Business Model Innovation Basics Series - Part 1: What is a Business Model?
The BMI Lab Blog
JUNE 29, 2022
How do we make money in this business? What is the underlying economic logic that explains how we can deliver value to customers at an appropriate cost?” Magretta, 2002). A more comprehensive yet simple way to describe business models is the “Magic Triangle” which consists of four essential dimensions – WHO, WHAT, HOW and VALUE.
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