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The Importance of Staying Scrappy in an AI-Driven Era

Tullio Siragusa

Here are some tips on how companies can stay scrappy and innovative even as AI transforms the business landscape: Focus on the Human Element AI and algorithms are incredibly efficient at processing data and automating routine tasks. Large enterprises often lose their agility due to organizational inertia and bureaucracy.

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Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A

Tullio Siragusa

In this blog you’ll find practical tips for unifying sales and marketing functions using Design Thinking. Here are some key tips for unifying sales and marketing using Design Thinking: Start with Empathy Empathy is the foundation of Design Thinking. This could be a weekly or bi-weekly meeting.

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Unlocking B2B Sales: The Magic of Empathy, Storytelling, and Problem Solving

Tullio Siragusa

Example: “Our software was born out of frustration. After implementing our software, they saw a 35% decrease in project delays and saved significant costs in the long run.” Example: “Our cybersecurity software is like a vigilant night watchman. How did your product or service come to be? What problems were you trying to solve?