Business Model Innovation Basics Series - Part 2: Why Business Model Innovation Matters
The BMI Lab Blog
JULY 28, 2022
Let’s take a look at how the British cycling team went from zero Tour de France victories and ninety-five years without any Olympic medal by 2003 to sixty-six Olympic or Paralympic gold medals and five Tour de France victories between 2007 and 2017 (Clear, 2018). The spectrum of triggers for changes in the current business model is broad.
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