2001, Advertising, Competition and Open Innovation

Axel Springer & External Innovation. How to turn “Spray and Pray” into “Spray and Succeed”?

CREATORS

JUNE 19, 2017

Today’s competitive market has made it both trendy?—?and for corporations to invest in digital transformation and innovation. However, the ways in which they focus and collaborate with the innovation ecosystem can be very different. Most of the startups that took part in the program operate in e-commerce and advertising.

How To

How To Innovation Strategy Strategy

When innovation led to a reversal of fortunes

hackerearth

MAY 12, 2017

Jobs began by changing the company’s image and ran his “Think Different” advertising campaign, which glorified individuality. Even though the Mac business was picking up, it was only in 2001, with the release of the iPOD (now retired) disrupting the digital music market, did Apple start soaring. Then, Microsoft invested $150 million (!)

Innovation

Innovation Disruption Marketing Underperforming Technical Team

Business Innovation Brief

Axel Springer & External Innovation. How to turn “Spray and Pray” into “Spray and Succeed”?

When innovation led to a reversal of fortunes

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