Fast Company’s Brainstorming Fail
Gregg Fraley
AUGUST 16, 2016
The Culture the Pop Literature Around Brainstorming Ignores. Writers as well-intentioned as Annie Sneed (by all accounts a respected science writer) don’t know there is a whole culture related to how organizations come up with ideas and innovate. If you don’t do them, you’re going to have poor results.
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