The 5 Stages of Account-Based Marketing — and How to Win Them All
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The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates. But none of this is possible without the most important element of a successful ABM program: good data. Data is the fuel that powers your ABM engine. Without it, you can’t find and reach your target accounts. And yet only 43% of marketers are completely satisfied with the quality of their data.
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