When economic headwinds pick up, sales leaders are the first to sound the alarm — and chart a new course. Longer sales cycles, larger buying committees, increased price pressure, and smaller teams can quickly combine to reduce your margin for error and increase the urgency to find a solution.
To thrive in a challenging environment, sales teams need a rock-solid grasp of the fundamentals and the biggest force-multipliers they can get their hands on.
This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment. You'll get a deep dive on:
- Proven methods for warming up cold calls
- Coaching points for responding to price pressure early and often
- Front-line examples of how to win the battle for customer retention
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