Digital transformation marks the demise of product innovation

RTI Innovation Advisors

I'm going to stipulate that the business cycle and innovation are at a tipping point. For close to 20 years (dating approximately from when Jobs returned to Apple) we've been living in the product innovation era. Innovation hasn't delivered on its promises in many cases.

How to look beyond product innovation in medium enterprises

Exago

One of the most common myths when leading idea management in medium enterprises is that you should strongly focus efforts on product innovation, as the ultimate goal is to have the next big thing.

Can We Have One of These? A Product Innovation Platform

Paul Hobcraft

Recently I was exploring the world of Product Lifecycle Management (PLM) and read an excellent Whitepaper from Aras Corp , one of the leading PLM solution providers. I have argued we do need to change the way we undertake innovation and its development. A truly open innovation platform.

Five Product Innovations that Evolved Over Time

IdeaScale

The product innovations that generate the most excitement and public interest are the disruptive innovations. However, these innovations aren’t that common. To illustrate how this can happen, it’s helpful to look at innovations that evolved over time.

Measuring Innovation Performance

Measuring innovation performance Our innovation campaigns prove that there is a way to. measure innovation performance. Innovation-active ?rms tability and productivity, increased. Along with balancing the innovation. aside as innovation spend.

Exploring the Role of the C-Suite in Product Innovation

IdeaScale

One of the many problems with the “lone genius in the garage” view of innovation is that too often, the C-suite is stylized as the people who say “no” to a brilliant idea, only to regret it later. Innovation is really a team effort, and the c-suite is a valuable part of that team.

Ten Questions to Answer Before Using Social Tools for Product Innovation

Innovation Excellence

The effectiveness of social media for outbound marketing activities, i.e. getting the news out about new products offerings, and interacting with customers, is well known. Social media is incredibly effective for conveying marketing messages and for receiving rapid customer feedback.

The 7 stages of NPD and how to effectively manage product innovation

Exago

The process of developing a new product - whether it is a tangible, physical good or intangible, like a service, experience or belief - requires a systematic method to launch and commercialise it.

Content Marketing for Product Innovators

Innovation Excellence

If you want to know how to leverage content marketing to position your product in your customer’s mind, a great person to ask is Jerod Morris, VP of Marketing at Rainmaker Digital. Continue reading → Innovation Product Innovation marketing content marketing Product Management

Leading and Managing Product Innovation Teams [interview]

Innovation Excellence

What I didn’t expect was the reflective advice it would provide on leadership and management, Innovation Interviews Leadership Management Product Innovation R&D Conflict Management Innovation Management Innovation Teams Interview ip New Product Development (NPD) Podcast

Data From 3.5 Million Employees Shows How Innovation Really Works

INNOVATION Data From 3.5 Million Employees Shows How Innovation Really Works by Dylan Minor, Paul Brook, and Josh Bernoff OCTOBER 09, 2017 UPDATED OCTOBER 09, 2017 JUAN DÍAZ-FAES FOR HBR Sales and marketing were once disciplines ruled by emotions. ectively engaged in innovation.

Forget products, innovate your business model

RTI Innovation Advisors

Innovation and change destroy complacent, unchanging business structures and models. Product life cycles are collapsing - I was recently in a conference where a camera manufacturer estimated the average shelf life for a new camera was between 3 and 6 months, or less than half the product development cycle time! Instead they offer single solutions or products that are equal to or better than what the banks offer, in areas that are more profitable.

Why Product Innovation Starts with Materials

Innovation Excellence

Materials can elevate a product, to be sure, but using them incorrectly or ineffectively has the opposite effect. And because it's hard to know how a finished product will actually look and feel in the hands of consumers, it's easy to make mistakes in development. Innovation

Rebuild Personas According to Your Next Product Innovation

InnovationManagement

In this article, Product Innovation Manager Alex Igor Sanghikian discusses the Adjacent Possibilities framework for product management. Using personas in your design thinking framework is important, but are the results satisfying and clear?

The Essential 4-step Product Innovation Process [podcast]

Innovation Excellence

I love hearing how companies are creating successful products that provide customers value, which is the topic of this episode. Gordon Stannis, the Director of Design and Strategy at Twisthink shares their approach to developing innovative solutions for their Fortune 500 clients. Gordon started his work as an industrial designer and then moved into product. Case Study Design Digital Innovation Design Thinking innovation process Product Management product managers

Why “Gretzky’s Rule” Represents the Past of Product Innovation

Innovation Leader

Most people operate markets where outcomes are unpredictable and new competitors can disrupt your entire business. Find out what on Ericsson exec had to say

Innovation Insights from the Founder of Sony

Destination Innovation

They founded Tokyo Telecommunications Engineering, Corporation and their first product was an automatic rice cooker which failed to sell well. At that time Japanese companies had a reputation for producing cheap, low-quality products which were often copies of Western merchandise.

How To Create a Strategic Planning Process for Innovation

Innovation Excellence

Every innovative product begins as a concept in the mind of someone or some group of people. How do companies manage this asset, the portfolio of product concepts, even before they enter the pipeline? In our experience, product.

Innovating Swim Flippers with Jobs to be Done

Innovation Excellence

Design Experience Innovation Innovation Product Innovation jobs-to-be-done product innovation“I want a pair of flippers for my birthday,” my 7-year-old announced today. “But, I am not actually into flippers.”

Innovation Roadmaps: What Are They Good For, Anyway?

Innovation Excellence

At the heart, product roadmaps show the major milestones of a project’s lifecycle. Maintaining Product Roadmaps is a useful discipline in just about any organization that has more than one product. But aside from capturing product timelines, what good are they? Innovation Management Product Innovation R&D Strategy Product Development Product Roadmap product strategy

13 Plastic Packaging Alternatives

Innovation Excellence

Innovation Product Innovation Science Sustainability #plastic #environment #sustainabilityWhy should brands care? Plastics is one of the biggest challenges the world is facing right now.

Using Product Development Metrics That Motivate at the Team Level

Innovation Excellence

The two most common product development metrics are R&D spending as a percent of sales and revenues from new products over time. There’s no linear relationship between R&D spending and new product success.

Want To Manage Innovation? Let the Creators Create!

Innovation Excellence

Innovative cross-functional teams in technology companies often depend on individuals with highly technical, specialized skills. collaboration Creativity Innovation Leadership Management Product Innovation R&D

Getting to the Root Cause of Project Headaches

Innovation Excellence

Scenario: a product development team at a medical device company had a testing phase that ran far longer than expected. collaboration Design Innovation Management Product Innovation R&D root cause analysis Root causes

Driving Business Impact from Retail Innovation Labs

Innovation Excellence

As retailers strive to reinvent their customer experience and drive loyalty, many are opening innovation labs or centers that are focused exclusively on digital efforts or product innovation.

Sleep Innovation: The New Rules

Innovation Excellence

Innovation Product Innovation new product launches NPD product positioning sleep categoryThe sleep category is growing rapidly. Sleep, or more pertinently, the lack thereof, is increasingly an issue for more and more people. Levels of anxiety, stress and insomnia are on the rise. Consumers are looking for solutions, and willing to spend money on them. 30% of the UK and US population report symptoms of.

Engaging Customers – How do you know who you really want to work with?

Innovation Excellence

Love your customers, and your customers will love you back I like to work with customers who are willing to do the personal and professional transformation to become innovative and agile. Customers Design Innovation marketing Product Innovation agile business innovation design

Rituals – The Secret to Instant Innovation

Innovation Excellence

Consumer Innovation Creativity Innovation Product Innovation Strategy Consumer Insight innovation trends product innovation RitualsWhy does knocking on the table before eating a baby carrot make it taste better?

Study 54

For whom do you create new products?

Innovation Excellence

According to AcuPoll more than 95-percent of new products fail each year. This harrowing statistic should sound an alarm, one that says the way we approach the conceptualization and launch of new products does not work.

Measuring Innovation, Part 3/3: The Growth Innovation Index (GII)

Innovation Excellence

This article is the third and final in a series of 3 articles discussing measuring product innovation.

The Eco Lux Trend – Is Your Brand Missing Out?

Innovation Excellence

Innovation marketing Product Innovation Social Innovation Strategy Sustainability Trends product innovation social innovation sustainabilityLike it or lump it, the “eco” market is not going anywhere. 66% of global consumers say they are willing to pay more for sustainable brands (Bain & Company). Despite global economic instability, last year the luxury market grew by 5% to an estimated €1.2 trillion globally (Bain).

Measuring Innovation, Part 2/3: The Criteria for a Good Innovation Index

Innovation Excellence

This article is the second in a series of three articles discussing measuring product innovation.

Design Innovation – The Fender Stratocaster

Innovation Excellence

Real world product and service design brings together form and function in ways that emphasise product/service features so that they convert to real and perceived customer benefits. Creativity Innovation Product Innovation Fender StratocasterThere is often a great deal of redundancy in the design process. For example, one of the key weaknesses of early electric guitars was the fact that the.

Amazing PLM Governance

Innovation Excellence

Governance Innovation Product Innovation Strategy Business Results Governance Models Governance Team Medical Device PLM PLM product innovation Product Lifecycle Management

3 Months in Virtual Reality, 6 Lessons Learned

Innovation Excellence

Change Cognition Consumer Innovation Creativity Disruption Entertainment Product Innovation Technology gaming Oculus product innovation technology Virtual_Reality vrSo now I finally have my own VR setup at home. I’ve spent many hours in VR. I visited the Himalaya.