Unlocking the Secret to Product Team Success: Data, Empathy, and a Whole Lot of Communication

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Successful product management is more than building a product: you’re also building a team.

Working with cross-functional teams can appear chaotic, especially if your goals differ! It can be challenging to figure out how to communicate with team members and stakeholders. However, with some forethought and insights, you can build a successful product management team—one that collaborates to create a product that truly delights your customers.

Learning Objectives

Using both quantitative and qualitative data to get stakeholder buy-in on decisions around scenarios to solve for, determining priorities and informing the roadmap
Why empathy is not only critical for developing software for users that addresses their market problems, but is equally important in empowering those in engineering, user research, and design to produce the best outcomes to meet user needs
Communicate, communicate, communicate! Discover why communication is so critical to the success of the team, in keeping leadership informed, and to maintaining a healthy relationship with customers

Don't get miss out and register now!

June 21, 2023 at 11:00 am PT, 2:00 pm ET, 7:00 pm GMT

Donna Shaw - Senior Product Manager & Eric Frierson - Director of Innovation for Public and School Libraries

Donna Shaw

I’ve been in Product Management for the better part of my career (more than 25 years) at large companies such as IBM and Microsoft, and smaller companies/startups where I was part of teams taking products from their first idea on a PowerPoint slide to their initial market release. I’ve worked on products/feature areas that saw great success, as well as ones that failed. I've learned as much from those failures as I have from all the successes.

Eric Frierson

I've been a high school teacher, a librarian, a solutions engineer for a SaaS company (EBSCO) and a unicorn IoT tech startup (Samsara), a development manager, and now serve as a sales director in the information services industry. Each role has kept me grounded in customer knowledge through first-hand experience and constant customer communication.

Business Innovation Brief