Business Model Innovation Basics Series - Part 2: Why Business Model Innovation Matters
The BMI Lab Blog
JULY 28, 2022
Let’s take a look at how the British cycling team went from zero Tour de France victories and ninety-five years without any Olympic medal by 2003 to sixty-six Olympic or Paralympic gold medals and five Tour de France victories between 2007 and 2017 (Clear, 2018). In practice, the majority of business model innovations fail (Christensen et al.,
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