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Debunking Disruptive Innovation – Why Disruptive Innovation is Not a Strategy

Leapfrogging

Recently, one of Clayton Christensen’s colleagues at Harvard University, Jill Lapore, chipped a crack in the disruptive innovation paradigm by challenging the theory in an article published by the New Yorker. We lose sight of the realities that are inherent in the innovation process. Just take Kodak for example.