Intent data is a hot topic and tactic for B2B marketers, especially those with ABM programs in play. Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. Perceiving interest as intent just sends you down a rabbit hole without the program performance you’d hoped for.
In this session, Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions, will show you how to:
- Rationalize intent data based on buyer context
- Set expectations appropriately based on buying stage
- Use intent data to improve program engagement
July 20th, 2022 at 9:30 am PDT, 12:30 pm EDT, 5:30 pm GMT
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