2001 2020 Competition Technology 
hackerearth
MAY 12, 2017
Even though the Mac business was picking up, it was only in 2001, with the release of the iPOD (now retired) disrupting the digital music market, did Apple start soaring. Lego overcame its near-demise situation when the then president, Kjeld Kirk Kristiansen, decided that innovation was the only way out in 2001. Source: [link].
Moves the Needle
AUGUST 14, 2018
When designing something, (ie: a technology, a product, a marketing material…) it is paramount to keep the needs of the end user in mind. Competition is now global. This leads to no real innovation at all, and leaves the company vulnerable to competition, disruption and the natural deterioration of existing products and markets.
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