2024’s Retail Odyssey: Going Small, Artificial, and Augmented!

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Significant modifications are on the horizon for digital commerce in retail and customer experience come 2024. The pace of tech shifts will intensify, businesses are set to defund legacy solutions, and attractive opportunities will surface as social and retail media players join forces. To stay ahead of the curve, digital leaders are experimenting with less risky initiatives and scaling back on outdated projects that no longer yield impactful results.

Join us for a deep dive into Forrester’s Predictions report to get more information on next year’s digital commerce landscape.

We will cover:

Generative AI (genAI) as a key player in digital business
How augmented reality (AR) will drive efficiency and productivity
More targeted tech shifts with a decrease in replatforming project frequency
The defunding of legacy solutions and reallocation of resources for measurable results
Collaboration between social and retail media players opening up new opportunities

📅 January 24, 2024 at 9:30 am PT, 12:30 pm ET, and 5:30 pm GMT

Brought to you by:

Kelly Goetsch - Chief Strategy Officer at Commercetools | Jason Cottrel - CEO & Founder at Orium | and guest speaker Brendan Witcher - VP, Principal Analyst at Forrester

Kelly Goetsch

Kelly Goetsch is Chief Strategy Officer at commercetools. He came to commercetools from Oracle, where he led product management for their microservices initiatives. Before that, he was an architect with ATG. He is the author of four books—GraphQL for Modern Commerce (O'Reilly, 2020), APIs for Modern Commerce (O'Reilly, 2017), Microservices for Modern Commerce (O'Reilly, 2016) and E-Commerce in the Cloud (O'Reilly, 2014). He is also co-founder and chairman of the MACH Alliance, a consortium of 36 ISVs and SIs dedicated to making Microservices, APIs, Cloud, and Headless the default in enterprise digital experience. He holds a bachelor's degree in entrepreneurship and a master's degree in management information systems, both from the University of Illinois at Chicago. He holds three patents, including one key to distributed computing.

Jason Cottrel

Jason Cottrell is CEO & Founder of Orium, North America’s leading composable commerce consultancy and system integrator. An avid futurist, he focuses on how experiences will evolve, brands will be redefined, and work will be conducted when everything around us is connected. Jason holds his HBA from Ivey Business School at Western University, and is an active member of both the Forbes Tech Council and the Fast Company Executive Board.

and guest speaker Brendan Witcher

Brendan serves digital business strategy professionals and is an expert on consumer behavior and technology trends in the commerce engagement space. He is also a noted authority on market developments and vendors that help deliver today's leading strategies and tactics in digital excellence. Brendan’s research focuses on strategic initiatives and technologies that help companies win, serve, and retain today’s digitally savvy customers. He has provided commentary and insights in industry media such as Bloomberg, CNBC, Marketplace, NPR, PBS, The Economist, Time, and The Wall Street Journal

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