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Fast Company’s Brainstorming Fail

Gregg Fraley

The Culture the Pop Literature Around Brainstorming Ignores. Writers as well-intentioned as Annie Sneed (by all accounts a respected science writer) don’t know there is a whole culture related to how organizations come up with ideas and innovate. If you don’t do them, you’re going to have poor results.

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Mash-Ups for Innovation, a How To Guide

Gregg Fraley

This article will likely be part of a book on the front end of innovation that’s in development, stay tuned. Background — Mash-Ups in Pop Culture, Invention,, and Innovation. How to effectively do Mash-Ups, either alone or with a team, is not a simple answer. Background – Mash-Ups in Pop Culture and Invention.

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How to Run Ideation Campaigns that Generate Real Value

Innovation 360 Group

It is sometimes also referred to as the democratization of ideation, or crowd-sourcing ideas. But just believing in the benefits of democratizing ideation is not sufficient for running an effective and successful ideation campaign in your organization. How to Run Ideation Campaigns that Generate Real Value.