Using personas in your design thinking framework is important, but are the results satisfying and clear?

Innovation Insights from the Founder of Sony

Destination Innovation

They founded Tokyo Telecommunications Engineering, Corporation and their first product was an automatic rice cooker which failed to sell well. At that time Japanese companies had a reputation for producing cheap, low-quality products which were often copies of Western merchandise.

Data From 3.5 Million Employees Shows How Innovation Really Works

INNOVATION Data From 3.5 Million Employees Shows How Innovation Really Works by Dylan Minor, Paul Brook, and Josh Bernoff OCTOBER 09, 2017 UPDATED OCTOBER 09, 2017 JUAN DÍAZ-FAES FOR HBR Sales and marketing were once disciplines ruled by emotions. ectively engaged in innovation.

Empowering Teams Through Metrics at Apple

Innovation Excellence

Apple is an iconic brand noted for disruptive innovation. In the heat of the digital revolution that it helped spark, Apple’s products became a portfolio of increasingly complex and diverse offerings. Apple Disruption Innovation Management Product Innovation R&D

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13 Plastic Packaging Alternatives

Innovation Excellence

Innovation Product Innovation Science Sustainability #plastic #environment #sustainabilityWhy should brands care? Plastics is one of the biggest challenges the world is facing right now.

Thought Commerce™ – 3 Ways to Recognize It; Why You Should Care

Innovation Excellence

Consumer Innovation Disruption Entrepreneurship Experience Innovation Innovation Innovation Perspectives Intellectual Property Product Innovation change management Ecommerce ideas thought commerce“Thought.” Thought is epically powerful and hugely important. Tony Robbins, Bob Proctor, and before them, Napoleon Hill – all motivational rock stars – consistently drill into their audiences that NOTHING becomes a reality until or after it’s first a thought.

Rituals – The Secret to Instant Innovation

Innovation Excellence

Consumer Innovation Creativity Innovation Product Innovation Strategy Consumer Insight innovation trends product innovation RitualsWhy does knocking on the table before eating a baby carrot make it taste better?

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Quantifying a Culture of Innovation

INNOVATION A RIGOROUS, QUANTITATIVE ANALYSIS OF. CORPORATE INNOVATION CULTURES Is there a best way for companies to innovate successfully? innovation practices at these companies. opportunity to treat innovation as a. ideas into innovations that make a difference.

Driving Business Impact from Retail Innovation Labs

Innovation Excellence

As retailers strive to reinvent their customer experience and drive loyalty, many are opening innovation labs or centers that are focused exclusively on digital efforts or product innovation.

The Eco Lux Trend – Is Your Brand Missing Out?

Innovation Excellence

Innovation marketing Product Innovation Social Innovation Strategy Sustainability Trends product innovation social innovation sustainabilityLike it or lump it, the “eco” market is not going anywhere. 66% of global consumers say they are willing to pay more for sustainable brands (Bain & Company). Despite global economic instability, last year the luxury market grew by 5% to an estimated €1.2 trillion globally (Bain).

Design Thinking Grows Up – Welcome to Experience Thinking

Innovation Excellence

Prologue Design Thinking is an incredibly powerful way to approach the design of just about anything that involves an interaction with people (or other intelligent creatures).

For whom do you create new products?

Innovation Excellence

According to AcuPoll more than 95-percent of new products fail each year. This harrowing statistic should sound an alarm, one that says the way we approach the conceptualization and launch of new products does not work.

Amazing PLM Governance

Innovation Excellence

Governance Innovation Product Innovation Strategy Business Results Governance Models Governance Team Medical Device PLM PLM product innovation Product Lifecycle Management

Measuring Innovation, Part 3/3: The Growth Innovation Index (GII)

Innovation Excellence

This article is the third and final in a series of 3 articles discussing measuring product innovation.

Measuring Innovation, Part 2/3: The Criteria for a Good Innovation Index

Innovation Excellence

This article is the second in a series of three articles discussing measuring product innovation.

3 Months in Virtual Reality, 6 Lessons Learned

Innovation Excellence

Change Cognition Consumer Innovation Creativity Disruption Entertainment Product Innovation Technology gaming Oculus product innovation technology Virtual_Reality vrSo now I finally have my own VR setup at home. I’ve spent many hours in VR. I visited the Himalaya.

8 Myths That Cost Innovation

Innovation Excellence

Here are eight innovation myths that are probably costing your organization “real” innovation. Innovation Innovation in your business product innovation The myths of innovation

50 Ways a Driverless Future Could Impact (almost) Everything

Innovation Excellence

Disruption Entrepreneurship marketing Open Innovation Product Innovation R&D Research Technology Automobile Industry driverless car Innovation MIT software technologyWhat could happen when cars and trucks drive themselves?

How Do You Make It Difficult For The Competition To Copy?

Innovation Excellence

Businesses can get so wrapped up in all the excitement of an innovation idea they tend to give very little time to what the competition might do once the innovation has launched. Creativity Innovation marketing Product Innovation Strategy ideas innovative thinking

Analytics for Innovation: Why You Need to Read the External Signals

Innovation Excellence

At the recent IE Product Innovation Summit in Boston, we shared our firm’s learnings to date and showed how can works in a case study on Keurig.* How can you use big data to increase your chances of success at the fuzzy front-end through big data analytics?

3 Problems With Positioning Statements

Innovation Excellence

Consumer Innovation Innovation Product Innovation Strategy Brand Positioning branding ideation Innovation Barriers marketing planning positioning

Succeeding with Outsourcing? Time to Reinvest for Success!

Innovation Excellence

collaboration Customers Innovation Product Innovation Strategy Apparel footwear and apparel manufacturing outsourcing PLM product innovation Product Lifecycle Management retail Retail Footwear Apparel Retailers

Increasing Innovation Capacity: A poet’s perspective on culture change

Innovation Excellence

Chad McAllister explores the connection between storytelling and innovation culture in an interivew/podcast. Continue reading → Culture & Values Innovation Product Innovation Innovation Culture Product Management product managers

How to Start Innovation with an Idea

Innovation Excellence

Innovation Inspiration Product Innovation R&D Front End Innovation Gijs Van Wulfen idea Idea Implementation ideas ideation innovation maze innovation method NPD NPD process startups

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Marketing and Innovation are Inseparable

Innovation Excellence

So, how does your Marketing serve your innovation? Build Capability Consumer Innovation Innovation Leadership Management marketing Product Innovation R&D Sales Strategy Technology Creativity Customers Disruptive Innovation Innovation Management technology

Digitally Disrupting the Life Insurance Industry

Innovation Excellence

Feature Of The Week Customers digital disruption Innovation Insurance Interviews NPD product innovation Profiles of InnovatorsAn In-depth interview with entrepreneur and industry disruptor, Yaron Ben-Zvi.

Quality, Speed, and Cost: How to achieve all three in Innovation

Innovation Excellence

A long-standing belief across chemical and industrial product companies is that it’s not possible to rapidly produce low-cost, high-quality products. Innovation Product Innovation Strategy Industrial Products manufacturing new product development NPD Product Development quality

The Opportunity Cost Of Not Innovating

Innovation Excellence

when considering a new innovation, but rarely do they ask, “what’s the size of the opportunity we miss if we don’t do this?”. Business history is unfortunately plagued with examples of companies that have paid a high price for not innovating. Creativity Innovation marketing Product Innovation Strategy ideas innovative thinkingIt seems to be ingrained in businesses to ask, “what’s the cost?”

How Professional Associations Serve Innovators

Innovation Excellence

The Association of International Product Marketing and Management (AIPMM) provides value to product manager, marketing managers, and innovators. Continue reading → Innovation Product Innovation marketing AIPMM PDMA Professional Development

How Design Thinking Uses Story and Prototyping

Innovation Excellence

Continue reading → Design Innovation Product Innovation Design Thinking Product ManagementAn early ah-ha moment that sparked my interest in user-centered design was watching an ABC NightLine episode. They showed how IDEO re-designed a shopping cart in one week.

5 Kick-Ass Gadgets That Help Deliver Killer Presentations

Innovation Excellence

My previous Innovation Excellence article on Can You Present. Consumer Innovation Feature Of The Week Innovation Leadership Product Innovation keynote speakers presentation method presentations

5 Ways to Make Innovations Bigger: Avoiding the innovation squeeze

Innovation Excellence

Is innovation efficiency killing off some of our biggest ideas? Can increasing autonomy, more aggressively challenging our ideas, creating conditions that create serendipity, or simply being more thoughtful about what we call disruptive or breakthrough help bring bigger ideas back?