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What is Focus Group Research? Definition, Types, Methods, and Examples


What is focus group research? Focus group research is defined as a qualitative research method used to gather data from a small, diverse group of people in a facilitated group discussion.

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In Group Bias: Why we prefer people who are similar to ourselves

Idea to Value

It partially comes down to a cognitive bias called In-Group Bias. The In-Group bias shows that people naturally split other people into two groups: those who are similar to themselves (the In-Group) and those who are different from themselves (the Out-Group). close friends. occupations. political identity.

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Crowdsourcing vs. Focus Groups: A Comparative Review


Companies use crowdsourcing for product innovation and focus groups for market research to gather the most relevant and useful data. While focus groups have been around for years, crowdsourcing only became possible after the proliferation of the internet. Crowdsourcing Vs. Focus Groups Defined. Both rely on honest evaluations.

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Use the Saturate and Group Tool to Ramp Up Your Design Thinking


One of the best ways to do this is to run an online virtual ideation session using the Saturate and Group Tool. . What is Saturate and Group, and what are best practices, tools and online templates for teams and organizations? . The Saturate and Group Tool . You can access the tool freely as a download here.

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ABCs of Data Normalization for B2B Marketers

At its core, data normalization is the process of creating context within your marketing database by grouping similar values into one common value. Well, marketers rely on this grouping to reach their goals. Why is this so essential?

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Musical Chairs and Facilitating Group Dynamics


I use techniques to manage group density and dynamics during Brainzooming collaborations that remain unnamed. Then, out of the blue one day, I happen to call them something. Once named, they turn into analogies. That leads to imagining new ways to employ them since applying analogies always takes me to new ideas.

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How the Altice Group is leading innovation in Portugal


Between 2015 and 2017, the group devoted over 200 million euros to activities connected to innovation, almost twice as much as the second company featured in a study recently published by the national Directorate-General of Education and Science Statistics.

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How To Create A Movement To Drive Transformation In Your Company Or Industry

Speaker: Greg Satell

What you need is a cascade: small groups that are loosely connected but united by a common purpose. Everybody has something they'd like to change, whether it is a problem in their organization, their industry, their community or society at large. When they synchronize their collective behavior as networks, they become immensely powerful.

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Service Delivery: When Is the Right Time to Deploy Your AI?

Speaker: Dick Stark and Casey Steenport

Decision-makers have been experimenting with Artificial Intelligence in smaller groups and have started adopting AI into mainstream environments in their organizations. The big buzz is around Artificial Intelligence, and how it can help IT service delivery teams crush their goals.

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Best Practices for Modern Records Management and Retention

Speaker: Sean Baird, Director of Product Marketing at Nuxeo

In this webinar, we will: Examine the pitfalls that prevent groups from failing to meet company and regulatory expectations. He will highlight real-world successes and analyze the key strategies and technologies that help organizations find balance.

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Connecting Analytics to Strategy - Keeping Your Corporate Objective In Sight

Speaker: Tom Evans, Senior Principal Consultant and Trainer, 280 Group

In this webinar, Tom Evans of 280 Group will share insights and lessons learned to better help you understand how to integrate strategy into your analytics discussion. This situation is exacerbated even more when product managers are faced with the immediate pressures and urgencies of rapid and iterative product development methodologies.

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Measuring Innovation Performance

Why do only a third of the organizations worldwide have formal innovation metrics in place despite accepting that innovation is critical to survival? Download this eBook to learn about the 5 basic principles that guide every successful innovation process.