Crowdsourcing vs. Focus Groups: A Comparative Review
NOVEMBER 5, 2019
Companies use crowdsourcing for product innovation and focus groups for market research to gather the most relevant and useful data. While focus groups have been around for years, crowdsourcing only became possible after the proliferation of the internet. However, crowdsourcing hasn’t replaced focus groups the way streaming music made your CD collection irrelevant. Crowdsourcing Vs. Focus Groups Defined. Focus groups are, by nature, more reactive than innovative.