2001 Competition Marketing Radical Innovation 
Innovation 360 Group
JANUARY 28, 2020
Innovation is essential as a strategy for risk management, but it’s more than that. True innovation satisfies actual needs, not what consumers say that they need. True innovation brings more consumers into the market and grows the pie so that everyone can enjoy more. 1 spot in digital camera sales as recently as 2001.
hackerearth
MAY 12, 2017
It was close to bankruptcy in the late 1990s with rivals BM, Dell and HP eating up the market. The company had a paltry 4 percent market share and losses of over $1 billion. Market expansion was what Apple needed, not a sizable chunk of the PC market. Mac’s unique features were shadowed by the premium price.
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