Moves the Needle

AUGUST 14, 2018

When designing something, (ie: a technology, a product, a marketing material…) it is paramount to keep the needs of the end user in mind. Design thinking is a step above “customer development” because it takes a real human approach to getting to the root of an intrinsic problem. Competition is now global.

LEAN 105

LEAN Examples Agile Design Thinking 105

Boxes and Arrows

APRIL 26, 2010

Richard Dalton and Rob Weening discuss two solutions they’ve developed at Vanguard to address this question. Fluctuating requirements, unexpected technical limitations, and stringent branding rules can make experience design feel like an exercise in compromise. Sometimes it’s poor methods, poor team members, or the market.

Underperforming Technical Team 77

Underperforming Technical Team Technical Review Design Project 77

Boxes and Arrows

DECEMBER 23, 2014

After enjoying almost total market domination, Intuit finally was beginning to face some competition. Intuit had developed its mobile platform late in the game, creating an inconsistent experience. Hanson, in turn, put together a team of nine people to help her. This core team would become known as the Innovation Catalysts.

Design 104

Design Software Review Underperforming Technical Team Software 104