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First-Mover or Fast-Follower: Which is the right innovation strategy for you?

Idea to Value

This idea quickly became popular in technology companies and areas like Silicon Valley where it was used as evidence of a need to launch first (even if you didn’t have a working product), spend big on marketing and get customers at any cost. Fast followers also need to be able to move at speed, get market feedback and iterate quickly.

Strategy 257
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Co-creating for marketing success: Why customers are the new marketing agency

InnovationTraining.org

And this could be due to one very large presence that stands between you: your agency. Rather than leaning on agencies for ideas and new ways of marketing devised through layered assumptions, clever theories and cliché discussions around “what millennials want”, lean on your customers instead. Doing it for the kids.

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L.I.V.E. (Lean Innovation, Validation & Execution): A new, more effective way to manage multiple innovation projects

Idea to Value

Most commonly, traditional project management will continuously track how well a project is progressing and report this to management on a regular basis, while also having set milestones with dates where the status of the entire project can be reviewed. Lean Innovation, Validation & Execution). Want to learn more? works: L.I.V.E.

Project 241
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Business model creation and innovation in China: not just copycats.

The BMI Lab Blog

We can summarize their business approach in the following points: The Chinese customers are avid buyers of technology. Lean value” focus: This approach is supported by the nature of the market. How do Chinese innovators work? Chinese innovators work in a swift, flexible and creative way.

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The Key to Effective Value Proposition Development

Taivara

Remember, every business is at a unique point in time with different customers, technologies, market clutter – it’s just different. You can also review [link] to see how a competitor’s message. highly targeted advertising channels like Google Adwords or Facebook ads to. So, do the homework. A/B test your proposition.

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We Don’t Research. We Build.

Boxes and Arrows

The idea was basically to turn commercial spaces into the comments thread below any HuffPo story (granted, a way to place more advertising in front of people). The company was composed of the founder, fresh from B-school; a technical lead also just out of school; a few engineers; and sales/marketing, which was already pitching to companies.