Axel Springer & External Innovation. How to turn “Spray and Pray” into “Spray and Succeed”?
CREATORS
JUNE 19, 2017
Their radical and successful transformation encouraged us to dig deeper into their external innovation strategy and its implementation. The “Mere Internet Midget” Becoming a Digital Media Giant In 2001, Axel Springer presented its first ever net loss to shareholders. It cannibalized its own core business. the company’s VC arm?—?was
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