Crowdsourcing ideas: sexy ideas get implemented
Norbert Bol
APRIL 10, 2016
new product development) by an undefined, generally large group of people in the form of an open call. In the July 2016 issue of Research Policy there is an interesting article (Schemmann et al., Crowdsourcing ideas: Involving ordinary users in the ideation phase of new product development. Literature. Chappin, M.
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